Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Nadia Rayward, a product designer and founder who loves turning complex problems into intuitive, visually engaging experiences. With a focus on web design, UX/UI, and design systems, I help brands strengthen their online presence through user-centered design and practical implementation. I thrive collaborating with cross-functional teams to deliver polished, accessible solutions that boost engagement and growth. Currently leading Sugarbeet Studios in Houston, I enjoy partnering with clients across industries to craft visually compelling and highly usable websites. My approach blends research, prototyping, and hands-on development to bring ideas from concept to launch while keeping the user at the center of every decision.…I’m Nadia Rayward, a product designer and founder who loves turning complex problems into intuitive, visually engaging experiences. With a focus on web design, UX/UI, and design systems, I help brands strengthen their online presence through user-centered design and practical implementation. I thrive collaborating with cross-functional teams to deliver polished, accessible solutions that boost engagement and growth. Currently leading Sugarbeet Studios in Houston, I enjoy partnering with clients across industries to craft visually compelling and highly usable websites. My approach blends research, prototyping, and hands-on development to bring ideas from concept to launch while keeping the user at the center of every decision.

Nadia Rayward

Product Designer, Web Designer, UX Designer, +2





I’m Nadia Rayward, a product designer and founder who loves turning complex problems into intuitive, visually engaging experiences. With a focus on web design, UX/UI, and design systems, I help brands strengthen their online presence through user-centered design and practical implementation. I thrive collaborating with cross-functional teams to deliver polished, accessible solutions that boost engagement and growth. Currently leading Sugarbeet Studios in Houston, I enjoy partnering with clients across industries to craft visually compelling and highly usable websites. My approach blends research, prototyping, and hands-on development to bring ideas from concept to launch while keeping the user at the center of every decision.…I’m Nadia Rayward, a product designer and founder who loves turning complex problems into intuitive, visually engaging experiences. With a focus on web design, UX/UI, and design systems, I help brands strengthen their online presence through user-centered design and practical implementation. I thrive collaborating with cross-functional teams to deliver polished, accessible solutions that boost engagement and growth. Currently leading Sugarbeet Studios in Houston, I enjoy partnering with clients across industries to craft visually compelling and highly usable websites. My approach blends research, prototyping, and hands-on development to bring ideas from concept to launch while keeping the user at the center of every decision.

Available to hire

I’m Nadia Rayward, a product designer and founder who loves turning complex problems into intuitive, visually engaging experiences. With a focus on web design, UX/UI, and design systems, I help brands strengthen their online presence through user-centered design and practical implementation. I thrive collaborating with cross-functional teams to deliver polished, accessible solutions that boost engagement and growth.

Currently leading Sugarbeet Studios in Houston, I enjoy partnering with clients across industries to craft visually compelling and highly usable websites. My approach blends research, prototyping, and hands-on development to bring ideas from concept to launch while keeping the user at the center of every decision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Founder, Product & Web Design Specialist at Sugarbeet Studios

September 1, 2024 - Present

Founded Sugarbeet Studios to specialize in web design and UX/UI services. Led end-to-end web design—from concept and wireframing to prototyping and final implementation—delivering visually appealing, responsive sites tailored to client needs and optimized for user engagement.

Senior Product Designer at BILL

February 1, 2024 - October 17, 2025

Drove innovative financial automation solutions by designing user-centered experiences that simplified complex workflows for businesses. Collaborated with Product and Engineering to translate objectives into high-impact design initiatives, developed scalable design systems, implemented accessibility best practices, and created intuitive interfaces to support BILL’s FinTech growth.

Senior Product Designer at American Express

June 1, 2022 - October 17, 2025

Led the design of global inbound marketing platforms for consumer, corporate, and small business segments. Independently supported four scrum teams and managed end-to-end design from research to prototyping. Used data-driven design strategies to enhance engagement and conversion across digital touchpoints, improving platform performance and user satisfaction.

Product Designer | UX/UI & Web Design Specialist at Freelance

January 1, 2019 - October 17, 2025

Independent product designer delivering solutions for multiple tech startups and clients. Collaborated with Vijilan, Remedly, LeadGenius, and EverString, producing UX/UI redesigns, design language systems, wireframes, prototypes, and branding for web and mobile applications. Also designed and developed Squarespace websites and conducted user research to drive product innovation.