I’m Hayati, a hands-on content and marketing professional with about 8 years of experience developing brand campaigns and managing digital content end-to-end. I’m a creative in the truest sense—I plan content, lead creative direction, and produce engaging visuals across photography, videography, and video editing to help brands connect with their audiences. I’ve worked across social media strategy, influencer marketing, community management, and brand management, supporting campaigns for well-known names and driving measurable growth through creative execution. From leading design teams and partnering with internal and external stakeholders to managing events and booths, I bring a visual storytelling mindset to every campaign—from concept to production and rollout.

I’m Hayati, a hands-on content and marketing professional with about 8 years of experience developing brand campaigns and managing digital content end-to-end. I’m a creative in the truest sense—I plan content, lead creative direction, and produce engaging visuals across photography, videography, and video editing to help brands connect with their audiences. I’ve worked across social media strategy, influencer marketing, community management, and brand management, supporting campaigns for well-known names and driving measurable growth through creative execution. From leading design teams and partnering with internal and external stakeholders to managing events and booths, I bring a visual storytelling mindset to every campaign—from concept to production and rollout.

Available to hire

I’m Hayati, a hands-on content and marketing professional with about 8 years of experience developing brand campaigns and managing digital content end-to-end. I’m a creative in the truest sense—I plan content, lead creative direction, and produce engaging visuals across photography, videography, and video editing to help brands connect with their audiences.

I’ve worked across social media strategy, influencer marketing, community management, and brand management, supporting campaigns for well-known names and driving measurable growth through creative execution. From leading design teams and partnering with internal and external stakeholders to managing events and booths, I bring a visual storytelling mindset to every campaign—from concept to production and rollout.

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Work Experience

Content & Marketing Manager at BELLS INSTITUTE OF HIGHER LEARNING
January 1, 2026 - Present
Leads content and marketing strategy and execution, strengthening tech branding and overseeing centre and event booth campaigns. Manages content creation and creative initiatives while coordinating in-house, remote, and external teams to deliver engaging digital and offline marketing materials.
Assistant Content Manager
October 1, 2022 - January 31, 2026
Strengthened tech branding and led centre and event booth campaigns. Led content, branding, and creative initiatives while coordinating both in-house and remote/external teams to deliver campaign assets.
Assistant Content Manager at 21 STORIES
December 1, 2021 - June 30, 2022
Managed art direction, photography, videography, and content strategy across campaigns. Helped strengthen baking brand identity and contributed to a 20% increase in sales through creative direction; also led content, influencer, and creative campaigns including a 50+ influencer activation that contributed to 5% growth in sign-ups and follower growth from 9K to 14K.
Senior Social Media Executive
December 1, 2019 - December 31, 2021
Led a design team with responsibility for art direction, campaign strategy, and client management. Drove content and creative planning to support brand goals across social channels.
Social Media Executive
August 1, 2018 - December 31, 2019
Managed social and influencer campaigns for brands including L'Oréal Paris. Supported content direction and contributed to packaging and motion graphics while handling day-to-day social publishing and community engagement.

Education

Diploma in Interaction Design at Nanyang Polytechnic
January 1, 2015 - December 31, 2018
GCE 'O' Level (Candidate) at Marsiling Secondary School
January 1, 2011 - December 31, 2014
Diploma in Interaction Design at Nanyang Polytechnic
January 1, 2015 - December 31, 2018
GCE ‘O’ Level at Marsiling Secondary School
January 1, 2011 - December 31, 2014
Diploma in Interaction Design at Nanyang Polytechnic
January 1, 2015 - December 31, 2018
GCE ‘O’ Level Candidate at Marsiling Secondary School
January 1, 2011 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Retail, Consumer Goods, Professional Services