Norberto Viale

Available to hire

Hi, I'm Norberto, a passionate PPC and growth marketer based in Barcelona, specializing in Google Ads and GA4 tracking.

About

Hi, I’m Norberto, a passionate PPC and growth marketer based in Barcelona, specializing in Google Ads and GA4 tracking. With a strong background in the finance and trading niche, I love diving deep into data to drive conversions and growth. Outside of work, I explore my interests in global markets and music, aiming to inspire meaningful conversations around spirituality and alternative thinking.

  • 13 years' experience
  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Financial Services
  • Media & Entertainment
  • Professional Services

Work experience· 4 roles

Head of Marketing · Experiencia TopstepJan 2020 – Present · 6 yrs 11 mos

Planned and managed PPC initiatives, implemented GA4 + GTM conversion tracking, designed SEO-driven content strategies, managed partnerships, and drove UX/CRO improvements.

Digital Specialist & Partner · PinverdsJan 2017 – Jan 2019 · 2 yrs 1 mo

Owned SEO/SEM and paid social operations for e-commerce, set up Google Analytics tracking, led CRO initiatives, and supported email marketing workflows.

Inbound Marketing Manager · Sportium Apuestas DeportivasJan 2014 – Jan 2016 · 2 yrs 1 mo

Built and executed digital strategy across SEO, content, and social, implemented Google Analytics, introduced A/B testing, and coordinated interactive content initiatives.

Search & Social Media Marketing Manager · HP (Graphic Solutions EMEA)Jan 2011 – Jan 2014 · 3 yrs 1 mo

Education

Psychology · University of Buenos Aires2000 – 2026
Web Design with a focus on Online Marketing · Escuela Da Vinci2010 – 2026
Bachelor's Degree in Psychology · University of Buenos Aires2000 – 2005
Web Design with a focus on Online Marketing · Escuela Da Vinci2005 – 2006

Certifications and awards· 9

Google Analytics (GA4)2030 – 2026
Scrum (Agile)2030 – 2026
Customer Satisfaction / Quality Management (ISO 9001)2030 – 2026
Gamification2030 – 2026

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