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I am Noor Ul Ain, a performance marketing specialist based in Dubai. With 5+ years of experience partnering with market leaders with $1B+ annual turnover, I have driven exponential growth for fintech and gaming players, scaling a fintech to 21M MAUs and a gaming company to $12M in 2024. I excel at translating data into ROI-driven strategies across organic and paid channels, and I thrive on cross-functional collaboration to optimize user acquisition, retention, and revenue. I’m proficient in audience segmentation, funnel optimization, and multi-platform campaigns (Google, Meta, TikTok, LinkedIn, and more). I leverage robust tracking and analytics to inform decisions, continuously test and optimize creative and targeting, and manage vendor partnerships to scale growth while controlling cost per action and maximizing lifetime value.…I am Noor Ul Ain, a performance marketing specialist based in Dubai. With 5+ years of experience partnering with market leaders with $1B+ annual turnover, I have driven exponential growth for fintech and gaming players, scaling a fintech to 21M MAUs and a gaming company to $12M in 2024. I excel at translating data into ROI-driven strategies across organic and paid channels, and I thrive on cross-functional collaboration to optimize user acquisition, retention, and revenue. I’m proficient in audience segmentation, funnel optimization, and multi-platform campaigns (Google, Meta, TikTok, LinkedIn, and more). I leverage robust tracking and analytics to inform decisions, continuously test and optimize creative and targeting, and manage vendor partnerships to scale growth while controlling cost per action and maximizing lifetime value.

Noor Ul Ain

Performance Marketer, Digital Marketer, Social Media Manager, +4

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I am Noor Ul Ain, a performance marketing specialist based in Dubai. With 5+ years of experience partnering with market leaders with $1B+ annual turnover, I have driven exponential growth for fintech and gaming players, scaling a fintech to 21M MAUs and a gaming company to $12M in 2024. I excel at translating data into ROI-driven strategies across organic and paid channels, and I thrive on cross-functional collaboration to optimize user acquisition, retention, and revenue. I’m proficient in audience segmentation, funnel optimization, and multi-platform campaigns (Google, Meta, TikTok, LinkedIn, and more). I leverage robust tracking and analytics to inform decisions, continuously test and optimize creative and targeting, and manage vendor partnerships to scale growth while controlling cost per action and maximizing lifetime value.…I am Noor Ul Ain, a performance marketing specialist based in Dubai. With 5+ years of experience partnering with market leaders with $1B+ annual turnover, I have driven exponential growth for fintech and gaming players, scaling a fintech to 21M MAUs and a gaming company to $12M in 2024. I excel at translating data into ROI-driven strategies across organic and paid channels, and I thrive on cross-functional collaboration to optimize user acquisition, retention, and revenue. I’m proficient in audience segmentation, funnel optimization, and multi-platform campaigns (Google, Meta, TikTok, LinkedIn, and more). I leverage robust tracking and analytics to inform decisions, continuously test and optimize creative and targeting, and manage vendor partnerships to scale growth while controlling cost per action and maximizing lifetime value.

Available to hire

I am Noor Ul Ain, a performance marketing specialist based in Dubai. With 5+ years of experience partnering with market leaders with $1B+ annual turnover, I have driven exponential growth for fintech and gaming players, scaling a fintech to 21M MAUs and a gaming company to $12M in 2024. I excel at translating data into ROI-driven strategies across organic and paid channels, and I thrive on cross-functional collaboration to optimize user acquisition, retention, and revenue.

I’m proficient in audience segmentation, funnel optimization, and multi-platform campaigns (Google, Meta, TikTok, LinkedIn, and more). I leverage robust tracking and analytics to inform decisions, continuously test and optimize creative and targeting, and manage vendor partnerships to scale growth while controlling cost per action and maximizing lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Lead Generation Specialist at Al Anaya Immigration Services

March 1, 2025 - Present

Drove 2x lead growth via LinkedIn community and TikTok Ads, achieving a 37% conversion rate. Developed and executed the lead generation strategy for paid campaigns, fueling exponential growth for a Dubai-based visa services startup.

Digital Category Planner at Spark Foundry

March 1, 2025 - October 8, 2025

Led media buying and performance marketing for Jazz/Jazz Cash with PKR 300M budget; drove 24+ million app installs and increased MAUs to 20M+. Re-engaged 520K dormant GCC users, activated 4M churned users via retargeting, and expanded user acquisition 123% through strategic partnerships. Launched GameNow reaching 2.4M installs and 1.6M MAUs; grew subscriptions 106% and revenue 23% while cutting costs by 33%.

