Freelance Designer at NP Studio

Independent design practice partnering with brands to develop identities, websites, and design systems built for longevity. Lead creative direction across brand and product shoots, conduct strategic audits to shape growth-focused execution plans, and manage a network of freelancers to deliver cohesive campaign and launch assets. All work adheres to accessibility standards and is designed to scale.

Digital Designer at AZURE Publishing

Developed and managed content communication channels — including email marketing and website — to support magazine launches, partner advertising, and editorial blog content. Led production and marketing for Human/Nature, Canada's largest climate-conscious architecture conference. Redesigned the Shopify storefront with elevated UI/UX, and optimized merchandising, increasing average order value by 32%.

Designer at ARQ Design Studio

Designed tailored brand identities and Shopify websites across 20+ clients, directing developer teams through Figma prototypes and detailed documentation. Implemented UX improvements and A/B testing across web and email marketing channels, delivering 100%+ conversion rate increases and an average of 18% month-over-month revenue growth for clients. Established creative direction and production guidelines for internal and client-facing teams across web and social media platforms.

Creative Marketing Strategist at Feast Interactive

Produced award-winning integrated campaigns for federal government clients including the CRA, Finance Canada, and the Department of National Defence. Developed multichannel assets and content calendars while monitoring analytics to continuously optimize social engagement and reach.