Hi, I'm Norberto, a passionate PPC and growth marketer based in Barcelona, specializing in Google Ads and GA4 tracking. With a strong background in the finance and trading niche, I love diving deep into data to drive conversions and growth. Outside of work, I explore my interests in global markets and music, aiming to inspire meaningful conversations around spirituality and alternative thinking.

Norberto Viale

Hi, I'm Norberto, a passionate PPC and growth marketer based in Barcelona, specializing in Google Ads and GA4 tracking. With a strong background in the finance and trading niche, I love diving deep into data to drive conversions and growth. Outside of work, I explore my interests in global markets and music, aiming to inspire meaningful conversations around spirituality and alternative thinking.

Available to hire

Hi, I’m Norberto, a passionate PPC and growth marketer based in Barcelona, specializing in Google Ads and GA4 tracking. With a strong background in the finance and trading niche, I love diving deep into data to drive conversions and growth. Outside of work, I explore my interests in global markets and music, aiming to inspire meaningful conversations around spirituality and alternative thinking.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Head of Marketing at Experiencia Topstep
January 1, 2020 - Present
Planned and managed PPC initiatives, implemented GA4 + GTM conversion tracking, designed SEO-driven content strategies, managed partnerships, and drove UX/CRO improvements.
Digital Specialist & Partner at Pinverds
January 1, 2017 - January 1, 2019
Owned SEO/SEM and paid social operations for e-commerce, set up Google Analytics tracking, led CRO initiatives, and supported email marketing workflows.
Inbound Marketing Manager at Sportium Apuestas Deportivas
January 1, 2014 - January 1, 2016
Built and executed digital strategy across SEO, content, and social, implemented Google Analytics, introduced A/B testing, and coordinated interactive content initiatives.
Search & Social Media Marketing Manager at HP (Graphic Solutions EMEA)
January 1, 2011 - January 1, 2014
Managed SEO/SEM and social media campaigns at a regional level, planned digital strategies, implemented analytics tools, and coordinated with Country Managers.

Education

Psychology at University of Buenos Aires
January 1, 2000 - January 28, 2026
Web Design with a focus on Online Marketing at Escuela Da Vinci
January 1, 2010 - January 28, 2026
Bachelor's Degree in Psychology at University of Buenos Aires
January 1, 2000 - January 1, 2005
Web Design with a focus on Online Marketing at Escuela Da Vinci
January 1, 2005 - January 1, 2006

Qualifications

Google Analytics (GA4)
January 11, 2030 - January 28, 2026
Scrum (Agile)
January 11, 2030 - January 28, 2026
Customer Satisfaction / Quality Management (ISO 9001)
January 11, 2030 - January 28, 2026
Gamification
January 11, 2030 - January 28, 2026
Google Analytics (GA4)
January 11, 2030 - February 3, 2026
Web Analytics
January 11, 2030 - February 3, 2026
Scrum (Agile)
January 11, 2030 - February 3, 2026
Customer Satisfaction / Quality Management (ISO 9001)
January 11, 2030 - February 3, 2026
Gamification
January 11, 2030 - February 3, 2026

Industry Experience

Financial Services, Media & Entertainment, Professional Services