I’m Natalia Dionisio Guerra, a digital marketing specialist focused on performance and content that actually moves results. I manage paid media and social-first campaigns across Meta Ads and Google Ads, setting up tracking (UTMs and conversions), running A/B tests for audiences, creatives and copy, and using GA4 and Looker Studio to turn data into clear optimization recommendations.
Alongside paid media, I develop end-to-end social and digital strategies and produce short-form video and content tailored per platform. I enjoy building strong brand identities, coordinating with creative and business stakeholders, and continuously improving KPIs through performance analysis, reporting, and iterative testing. My background spans multiple sectors including travel, tech, retail, entertainment, and fintech, with experience in bilingual content (Portuguese, Spanish, and English).
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