DigitalMediaExecutive at Spark Foundry

March 1, 2024 - October 8, 2025

Strategized cross-platform digital campaigns for Jazz GSM & Jazz Business with PKR 25M+ monthly budget; launched 12+ digital VAS products reaching 3M+ web subscribers. Built a performance tracking system with data visualization to improve targeting effectiveness.

DigitalMarketingExecutive at ViralWebbs

May 1, 2022 - October 8, 2025

Increased brand engagement by 45% on Meta, Twitter (X) and Pinterest; implemented SEO strategies boosting organic traffic by 22%; converted 21% of social media audiences into customers, improving ROI by 16%.

Lead Generation Specialist at Al Anaya Immigration Services

March 1, 2025 - Present

Drove 2x lead growth leveraging LinkedIn community and TikTok Ads, achieving a 37% conversion rate. Developed and executed the lead generation strategy for paid campaigns driving exponential growth.

Digital Category Planner at Spark Foundry

March 1, 2025 - October 8, 2025

Drove 24+ million app installs for JazzCash, increasing MAUs to 20+ million and acquiring signups through performance marketing with a PKR 300 million budget. Re-engaged 520K dormant GCC users; reactivated 4 million churned users through personalized re-targeting. Expanded user acquisition by 123% through strategic media buying and vendor partnerships. Launched GameNow app, scaling to 2.4+ million installs and 1.6 million MAUs; grew product portfolio from 4 to 11 offerings, boosting subscriptions and revenue while optimizing costs.

DigitalMediaExecutive at Spark Foundry

March 1, 2024 - October 8, 2025

Strategized cross-platform digital campaigns for Jazz GSM & Jazz Business; launched 12+ digital VAS products; designed a performance tracking system with data visualization to improve targeting effectiveness.

DigitalMarketingExecutive at ViralWebbs

May 1, 2022 - October 8, 2025

Increased brand engagement by 45% on Meta, Twitter (X) and Pinterest; implemented SEO strategies; improved organic traffic and converted 21% of social audience into customers, boosting ROI by 16%.

Lead Generation Specialist at Al Anaya Immigration Services

March 1, 2025 - Present

Drove 2x lead growth by leveraging LinkedIn community and TikTok Ads, achieving a 37% conversion rate. Developed and executed the lead generation strategy for paid campaigns, driving exponential growth.

Digital Category Planner at Spark Foundry

March 31, 2025 - October 8, 2025

Drove 24+ million JazzCash app installs and grew MAUs to 20+ million; managed a PKR 300 million ($1M) budget; re-engaged 520K dormant users in the GCC; reactivated 4 million churned users through retargeting; expanded user acquisition by 123% through media buying and vendor partnerships; launched GameNow with 2.4+ million installs and 1.6 million MAUs; grew product portfolio from 4 to 11 offerings; increased subscriptions by 106% and revenue by 23% while reducing costs by 33%.

Digital Media Executive at Spark Foundry

March 31, 2024 - October 8, 2025

Strategized cross-platform digital campaigns for Jazz GSM & Jazz Business, managing a PKR 25M+ ($89K) /month average budget. Launched 12+ digital VAS products; surpassing 3M+ web subscribers; designed a performance tracking system with data visualization and actionable insights to improve targeting.

Digital Marketing Executive at ViralWebbs

May 31, 2022 - October 8, 2025

Increased brand engagement by 45% on Meta, Twitter (X) and Pinterest; implemented SEO strategies (SEM) boosting organic traffic by 22%; converted 21% of social media audiences into customers, driving ROI up by 16%.

Lead Generation Specialist at Al Anaya Immigration Services

March 1, 2025 - Present

Drove 2x lead growth leveraging LinkedIn community and TikTok Ads acquiring a 37% conversion rate. Developed and executed the lead generation strategy for paid campaigns driving exponential growth.

Digital Category Planner at Spark Foundry

March 31, 2025 - October 8, 2025

Drove 24+ million app installs for JazzCash, increasing MAUs to 20+ million, and expanded user acquisition through strategic media buying and partnerships (Happy Ads, Pokkt, Sandbox & ShareIt). Managed a PKR 300M ($1M) budget and re-engaged dormant and churned users with targeted campaigns.

DigitalMediaExecutive at Spark Foundry

March 31, 2024 - October 8, 2025

Strategized cross-platform digital campaigns for Jazz GSM & Jazz Business, launching 12+ digital VAS products and building a performance tracking system to visualize data and optimize targeting.

Digital Marketing Executive at ViralWebbs

May 31, 2022 - October 8, 2025

Improved brand engagement by 45% across Meta, Twitter (X) and Pinterest; implemented SEO strategies to boost organic traffic and conversion-driven content, achieving a 21% audience-to-customer conversion and improved ROI.