Senior designer with 8+ years building brand identities and websites for companies across the US and Europe. I don't design in pieces, I design decisions: every choice is tied to a business outcome, whether that's ad performance, conversion, or how clearly a brand communicates. Currently working independently on select freelance and contract projects, whether that means leading the work solo or plugging straight into a team.…

Natalia Moin Fanner

Senior designer with 8+ years building brand identities and websites for companies across the US and Europe. I don't design in pieces, I design decisions: every choice is tied to a business outcome, whether that's ad performance, conversion, or how clearly a brand communicates. Currently working independently on select freelance and contract projects, whether that means leading the work solo or plugging straight into a team.…

Available to hire

Senior designer with 8+ years building brand identities and websites for companies across the US and Europe.
I don’t design in pieces, I design decisions: every choice is tied to a business outcome, whether that’s ad performance, conversion, or how clearly a brand communicates. Currently working independently on select freelance and contract projects, whether that means leading the work solo or plugging straight into a team.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced

Work Experience

Freelance Senior Designer at Independent
September 3, 2021 - Present
• Running an independent practice for 8+ years in parallel with my agency roles, building brands and websites for founders and small businesses across the US and Europe, often for people who couldn't yet afford a full internal design team. • Each project has doubled as a growth lab: taking Verge Yacht Design from a static, hard-to-navigate site to one built around how buyers actually shop for luxury yachts, and building ModoMio's brand and digital presence from zero, is what pushed my web design skills from brand designer who can build a page to owning full site architecture and UX in Framer.
Creative Director at Blue Edge Business Solutions
July 3, 2021 - August 3, 2026
• Led design and creative direction for a full-service digital marketing agency, growing the design team from 4 to 15 people as the agency scaled in 2024, and mentoring designers to approach every project with strategy, client goals, and clear communication. • Led the multi-year brand transformation for Prosolar, spanning visual identity, merchandising, and multimarket adaptation; the resulting creative for two Meta lead-gen campaigns drove 5,500+ leads. • Built and managed Duracell's paid social and SEO strategy (content calendars, on-brand creative, full-funnel Facebook/Instagram Ads, and ongoing SEO work that grew organic visibility and traffic), turning $483 in ad spend into $32,873 in revenue in a single month, a result strong enough to become the agency's own case study. • Directed the creative strategy behind a full-funnel paid social system for ISBUSA (prospecting, nurture, retargeting, and brand awareness) that delivered a 28x return on ad spend and reached 87,700+ people.
Motion Graphic Designer at R/GA
April 3, 2021 - September 3, 2022
• Created motion design for global brand campaigns for Google, Shopify, Nike, and Patagonia, working day to day alongside R/GA's motion team in California. • Used that collaboration to level up technically: sharpened my 3D design and After Effects animation skills working side by side with a top-tier motion team, while representing the Buenos Aires studio on international campaigns.

Education

Graphic Design at Universidad de Buenos Aires, Buenos Aires, Argentina
March 3, 2012 - November 16, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality
    Building a Brand System for a Multi-Market Solar Company

    5 years rebuilding a fragmented brand system that now feeds lead-gen campaigns generating 5,500+ leads. Prosolar Systems is a solar energy company operating across multiple franchise markets in the US and Caribbean, California, Florida, Puerto Rico, St. Thomas, and the Caribbean.

    Full case-study: https://www.twine.net/signin

    Brand Identity for a Plant-Based Dining Concept

    MODOmio is an itinerant plant-based dining experience built around “Mesa de Domingo”, a slow, seasonal Sunday lunch format that brings together Italian culinary tradition and Argentine warmth. The experience travels: guests gather in private homes, agriturismos, and unique spaces, never the same place twice.

    Full case-study: https://www.twine.net/signin

    UX Audit & Redesign for a specialty veterinary hospital

    Live Oak Veterinary Specialists is a multi-specialty and emergency veterinary hospital in Savannah, Georgia. The client wanted to highlight emergency care, put their specialties front and center, separate content for pet owners from content for referring veterinarians, and simplify how people could actually get in touch.

    Full case-study: https://www.twine.net/signin

    Building a brand from scratch: naming, visual system, and digital product

    Cresta is an end-to-end brand identity project for a trekking and food experience retreat in Lorsica, Italy. I led the process from naming through a launch-ready digital product: brand concept and naming (developed trilingually in Spanish, Italian, and English), logo and visual identity, a contextual color and typography system, brand content (menus, experience packages), UX for a full booking flow, and a website designed.

    Full Case-study: https://www.twine.net/signin

    Driving Paid Social Performance for Two Retail Brands

    Two retail accounts from my time at Blue Edge, grouped together because they prove the same point from opposite directions. Duracell needed performance inside a brand system I didn’t control. ISBUSA had no system at all, so I built one first, then proved it through paid social. This case covers the strategy and creative behind both.

    The Result
    Duracell: Turned $483 in ad spend into $32,873 in revenue in a single month, a 68x return strong enough to become the agency’s own case study
    ISBUSA: Delivered a 28x return on ad spend and reached 87,700+ people through the full-funnel system

    Case-Study: https://www.twine.net/signin

Hire a Web Designer

We have the best web designer experts on Twine. Hire a web designer in Bergamo today.