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I have 14 years+ in branding and marketing experience. I have worked with government and tech brands targeting B2B F1000 C-Suite decision makers and SMEs; as well as consumer brands targeting B2C consumers. I have experience in both highly regulated industries (government, banking & finance) and consumer and tech sectors. I enjoy simplifying complex narratives into memorable brand stories, drawing on human insights and psychology.…I have 14 years+ in branding and marketing experience. I have worked with government and tech brands targeting B2B F1000 C-Suite decision makers and SMEs; as well as consumer brands targeting B2C consumers. I have experience in both highly regulated industries (government, banking & finance) and consumer and tech sectors. I enjoy simplifying complex narratives into memorable brand stories, drawing on human insights and psychology.

Thu Nguyen

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I have 14 years+ in branding and marketing experience. I have worked with government and tech brands targeting B2B F1000 C-Suite decision makers and SMEs; as well as consumer brands targeting B2C consumers. I have experience in both highly regulated industries (government, banking & finance) and consumer and tech sectors. I enjoy simplifying complex narratives into memorable brand stories, drawing on human insights and psychology.…I have 14 years+ in branding and marketing experience. I have worked with government and tech brands targeting B2B F1000 C-Suite decision makers and SMEs; as well as consumer brands targeting B2C consumers. I have experience in both highly regulated industries (government, banking & finance) and consumer and tech sectors. I enjoy simplifying complex narratives into memorable brand stories, drawing on human insights and psychology.

Available to hire

I have 14 years+ in branding and marketing experience. I have worked with government and tech brands targeting B2B F1000 C-Suite decision makers and SMEs; as well as consumer brands targeting B2C consumers. I have experience in both highly regulated industries (government, banking & finance) and consumer and tech sectors. I enjoy simplifying complex narratives into memorable brand stories, drawing on human insights and psychology.

Skills

Branding

Pitch Deck

Presentation Design

Experience Level

Branding

Expert

Pitch Deck

Expert

Presentation Design

Expert

Language

Vietnamese

Advanced

English

Fluent

Work Experience

Head, Youth Segment Marketing at OCBC Bank

January 1, 2019 - September 1, 2020

Led the youth segment end-to-end: owned P&L for the youth segment and led GTM strategies, brand repositioning, and product relaunch for FRANK by OCBC. Built brand partnerships with youth media, fintech communities and publishers (Seedly, Woke Salaryman). Directed UX, research, finance and product teams to redesign debit/credit products and youth banking journeys; drove adoption of cashless payments and QR transactions. Built partnerships with schools for on-campus campaigns and tender wins for bank branches (including NUS) and digital campaigns. Achieved strong youth market share and top Net Promoter Score for young professionals; revamped FRANK Credit Card and Debt Card during COVID.

Vice President, Youth Segment at OCBC Bank

January 1, 2017 - January 1, 2019

Led segment strategy and GTM for FRANK by OCBC youth proposition; owned the youth P&L and steered brand repositioning, partnerships, and digital adoption across on- and off-line channels; collaborated with Product, Technology, PR and Legal/Compliance to deliver cohesive customer experiences and revamped products.

Head, Marketing & Communications at Singapore Economic Development Board

January 1, 2017 - December 31, 2017

Global brand leadership for Passion Made Possible; led an inter-agency taskforce to align government bodies around a single national brand vision. Developed and presented national brand strategy to Ministers and Cabinet, securing critical buy-in for the launch.

Assistant Head, Brand & Channel Management at Singapore Economic Development Board

January 1, 2014 - December 31, 2016

Oversaw brand and channel management, contributing to the national branding program and multi-channel deployment.

Senior Officer, Brand & Channel Management at Singapore Economic Development Board

January 1, 2011 - December 31, 2013

Supported brand and channel initiatives as part of Singapore’s national branding efforts.

Freelance Consultant at Centre for Finance, Technology and Entrepreneurship / Ngee Ann Polytechnic

November 1, 2020 - May 1, 2021

Fintech curricula consultant; Programme Director – UberPay; conducted market interviews, crafted marketing strategies and positioning for fintech courses; developed AI-in-finance curricula and industry mentorship programs.

Senior Marketing Manager (acting Head), Southeast Asia at Amazon Global Selling

July 1, 2021 - February 1, 2025

Brand positioning and seller segmentation strategy across four markets; built a scalable content engine with Amazon Ads, improved new seller registrations, and optimized GDN/YouTube/Meta channels to reduce costs and improve efficiency. Led flagship seller conference and cross-border partnerships; delivered strong event satisfaction and attendance improvements.