I’m Muhammad Nouman, a Senior SEO Manager and AI Search Strategist with 10+ years of experience driving organic growth through technical SEO, content strategy, and digital transformation. I specialize in AI Search Optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), semantic search, entity SEO, knowledge-graph optimization, and improving visibility for LLMs and AI-driven answer experiences. I’ve led enterprise SEO and international campaigns across 50+ brands across EMEA and APAC, focusing on measurable gains in organic visibility through schema/structured data, topical authority models, and performance improvements like Core Web Vitals. I also build executive reporting dashboards (GA4, Search Console, GMB and more) and design AI-ready content frameworks that align search strategy with business goals—while working closely with developers, UX teams, and stakeholders to strengthen crawlability, indexing, and results.

Muhammad Nouman

I’m Muhammad Nouman, a Senior SEO Manager and AI Search Strategist with 10+ years of experience driving organic growth through technical SEO, content strategy, and digital transformation. I specialize in AI Search Optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), semantic search, entity SEO, knowledge-graph optimization, and improving visibility for LLMs and AI-driven answer experiences. I’ve led enterprise SEO and international campaigns across 50+ brands across EMEA and APAC, focusing on measurable gains in organic visibility through schema/structured data, topical authority models, and performance improvements like Core Web Vitals. I also build executive reporting dashboards (GA4, Search Console, GMB and more) and design AI-ready content frameworks that align search strategy with business goals—while working closely with developers, UX teams, and stakeholders to strengthen crawlability, indexing, and results.

Available to hire

I’m Muhammad Nouman, a Senior SEO Manager and AI Search Strategist with 10+ years of experience driving organic growth through technical SEO, content strategy, and digital transformation. I specialize in AI Search Optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), semantic search, entity SEO, knowledge-graph optimization, and improving visibility for LLMs and AI-driven answer experiences.

I’ve led enterprise SEO and international campaigns across 50+ brands across EMEA and APAC, focusing on measurable gains in organic visibility through schema/structured data, topical authority models, and performance improvements like Core Web Vitals. I also build executive reporting dashboards (GA4, Search Console, GMB and more) and design AI-ready content frameworks that align search strategy with business goals—while working closely with developers, UX teams, and stakeholders to strengthen crawlability, indexing, and results.

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Work Experience

SEO Manager (Inhouse + Remote) at House of Comms, Dubai
January 1, 2020 - July 1, 2026
Lead enterprise SEO and AI Search initiatives including technical audits, international SEO, website migrations, stakeholder management, and performance reporting. Own SEO strategy, audit plans, content planning, and organic growth for multiple enterprise clients, and develop GEO/AEO frameworks for AI and answer engines. Implement entity optimization, topical authority and semantic content architecture, and collaborate with developers and UX teams to improve crawlability, indexing, and Core Web Vitals. Manage research, intent mapping, content clustering, and internal linking; optimize for featured snippets, People Also Ask, AI-generated answers, and zero-click outcomes. Deliver multilingual and international SEO campaigns and monitor performance using GA4, Search Console, Ahrefs/SEMrush, and Looker Studio.
SEO Manager (Inhouse + Remote) at House of Comms
January 1, 2020 - July 1, 2026
Led enterprise SEO and AI Search initiatives, owning strategy, technical audits, content planning, and organic growth for multiple international clients. Built GEO and AEO frameworks for AI and answer engines, implemented entity optimization and topical authority models, and improved crawlability, indexing, and Core Web Vitals with cross-functional teams. Managed multilingual and international SEO, keyword research, search-intent mapping, content clustering, and internal linking. Optimized for featured snippets, People Also Ask, AI-generated answers, and other zero-click opportunities while tracking performance via GA4, Google Search Console, Ahrefs/SEMrush, and Looker Studio.
SEO Executive at Tape Daily, Pakistan
July 1, 2016 - December 1, 2019
Executed end-to-end SEO campaigns to increase organic traffic and rankings. Conducted technical audits, improved page speed, and monitored website health. Created editorial content strategies aligned with search intent and business objectives, and performed competitor analysis, keyword research, and backlink evaluations. Mentored junior SEO professionals and helped establish SEO best practices.
SEO Executive at Tape Daily
July 1, 2016 - December 1, 2019
Executed end-to-end SEO campaigns to grow organic traffic and rankings. Conducted technical audits, page speed optimization, and site health monitoring, and developed editorial content strategies aligned to search intent and business objectives. Performed competitor analysis, keyword research, and backlink evaluations, and supported team development by mentoring junior SEO professionals and strengthening SEO best practices.

Education

MSc Management with Project Management at BPP University, London
September 2, 2023 - September 30, 2024
BSc Computer Software Engineering at Foundation University Islamabad
August 1, 2012 - June 30, 2016
MSc Management with Project Management at BPP University, London
January 1, 2023 - January 1, 2024
BSc Computer Software Engineering Foundation at Foundation University Islamabad
January 1, 2012 - January 1, 2016

Qualifications

Google Analytics Individual Qualification
January 11, 2030 - September 20, 2026
Advanced SEO Specialist CRO Pro Training
January 11, 2030 - September 20, 2026
Web Technologies Certification
January 11, 2030 - September 20, 2026
SEO Expert Program
January 11, 2030 - September 20, 2026

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Software & Internet, Education