I’m Natalia Dionisio Guerra, a digital marketing specialist focused on performance and content that actually moves results. I manage paid media and social-first campaigns across Meta Ads and Google Ads, setting up tracking (UTMs and conversions), running A/B tests for audiences, creatives and copy, and using GA4 and Looker Studio to turn data into clear optimization recommendations. Alongside paid media, I develop end-to-end social and digital strategies and produce short-form video and content tailored per platform. I enjoy building strong brand identities, coordinating with creative and business stakeholders, and continuously improving KPIs through performance analysis, reporting, and iterative testing. My background spans multiple sectors including travel, tech, retail, entertainment, and fintech, with experience in bilingual content (Portuguese, Spanish, and English).

Natalia Dionisio Guerra

5.0 (1 review)

I’m Natalia Dionisio Guerra, a digital marketing specialist focused on performance and content that actually moves results. I manage paid media and social-first campaigns across Meta Ads and Google Ads, setting up tracking (UTMs and conversions), running A/B tests for audiences, creatives and copy, and using GA4 and Looker Studio to turn data into clear optimization recommendations. Alongside paid media, I develop end-to-end social and digital strategies and produce short-form video and content tailored per platform. I enjoy building strong brand identities, coordinating with creative and business stakeholders, and continuously improving KPIs through performance analysis, reporting, and iterative testing. My background spans multiple sectors including travel, tech, retail, entertainment, and fintech, with experience in bilingual content (Portuguese, Spanish, and English).

Available to hire

I’m Natalia Dionisio Guerra, a digital marketing specialist focused on performance and content that actually moves results. I manage paid media and social-first campaigns across Meta Ads and Google Ads, setting up tracking (UTMs and conversions), running A/B tests for audiences, creatives and copy, and using GA4 and Looker Studio to turn data into clear optimization recommendations.

Alongside paid media, I develop end-to-end social and digital strategies and produce short-form video and content tailored per platform. I enjoy building strong brand identities, coordinating with creative and business stakeholders, and continuously improving KPIs through performance analysis, reporting, and iterative testing. My background spans multiple sectors including travel, tech, retail, entertainment, and fintech, with experience in bilingual content (Portuguese, Spanish, and English).

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Language

Portuguese
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Autónomo - Responsable de Marketing Digital at Agente Digital 360
January 1, 2026 - Present
Desarrollo y ejecución de estrategias de Social Media y Digital para clientes de los sectores de turismo, fintech, tecnología, entretenimiento y retail. Gestión integral de campañas de adquisición, optimización basada en datos, análisis de resultados y testing creativo. Planificación, producción, grabación, edición y publicación de contenido short-form para Instagram, TikTok, LinkedIn, Pinterest y Facebook, utilizando herramientas de IA, Adobe Creative Suite y Canva. Desarrollo de identidades de marca, gestión de calendarios de contenido y optimización de contenidos web para mejorar la visibilidad y el engagement. Análisis de resultados mediante GA4, Metricool y Looker Studio, transformando insights en estrategias de contenido y crecimiento de comunidades. Coordinación con equipos creativos, de marketing y negocio para desarrollar campañas y proyectos de forma eficiente. Monitorización de tendencias y competencia mediante UTM tracking, utilizando insights para optimizar campañas, contenidos y KPIs.
Social Media & Content Creator at W2T Travel Agency
October 1, 2025 - December 1, 2025
Managed social media strategy for five travel brands across multiple digital channels. Produced engaging content adapted to different audiences and platforms, monitored engagement metrics using Metriool, GA4 and Looker Studio, and collaborated with designers, copywriters and video creators to deliver integrated campaigns.
Freelance Social Media & Content Creator  at Sastrería A&B Second Hands (Madrid)  / Moda Hindi (México) remoto
January 13, 2025 - September 30, 2025
Gestão diária da presença da marca no Instagram, Facebook e TikTok, garantindo um engagement consistente com a comunidade. Planeamento de calendários mensais e criação de Reels, carrosséis, vídeos e conteúdos gráficos alinhados com campanhas sazonais. Gestão da comunidade, monitorização do sentimento da audiência e identificação de oportunidades para fortalecer a relação com os clientes. Colaboração em campanhas promocionais, incluindo a Bridal Month Campaign, lançamentos sazonais e novas coleções.
Social Media Manager at Nilfisk
September 2, 2024 - December 1, 2024
Creación de contenidos digitales para páginas web, campañas de email marketing y comunicación corporativa utilizando Salesforce. Gestión de contenidos web multilingües en español y portugués mediante Umbraco CMS, apoyando campañas de marketing, lanzamientos de productos y comunicación interna. Análisis del comportamiento de los clientes y tendencias digitales mediante Google Analytics y Brandwatch. Creación de contenidos multilingües para los mercados ibéricos y apoyo a campañas de marketing B2B y B2C. Mejora de contenidos web y de la comunicación con clientes.
 Thesys Qualitative Researcher   at Carlos III University of Madrid 
January 9, 2023 - September 30, 2023
Realización de investigación cualitativa y cuantitativa sobre estrategias de comunicación digital para 10 ONG internacionales. Análisis del comportamiento de las audiencias y del rendimiento de contenidos en redes sociales. Desarrollo de recomendaciones para mejorar el engagement, el storytelling y la interacción con las comunidades. Investigación de influencers y colaboraciones digitales para reforzar las estrategias de comunicación.
Social Media Manager at Eley Studio Agencia de Marketing
November 2, 2022 - June 1, 2023
Colaboración con equipos multidisciplinares en iniciativas de marketing. Gestión de redes sociales de marcas internacionales como Kenwood, Braun, Nutribullet y TOUS en España y Portugal. Creación de contenido para Instagram y Facebook, incluyendo Reels, vídeos y piezas gráficas. Apoyo en campañas de influencer marketing y UGC. Gestión de comunidades con más de 130K seguidores. Elaboración de informes de rendimiento y recomendaciones de contenido basadas en analytics.

Education

Course in Marketing / Social Media Management at Universidad Carlos III de Madrid
September 20, 2022 - September 20, 2023
Bachelor's Degree in Tourism Management at Anhembi Morumbi University (Laureate Group)
January 1, 2011 - January 1, 2015
Short course in Hospitality Management at GLION Institute of Higher Education
September 1, 2012 - December 31, 2012
SEM Certification at Google Ads (DIGNITA E)
January 1, 2024 - December 31, 2024
Digital Generation Agents of Change at Escuela de Organización Industrial (EOI)
January 1, 2024 - May 1, 2024
Digital Marketing & Business Analytics at FUNDAE
August 1, 2025 - November 1, 2025
Master's Degree in Advertising Communication at Carlos III University of Madrid
September 1, 2023 - September 1, 2024
Bachelor's Degree in Tourism at Anhembi Morumbi University
March 1, 2011 - March 1, 2015

Qualifications

SEM Certification
January 1, 2024 - December 31, 2024
Digital Generation Agents of Change
January 1, 2024 - May 1, 2024
Digital Marketing & Business Analytics
August 1, 2025 - November 1, 2025
Digital Marketing & Marketing Automation
June 1, 2025 - July 1, 2025
Digital Transformation Agents Program (Agentes del Cambio)
January 1, 2024 - April 1, 2024
Google Ads, SEO, SEM & WordPress
February 1, 2024 - March 1, 2024
Advanced Microsoft Excel
September 1, 2025 - September 1, 2025
Digital Marketing & Marketing Automation – (Illunion)
June 1, 2025 - July 1, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Software & Internet, Professional Services, Education, Retail, Financial Services