An accomplished growth marketer with over 8 years of diverse experience in leading global agencies, tech startups, and multinational corporations. Proven track record of driving business growth through the delivery and optimization of successful acquisition campaigns.

An accomplished growth marketer with over 8 years of diverse experience in leading global agencies, tech startups, and multinational corporations. Proven track record of driving business growth through the delivery and optimization of successful acquisition campaigns.

Available to hire

An accomplished growth marketer with over 8 years of diverse experience in leading global agencies, tech startups, and multinational corporations.

Proven track record of driving business growth through the delivery and optimization of successful acquisition campaigns.

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Language

English
Fluent

Work Experience

Regional Growth Manager at Boutir - B2B E-Commerce SaaS Platform (Asia)
September 1, 2025 - September 1, 2025
Led acquisition initiatives and SaaS expansion for the Asia region. Strategically planned and executed SaaS acquisition initiatives, resulting in a 50% increase in lead generation and 71% growth in revenue. Optimized the sales funnel through automated workflows and activation campaigns on HubSpot CRM. Collaborated with cross-functional teams and external agencies to drive website revamp, merchant engagement, and product marketing projects.
Assistant Manager, Digital Marketing at Bupa International Global Health Care Group
December 31, 2022 - December 31, 2022
Led a full-funnel digital marketing plan from branding to acquisition. Oversaw digital advertising campaigns across SEM, Social Media, Programmatic Display, and Affiliate channels. Spearheaded launch campaigns for new insurance products and collaborated with cross-functional teams to improve digital platform UX and product launches.
Account Manager at Global Media Agency
December 31, 2017 - December 31, 2017
Managed digital media planning and buying for clients including DBS Bank, Wynn Macau, and The Trinity Group. Led day-to-day account operations and optimization of global performance campaigns; acted as daily client contact and proposed innovative digital solutions across paid media channels.
Regional Growth Manager at Boutir - B2B E-Commerce SaaS Platform (Asia)
January 31, 2021 - January 31, 2021
Led end-to-end growth initiatives for SaaS expansion across the Asia region. Delivered acquisition initiatives focused on SaaS growth; sustained a 50% increase in lead generation and 71% growth in revenue. Optimized the sales funnel via automated workflows and activation campaigns; collaborated with cross-functional teams and external agencies to drive website revamp and product marketing projects.

Education

BA (Hons) in Translation at Lingnan University
January 11, 2030 - November 14, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Software & Internet