Digital Marketing Campaign | OT (Shop Our Terms) – Apparel Brand

I managed the digital advertising campaigns for OT (Shop Our Terms), an apparel and lifestyle e-commerce brand, and successfully generated over PKR 1 million in sales within a single month.

Using a combination of Meta Ads (Facebook & Instagram) and TikTok Ads, I created engaging ad creatives, refined audience targeting, and applied conversion-focused strategies to drive consistent growth. The campaigns were built around fashion-forward storytelling and performance marketing, helping the brand quickly scale sales while building strong audience engagement.

Industry: Apparel / Fashion E-Commerce
Services: Meta Ads, TikTok Ads, Paid Campaign Strategy, Sales Optimization
Achievement: PKR 1M+ sales in one month

This project reflects my ability to produce fast, measurable results for fashion brands by combining creative content with data-driven advertising strategies.