In three months, I took a gaming startup from absolute zero to 50 million organic views that led to $150,000 funding from thousands of pre-orders in our Kickstarter campaign, temporarily ranking #1 on the platform and smashing our funding goal by 200%. This then led to nearly a million dollars in venture capital funding.
At Light Pong, I managed TikTok, IG, YT, X, FB, and Discord daily with no other marketing team members, just myself. No safety net. I coordinated every photoshoot, answered thousands of DMs daily, and created content calendars that turned casual scrollers into paying customers. We built a cult following of eager customers who I involved in our content, livestreams, and community events to make our audience feel important and recognized and within that cultivated the best possible customer feedback loops from dozens of fans ready to answer questions and give their opinion on product development decisions at the moments notice in DMs.
Here’s what I bring you:
Content systems that scale without killing quality. I’ve managed daily posting across multiple platforms while maintaining engagement rates that matter.
Direct response instincts. Every piece of content exists to move someone closer to a transaction. Views mean nothing if they don’t convert.
Hands-on execution. I shoot, edit, write, post, analyze, and report back with insights on what the numbers are telling us beyond the surface level.
The pattern is simple: I enter markets where growth is hard. I build human to human relationships between brands and audiences. I structure growth marketing systems. I measure what works. Revenue goes up.
I would love to talk about what this looks like at your team.
Matthew Smith
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