Available to hire
I am a marketing strategist and brand writer with over a decade of experience in program development and public engagement. I thrive on creating impactful initiatives and fostering strategic partnerships that drive growth and engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Work Experience
Brand Lead & Marketing Strategist at U2Go Corp
February 1, 2023 - PresentIncreased brand recall by 40% and enhanced organic engagement by 30% through strategic brand positioning and SEO-driven content. Designed growth marketing strategies and high-converting funnels, resulting in a 25% increase in customer acquisition. Created a scalable content strategy framework that increased website traffic by 50% and grew lead generation by 20%. Crafted web content for landing pages, blogs, and product pages to maintain consistent brand voice and improve user experience across healthcare and e-commerce verticals.
Marketing Content Writer & Brand Strategist at WordNerd, LLC
February 1, 2023 - August 22, 2025Led rebranding initiatives that grew brand presence and increased audience reach by 35%. Managed multi-channel content marketing campaigns, improving conversion rates by 15%. Used market research and audience segmentation to refine messaging and boost ROI. Developed partnerships with Fortune 500 brands including Pfizer, Siemens, Burger King, Nando’s, and J&J. Wrote targeted healthcare, Medicare, and Medicaid content for digital campaigns, increasing trust metrics and ensuring compliance with industry standards.
Curriculum Developer & Content Lead at Georgia Department of Education
January 1, 2020 - August 22, 2025Designed inclusive, 21st-century curriculum modules to enhance student engagement. Led a 10-member team to create standards-aligned lesson plans and multimedia resources. Launched a blended learning model, improving student performance by 35%. Integrated educational technology tools and real-world connections to enrich classroom experiences.
Digital Marketing Specialist at Outloud Digital Marketing Agency
December 31, 2019 - August 22, 2025Led SEO strategies growing organic traffic by 75% and conversions by 17%. Created and optimized paid campaigns contributing to 15% year-over-year revenue growth. Built a data-backed content plan improving engagement by 19%. Executed omnichannel campaigns across PPC, social media, and influencer platforms.
Creative Copywriter at Freelancer
July 1, 2016 - August 22, 2025Crafted SEO-driven content for global clients across multiple formats including blogs, white papers, and marketing emails. Boosted organic traffic by 16% and site engagement by 18% through targeted content strategies. Collaborated with top agencies such as Ogilvy, Saatchi, and Leo Burnett on brand campaigns and ad copy. Edited and refined long-form content to align with brand voice and audience expectations.
Business Development Manager at Pinnacle
April 1, 2011 - August 22, 2025Identified and pursued new business opportunities to expand network and service offerings. Developed and executed growth strategies to drive revenue and market share. Built and maintained strong client relationships to ensure long-term success. Conducted market research to inform strategic decisions and optimize development efforts.
Brand Content Lead & Marketing Strategist at U2Go Corp
February 1, 2023 - PresentIncreased brand recall by 40% and enhanced organic engagement by 30% through strategic brand positioning and SEO-driven content. Designed growth marketing strategies resulting in a 25% increase in customer acquisition.
Marketing Content Writer & Brand Strategist at WordNerd, LLC
January 1, 2020 - February 1, 2023Led rebranding initiatives that grew brand presence by 35%. Managed multi-channel content marketing campaigns and developed partnerships with Fortune 500 brands.
Curriculum Developer & Content Lead at Georgia Department of Education
August 1, 2016 - January 1, 2020Designed inclusive curriculum modules and led a team to create standards-aligned lesson plans. Launched a blended learning model that improved student performance by 35%.
Senior Digital Marketing Specialist at Outloud Digital Marketing Agency
November 1, 2015 - December 1, 2019Led SEO strategy, growing organic traffic by 75% and conversions by 17%. Executed omnichannel campaigns across PPC and social platforms.
Creative Copywriter at Freelancer
May 1, 2011 - July 1, 2016Crafted SEO-driven content for global clients across formats, boosting organic traffic by 16% through targeted strategies.
Business Development Manager at Pinnacle
March 31, 2005 - March 31, 2011Identified and pursued new business opportunities, developing growth strategies to drive revenue.
Education
Bachelor of Science at Georgia Institute of Technology
September 2, 1991 - May 28, 1995MBA at Institute of Business Administration
September 1, 1997 - May 28, 1999MBA, Marketing & Advertising at Institute of Business Administration (IBA)
January 1, 1999 - December 31, 1999BSc, Chemistry at Georgia Institute of Technology
January 1, 1995 - December 31, 1995MBA, Marketing & Advertising at Institute of Business Administration (IBA)
January 1, 1999 - December 10, 2025BSc, Chemistry at Georgia Institute of Technology
January 1, 1995 - December 10, 2025MBA at Institute of Business Administration (IBA)
January 1, 1999 - January 1, 1999BSc at Georgia Institute of Technology
January 1, 1995 - January 1, 1995MBA at Institute of Business Administration (IBA)
January 1, 1999 - February 24, 2026BSc at Georgia Institute of Technology
January 1, 1995 - February 24, 2026Qualifications
Industry Experience
Education, Financial Services, Healthcare, Retail, Non-Profit Organization, Travel & Hospitality, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet
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