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Hi, I'm Nour El Hafi, a programmatic specialist with extensive experience in designing and executing digital advertising campaigns across multiple platforms. I specialize in programmatic media planning, campaign optimization, and client reporting while ensuring brand safety and strategic recommendations for campaign success. I'm passionate about working with diverse teams and helping train the next generation of programmatic executives and interns. I also have a background in human resources, which has helped me develop strong organizational and communication skills. I have a Master's in Management for Sustainable Firms, aiming to further grow professionally and contribute meaningfully in my field.…Hi, I'm Nour El Hafi, a programmatic specialist with extensive experience in designing and executing digital advertising campaigns across multiple platforms. I specialize in programmatic media planning, campaign optimization, and client reporting while ensuring brand safety and strategic recommendations for campaign success. I'm passionate about working with diverse teams and helping train the next generation of programmatic executives and interns. I also have a background in human resources, which has helped me develop strong organizational and communication skills. I have a Master's in Management for Sustainable Firms, aiming to further grow professionally and contribute meaningfully in my field.

Nour El Hafi

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Hi, I'm Nour El Hafi, a programmatic specialist with extensive experience in designing and executing digital advertising campaigns across multiple platforms. I specialize in programmatic media planning, campaign optimization, and client reporting while ensuring brand safety and strategic recommendations for campaign success. I'm passionate about working with diverse teams and helping train the next generation of programmatic executives and interns. I also have a background in human resources, which has helped me develop strong organizational and communication skills. I have a Master's in Management for Sustainable Firms, aiming to further grow professionally and contribute meaningfully in my field.…Hi, I'm Nour El Hafi, a programmatic specialist with extensive experience in designing and executing digital advertising campaigns across multiple platforms. I specialize in programmatic media planning, campaign optimization, and client reporting while ensuring brand safety and strategic recommendations for campaign success. I'm passionate about working with diverse teams and helping train the next generation of programmatic executives and interns. I also have a background in human resources, which has helped me develop strong organizational and communication skills. I have a Master's in Management for Sustainable Firms, aiming to further grow professionally and contribute meaningfully in my field.

Available to hire

Hi, I’m Nour El Hafi, a programmatic specialist with extensive experience in designing and executing digital advertising campaigns across multiple platforms. I specialize in programmatic media planning, campaign optimization, and client reporting while ensuring brand safety and strategic recommendations for campaign success. I’m passionate about working with diverse teams and helping train the next generation of programmatic executives and interns.

I also have a background in human resources, which has helped me develop strong organizational and communication skills. I have a Master’s in Management for Sustainable Firms, aiming to further grow professionally and contribute meaningfully in my field.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Programmatic Specialist at Omnicom Media Group MENA

May 1, 2024 - Present

Responsible for end-to-end execution of programmatic campaigns including creating media plans, designing and activating campaigns on platforms like DV360, Google Ads, Teads, Amazon, Tradedesk, Neuron, and Yahoo DSP. Provides strategic recommendations to improve campaign performance, applies brand safety measures with Double Verify, prepares reports, and communicates with suppliers. Leads training programs for executives and interns and works closely with diverse teams serving more than 32 clients.

Programmatic Executive at Omnicom Media Group MENA

April 30, 2024 - July 9, 2025

Designed and activated campaigns on platforms such as DV360, Google Ads, Teads, Amazon, and Yahoo DSP. Made strategic recommendations to meet campaign goals, optimized campaigns, applied brand safety measures including Double Verify, prepared reports for clients, communicated and negotiated with suppliers, and stayed updated on DSP/platform developments. Worked with diverse teams serving over 32 clients.

Human Resource Specialist at Omnicom Media Group

October 31, 2022 - July 9, 2025

Managed all HR operations including NSSF, insurance, employee requests, offer letters, employment contracts, probationary reviews, maintaining employee data, updating labor sheets, and creating employee accounts. Assisted in planning employee engagement activities, supported CSR and social activities for the Dubai office, and delivered employee reports to the Dubai office.