Novita Sari
Hi there! I’m Novita Sari, an SEO & ASO specialist with over two years of experience driving measurable growth across search and app ecosystems.
About
Hi there! I’m Novita Sari, an SEO & ASO specialist with over two years of experience driving measurable growth across search and app ecosystems. My journey has been enriched by managing SEO and ASO in the financial market sector. I enjoy optimizing visibility, performance, and conversions for both websites and apps, while collaborating closely with marketing, IT, and content teams to deliver sustainable results.
I’m now deepening my expertise by exploring crypto and blockchain space, expanding my understanding of how digital ecosystems evolve in the modern financial industry. My goal is to build an online ecosystem where visitors quickly find what they’re looking for and keep coming back for more.
- 3 years' experience
- Joined January 2026
Skills· 11
Languages
- IndonesianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Financial Services
- Software & Internet
- Education
- Professional Services
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Work experience· 7 roles
Full-time SEO role focusing on on-page/off-page optimization, keyword research, competitive analysis, and performance tracking. Coordinate with content and development teams to enhance organic visibility and drive sustainable traffic.
Build and execute ASO/SEO strategies to improve app visibility and conversion, optimize titles, descriptions, and metadata, and monitor performance using Google Analytics 4 and Google Play Console. Collaborate with marketing, IT, and content teams to ensure smooth implementation and deliver weekly/monthly performance reports.
Built organic visibility for a new website in the financial trading broker industry; drove traffic growth across multiple quarters; secured collaboration opportunities and elevated brand exposure; optimized metadata, UI/UX touches for SEO, and reported performance to leadership.
Education· 5
Certifications and awards· 11
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