In three months, I took a gaming startup from absolute zero to 50 million organic views that led to $150,000 funding from thousands of pre-orders in our Kickstarter campaign, temporarily ranking #1 on the platform and smashing our funding goal by 200%. This then led to nearly a million dollars in venture capital funding. At Light Pong, I managed TikTok, IG, YT, X, FB, and Discord daily with no other marketing team members, just myself. No safety net. I coordinated every photoshoot, answered thousands of DMs daily, and created content calendars that turned casual scrollers into paying customers. We built a cult following of eager customers who I involved in our content, livestreams, and community events to make our audience feel important and recognized and within that cultivated the best possible customer feedback loops from dozens of fans ready to answer questions and give their opinion on product development decisions at the moments notice in DMs. Here's what I bring you: Content systems that scale without killing quality. I've managed daily posting across multiple platforms while maintaining engagement rates that matter. Direct response instincts. Every piece of content exists to move someone closer to a transaction. Views mean nothing if they don't convert. Hands-on execution. I shoot, edit, write, post, analyze, and report back with insights on what the numbers are telling us beyond the surface level. The pattern is simple: I enter markets where growth is hard. I build human to human relationships between brands and audiences. I structure growth marketing systems. I measure what works. Revenue goes up. I would love to talk about what this looks like at your team. Matthew Smith

Matthew Smith

In three months, I took a gaming startup from absolute zero to 50 million organic views that led to $150,000 funding from thousands of pre-orders in our Kickstarter campaign, temporarily ranking #1 on the platform and smashing our funding goal by 200%. This then led to nearly a million dollars in venture capital funding. At Light Pong, I managed TikTok, IG, YT, X, FB, and Discord daily with no other marketing team members, just myself. No safety net. I coordinated every photoshoot, answered thousands of DMs daily, and created content calendars that turned casual scrollers into paying customers. We built a cult following of eager customers who I involved in our content, livestreams, and community events to make our audience feel important and recognized and within that cultivated the best possible customer feedback loops from dozens of fans ready to answer questions and give their opinion on product development decisions at the moments notice in DMs. Here's what I bring you: Content systems that scale without killing quality. I've managed daily posting across multiple platforms while maintaining engagement rates that matter. Direct response instincts. Every piece of content exists to move someone closer to a transaction. Views mean nothing if they don't convert. Hands-on execution. I shoot, edit, write, post, analyze, and report back with insights on what the numbers are telling us beyond the surface level. The pattern is simple: I enter markets where growth is hard. I build human to human relationships between brands and audiences. I structure growth marketing systems. I measure what works. Revenue goes up. I would love to talk about what this looks like at your team. Matthew Smith

Available to hire

In three months, I took a gaming startup from absolute zero to 50 million organic views that led to $150,000 funding from thousands of pre-orders in our Kickstarter campaign, temporarily ranking #1 on the platform and smashing our funding goal by 200%. This then led to nearly a million dollars in venture capital funding.

At Light Pong, I managed TikTok, IG, YT, X, FB, and Discord daily with no other marketing team members, just myself. No safety net. I coordinated every photoshoot, answered thousands of DMs daily, and created content calendars that turned casual scrollers into paying customers. We built a cult following of eager customers who I involved in our content, livestreams, and community events to make our audience feel important and recognized and within that cultivated the best possible customer feedback loops from dozens of fans ready to answer questions and give their opinion on product development decisions at the moments notice in DMs.

Here’s what I bring you:

Content systems that scale without killing quality. I’ve managed daily posting across multiple platforms while maintaining engagement rates that matter.

Direct response instincts. Every piece of content exists to move someone closer to a transaction. Views mean nothing if they don’t convert.

Hands-on execution. I shoot, edit, write, post, analyze, and report back with insights on what the numbers are telling us beyond the surface level.

The pattern is simple: I enter markets where growth is hard. I build human to human relationships between brands and audiences. I structure growth marketing systems. I measure what works. Revenue goes up.

I would love to talk about what this looks like at your team.

Matthew Smith

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Work Experience

Marketing & Business Development at INTRAPLEX
November 1, 2025 - Present
On-premises AI platform that gives regulated businesses in healthcare, finance, and legal the ability to search and research their internal documents using AI, with no data leaving their servers.
Marketing & Community Manager at SUBLET IN
January 1, 2024 - October 1, 2025
Rebuilt tenant acquisition funnel across four Chicago properties, achieving full occupancy; managed paid Meta campaigns and property listings to maintain zero vacancy; produced video and photo content highlighting spaces and community lifestyle.
Head of Digital Marketing at RIVET
July 1, 2023 - December 1, 2023
Onboarding and positioning improved through 50+ UX and customer interviews; grew audience engagement by producing a weekly podcast featuring music industry leaders; led customer research to refine GTM messaging and positioning.
Community & Marketing Manager at LIGHT PONG
June 1, 2021 - July 1, 2023
Generated 50M+ views and 79K+ followers in 3 months with an in-house short-form video strategy across TikTok and Instagram; helped raise $150K, reaching 200% of Kickstarter goal; built a multi-channel brand across 7 channels and a 400+ member Discord community.

Education

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Qualifications

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Industry Experience

Healthcare, Financial Services, Real Estate & Construction, Media & Entertainment, Gaming