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I'm Nathalia Montecristo, a Marketing and Creative leader with 15 years of experience across global entertainment brands like Netflix, HBO, Sony Pictures and MUBI. I've led brand positioning, creative direction, and cross-market campaigns that drive growth and build lasting cultural impact. I thrive on storytelling that blends creativity with data, delivering cohesive brand execution and partnership-led growth. I thrive where creativity meets data, building brands that grow with clarity and consistency. As an EU citizen, I'm ready for immediate relocation and excited to contribute in a multicultural environment.…I'm Nathalia Montecristo, a Marketing and Creative leader with 15 years of experience across global entertainment brands like Netflix, HBO, Sony Pictures and MUBI. I've led brand positioning, creative direction, and cross-market campaigns that drive growth and build lasting cultural impact. I thrive on storytelling that blends creativity with data, delivering cohesive brand execution and partnership-led growth. I thrive where creativity meets data, building brands that grow with clarity and consistency. As an EU citizen, I'm ready for immediate relocation and excited to contribute in a multicultural environment.

Nathalia Montecristo

Brand Strategist, Marketing Strategist, Copywriter, +4

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I'm Nathalia Montecristo, a Marketing and Creative leader with 15 years of experience across global entertainment brands like Netflix, HBO, Sony Pictures and MUBI. I've led brand positioning, creative direction, and cross-market campaigns that drive growth and build lasting cultural impact. I thrive on storytelling that blends creativity with data, delivering cohesive brand execution and partnership-led growth. I thrive where creativity meets data, building brands that grow with clarity and consistency. As an EU citizen, I'm ready for immediate relocation and excited to contribute in a multicultural environment.…I'm Nathalia Montecristo, a Marketing and Creative leader with 15 years of experience across global entertainment brands like Netflix, HBO, Sony Pictures and MUBI. I've led brand positioning, creative direction, and cross-market campaigns that drive growth and build lasting cultural impact. I thrive on storytelling that blends creativity with data, delivering cohesive brand execution and partnership-led growth. I thrive where creativity meets data, building brands that grow with clarity and consistency. As an EU citizen, I'm ready for immediate relocation and excited to contribute in a multicultural environment.

Available to hire

I’m Nathalia Montecristo, a Marketing and Creative leader with 15 years of experience across global entertainment brands like Netflix, HBO, Sony Pictures and MUBI. I’ve led brand positioning, creative direction, and cross-market campaigns that drive growth and build lasting cultural impact. I thrive on storytelling that blends creativity with data, delivering cohesive brand execution and partnership-led growth.

I thrive where creativity meets data, building brands that grow with clarity and consistency. As an EU citizen, I’m ready for immediate relocation and excited to contribute in a multicultural environment.

Skills

Branding

Brand Identity

Copywriting

Experience Level

Branding

Expert

Brand Identity

Expert

Copywriting

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

Senior Marketing Manager at MUBI

June 28, 2021 - November 30, 2025

Led local strategy and execution for title launches, brand moments and cultural initiatives. Conceived and executed the first MUBI FEST in São Paulo, later overseas through three national editions and expansion across five Latin American cities—establishing a festival format that became the company’s largest brand initiative globally. Built and managed partnerships with festivals, cultural institutions, filmmakers, press and creative collaborators; strengthened MUBI's cultural relevance in Brazil and expanded brand awareness and press visibility.

Brand & Culture Manager / Marketing & Brand Experience Lead at Spray Media

January 1, 2019 - December 31, 2021

Led branding, internal communications, PR and social media for the group, strengthening corporate identity and employee engagement. Led internal newsletters, events and cultural initiatives, guiding design and creative production. Oversaw rebranding processes and visual identity updates for the company’s footprint.

Media Network Coordinator at Edelman

January 1, 2018 - December 31, 2018

Led PR strategies and programs; delivered cross-functional campaigns and earned media initiatives. Coordinated activities that earned recognition at LATAM Excellence Awards for earned media and influencer activations.

PR Coordinator for Netflix Originals at Inker

January 1, 2014 - December 31, 2015

Coordinated PR campaigns for Netflix Originals, including House of Cards, Sense8, Daredevil and Jessica Jones, plus major talent tours. Managed internal communications, press days and editorial strategies; shared best practices across LATAM during immersion trips to Netflix offices in LA.

PR Coordinator at XCOM (Sony Pictures Television)

January 1, 2013 - December 31, 2014

Supported launches and promotions for titles such as Grey’s Anatomy, Scandal, Hannibal and The Blacklist; managed internal communications and press days.

PR Coordinator at HBO

January 1, 2012 - December 31, 2013

Managed press communications for HBO channels, promoting launches through screenings, press events, interviews and talent junkets.

PR at Sony Pictures (Cinnamon)

January 1, 2010 - December 31, 2012

Supported Sony Pictures theatrical releases in Brazil, including The Social Network, The Tourist, Burlesque, The Green Hornet and The Smurfs; Achieved R$ 22M in earned media with The Smurfs, one of the year’s most impactful family blockbusters.

Head of Marketing at MUBI

January 1, 2021 - Present

Driving MUBI Brazil's rise to its strongest global market through strategic storytelling, partnerships and cohesive brand execution. I thrive where creativity meets data, building brands that grow with clarity and consistency.

Brand & Culture Manager at Spray Media

January 1, 2019 - January 1, 2021

Led branding, internal communications, PR, and social media for the group, strengthening corporate identity and employee engagement.

Communications Coordinator at Inker

January 1, 2016 - December 31, 2018

Coordinated PR strategies, external communications, and digital campaigns to promote artists and entertainment clients.

PR Coordinator at Netflix Originals

January 1, 2014 - December 31, 2015

Coordinated campaigns and experiential press moments for Netflix Originals including House of Cards, Sense8, Orange Is the New Black, Daredevil, Jessica Jones, and talent tours at Comic-Con and Pride.

PR Coordinator at XCOM

January 1, 2013 - December 31, 2014

Supported launches and promotions for Sony Pictures Television titles including major press events and interviews; managed budgets and press days.

PR for Sony Pictures at Cinnamon

December 30, 2009 - December 29, 2012

Brazil theatrical releases promotions for The Social Network, The Tourist, Burlesque, The Green Hornet, The Smurfs; achieved R$22M in earned media with The Smurfs.