I am a creative and data-driven Marketing & Multimedia Content Specialist with experience across higher education, research and commercial sectors. I am skilled at producing engaging video content, digital storytelling, and delivering multi-channel campaigns that translate complex messages into accessible, audience-focused narratives. I have worked with academic stakeholders, students and cross-functional teams to boost engagement, brand visibility and digital performance. I recently led multimedia content for Giving Day campaigns, planning content across social, web and video channels and coordinating CMS updates and digital assets to support campaign objectives.

Emily Williams

I am a creative and data-driven Marketing & Multimedia Content Specialist with experience across higher education, research and commercial sectors. I am skilled at producing engaging video content, digital storytelling, and delivering multi-channel campaigns that translate complex messages into accessible, audience-focused narratives. I have worked with academic stakeholders, students and cross-functional teams to boost engagement, brand visibility and digital performance. I recently led multimedia content for Giving Day campaigns, planning content across social, web and video channels and coordinating CMS updates and digital assets to support campaign objectives.

Available to hire

I am a creative and data-driven Marketing & Multimedia Content Specialist with experience across higher education, research and commercial sectors. I am skilled at producing engaging video content, digital storytelling, and delivering multi-channel campaigns that translate complex messages into accessible, audience-focused narratives. I have worked with academic stakeholders, students and cross-functional teams to boost engagement, brand visibility and digital performance. I recently led multimedia content for Giving Day campaigns, planning content across social, web and video channels and coordinating CMS updates and digital assets to support campaign objectives.

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Language

Italian
Fluent
English
Fluent

Work Experience

Development Officer (regular giving) at NIHR / PCML Group
June 1, 2025 - Present
Led fundraising campaigns and donor communications in partnership with marketing and multimedia teams; managed CRM data segmentation and analytics to support engagement across channels.

Education

MSc Marketing at Jesus College, University of Cambridge
January 1, 2022 - January 1, 2023
Bachelor’s in Tourism at Universita Suor Orsola Benincasa
January 1, 2009 - January 1, 2013
MSc Marketing at St John's College, University of Cambridge
January 1, 2022 - January 1, 2023
Bachelor’s in Tourism at University of Cambridge
January 1, 2009 - January 1, 2013
Bachelor's degree in Tourism at University of Cambridge (Jesus College)
January 1, 2009 - January 1, 2013
MSc Marketing at Jesus College, University of Cambridge
January 1, 2022 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Professional Services, Software & Internet