NW

An accomplished growth marketer with over 8 years of diverse experience in leading global agencies, tech startups, and multinational corporations.

About

An accomplished growth marketer with over 8 years of diverse experience in leading global agencies, tech startups, and multinational corporations.

Proven track record of driving business growth through the delivery and optimization of successful acquisition campaigns.

  • Joined November 2025

Industry experience

  • Healthcare
  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience· 4 roles

Regional Growth Manager · Boutir - B2B E-Commerce SaaS Platform (Asia)Sep 2025 – Sep 2025 · 1 mo

Led acquisition initiatives and SaaS expansion for the Asia region. Strategically planned and executed SaaS acquisition initiatives, resulting in a 50% increase in lead generation and 71% growth in revenue. Optimized the sales funnel through automated workflows and activation campaigns on HubSpot CRM. Collaborated with cross-functional teams and external agencies to drive website revamp, merchant engagement, and product marketing projects.

Assistant Manager, Digital Marketing · Bupa International Global Health Care GroupDec 2022 – Dec 2022 · 1 mo

Led a full-funnel digital marketing plan from branding to acquisition. Oversaw digital advertising campaigns across SEM, Social Media, Programmatic Display, and Affiliate channels. Spearheaded launch campaigns for new insurance products and collaborated with cross-functional teams to improve digital platform UX and product launches.

Regional Growth Manager · Boutir - B2B E-Commerce SaaS Platform (Asia)Jan 2021 – Jan 2021 · 1 mo

Led end-to-end growth initiatives for SaaS expansion across the Asia region. Delivered acquisition initiatives focused on SaaS growth; sustained a 50% increase in lead generation and 71% growth in revenue. Optimized the sales funnel via automated workflows and activation campaigns; collaborated with cross-functional teams and external agencies to drive website revamp and product marketing projects.

Account Manager · Global Media AgencyDec 2017 – Dec 2017 · 1 mo

Education

BA (Hons) in Translation · Lingnan University2030 – 2025

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