Nick Seneker

Led end-to-end product design for web and mobile experiences. Collaborated with product managers, engineers, designers, and senior leadership to create solutions aligned with business goals and customer needs. Translated complex workflows into intuitive designs, integrated continuous research, established design standards, and created user flows, wireframes, and high-fidelity prototypes.

Spearheaded a redesign of the HealthPro Canada member portal using user-centred design, iterative prototyping, storyboarding, and wireframing. Led usability testing, analyzed feedback, managed internal and external stakeholder relationships, coached a direct report, and created reusable UI elements and patterns to improve design efficiency.

Provided strategic UX direction and vision for the public website domain. Guided team members in improving their design capabilities, created concepts, user flows, wireframes, prototypes, and journey maps, and collaborated with cross-functional teams to turn research findings into user-centred solutions. Helped reduce user drop-off rates by 10%.