Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Novita Sari, an SEO & ASO specialist with over two years of experience driving measurable growth across search and app ecosystems. My journey has been enriched by managing SEO and ASO in the financial market sector. I enjoy optimizing visibility, performance, and conversions for both websites and apps, while collaborating closely with marketing, IT, and content teams to deliver sustainable results. I’m now deepening my expertise by exploring crypto and blockchain space, expanding my understanding of how digital ecosystems evolve in the modern financial industry. My goal is to build an online ecosystem where visitors quickly find what they’re looking for and keep coming back for more.…Hi there! I’m Novita Sari, an SEO & ASO specialist with over two years of experience driving measurable growth across search and app ecosystems. My journey has been enriched by managing SEO and ASO in the financial market sector. I enjoy optimizing visibility, performance, and conversions for both websites and apps, while collaborating closely with marketing, IT, and content teams to deliver sustainable results. I’m now deepening my expertise by exploring crypto and blockchain space, expanding my understanding of how digital ecosystems evolve in the modern financial industry. My goal is to build an online ecosystem where visitors quickly find what they’re looking for and keep coming back for more.

Novita Sari

SEO Expert, App Store Optimization Specialist, Digital Marketer, +4





Hi there! I’m Novita Sari, an SEO & ASO specialist with over two years of experience driving measurable growth across search and app ecosystems. My journey has been enriched by managing SEO and ASO in the financial market sector. I enjoy optimizing visibility, performance, and conversions for both websites and apps, while collaborating closely with marketing, IT, and content teams to deliver sustainable results. I’m now deepening my expertise by exploring crypto and blockchain space, expanding my understanding of how digital ecosystems evolve in the modern financial industry. My goal is to build an online ecosystem where visitors quickly find what they’re looking for and keep coming back for more.…Hi there! I’m Novita Sari, an SEO & ASO specialist with over two years of experience driving measurable growth across search and app ecosystems. My journey has been enriched by managing SEO and ASO in the financial market sector. I enjoy optimizing visibility, performance, and conversions for both websites and apps, while collaborating closely with marketing, IT, and content teams to deliver sustainable results. I’m now deepening my expertise by exploring crypto and blockchain space, expanding my understanding of how digital ecosystems evolve in the modern financial industry. My goal is to build an online ecosystem where visitors quickly find what they’re looking for and keep coming back for more.

Available to hire

Hi there! I’m Novita Sari, an SEO & ASO specialist with over two years of experience driving measurable growth across search and app ecosystems. My journey has been enriched by managing SEO and ASO in the financial market sector. I enjoy optimizing visibility, performance, and conversions for both websites and apps, while collaborating closely with marketing, IT, and content teams to deliver sustainable results.

I’m now deepening my expertise by exploring crypto and blockchain space, expanding my understanding of how digital ecosystems evolve in the modern financial industry. My goal is to build an online ecosystem where visitors quickly find what they’re looking for and keep coming back for more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

SEO & ASO Specialist at PT. KVB Futures Indonesia

March 1, 2025 - Present

Built organic visibility for a new website in the financial trading broker industry; drove traffic growth across multiple quarters; secured collaboration opportunities and elevated brand exposure; optimized metadata, UI/UX touches for SEO, and reported performance to leadership.

SEO Specialist at ChatNews.id (PT. Ice Messenger Indonesia)

June 1, 2023 - June 1, 2024

Managed on-page, off-page, and technical SEO for news sites; increased organic traffic and visibility; conducted keyword research, competitor analysis, and content planning; produced monthly performance reports for clients.

Performance Ads Specialist at Sumber Bintang Perkasa

June 1, 2024 - October 1, 2024

Led performance advertising campaigns; improved ROAS by 10.41% in one month; created content briefs, media plans, and daily monitoring; collaborated with brand, e-commerce, and design teams; produced weekly and monthly performance reports.

SEO On-Page / Off-Page Specialist at Dibila bs.id Agency

September 1, 2024 - February 1, 2025

Handled SEO on-page activities for university and client sites; conducted keyword research, created content briefs for writers; performed on-page and off-page optimization; coordinated with IT and design teams for SEO implementation.

SEO Content Strategist / Off-Page Editor at Turn Backlink (Freelance)

September 1, 2024 - February 1, 2025

Developed SEO content strategy and off-page tactics; performed on-page optimization; generated monthly client reports; collaborated with editors and designers to ensure SEO-friendly content creation.

SEO & ASO Specialist at KVB Futures Indonesia

March 1, 2025 - Present

Build and execute ASO/SEO strategies to improve app visibility and conversion, optimize titles, descriptions, and metadata, and monitor performance using Google Analytics 4 and Google Play Console. Collaborate with marketing, IT, and content teams to ensure smooth implementation and deliver weekly/monthly performance reports.

SEO Specialist at ChatNews.id

March 1, 2025 - Present

Full-time SEO role focusing on on-page/off-page optimization, keyword research, competitive analysis, and performance tracking. Coordinate with content and development teams to enhance organic visibility and drive sustainable traffic.