Available to hire
Nicoletta Stefanidou is a Creative Director and Designer with an international background in brand building, storytelling, and integrated creative campaigns across luxury, beauty, travel, education, and lifestyle. She combines strategic thinking with hands-on creative execution, leading multidisciplinary teams from concept to production across brand identity, film, social media, digital, and AI-enabled creative experiences.
Having held senior creative leadership roles across Europe and Asia, Nicoletta has worked with brands including Shiseido, Cartier, Unilever, Nike, Marriott, EF Education First, and leading destination marketing organisations. Her work brings together design, culture, and storytelling to create distinctive brand experiences that are both commercially effective and emotionally resonant.
Passionate about the future of creativity, she explores the intersection of design, technology, and AI to help brands build meaningful identities, immersive experiences, and future-ready creative ecosystems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
French
Advanced
Work Experience
Regional Executive Creative Director at Ogilvy, Dubai
April 1, 2022 - April 1, 2023Led regional creative across Dubai and Beirut for Unilever, Mondelez, Coca-Cola and IKEA. Managed offshore and local teams and conceived Dove “Welcome to Womanhood,” a social-led platform.
Regional Executive Creative Director, MENA at Ogilvy
April 1, 2022 - April 1, 2023Led regional creative output across Dubai and Beirut, managing cross-functional teams across 6 markets. Led 45+ staff across 5 markets. Launched Dove MENA’s 'Welcome to Womanhood' with over 30M impressions; partnered with Unilever, Coca-Cola, Ikea, Mondelez to drive award-winning, data-driven work. Supported multi-million-dollar pitches.
Chief Creative Officer at Tinker Tailor, Zurich & Hong Kong
October 1, 2019 - PresentLead creative and content systems for global brands (including Shiseido, Cartier, Schneider Electric, Marriott), alongside brand/campaign work for Nike China, adidas and Asics. Build frameworks, guidelines and toolkits to scale brand presence across social, digital and campaign, governing always-on and market-specific output while keeping cultural relevance and quality.
Executive Creative Director at Tinker Tailor GmbH / Ltd
October 1, 2019 - PresentFounded and led a boutique creative consultancy servicing luxury, CPG, and hospitality brands. Directed integrated brand transformations for Starbucks, Cartier, Shiseido, Schneider Electric, and Marriott. Oversaw media executions across film, digital, experiential, and retail; increased brand engagement region-wide. Built and mentored a 15+ person team across Europe and Asia. Led APAC and MENA pitches contributing to revenue growth.
Executive Creative Director at Isobar Dentsu Network, Hong Kong
April 1, 2016 - September 30, 2019Steered digital-first creative for FWD, Prudential, Estée Lauder, Shiseido, Disneyland and Huawei. Delivered award-winning social and content work and platform-native, data-driven solutions across APAC.
Executive Creative Director at Isobar, Dentsu Network
April 1, 2016 - September 1, 2019Developed digital-first campaigns for Moet Hennessy, Shiseido, Huawei, Estée Lauder, Disneyland. Delivered platform-native content across Meta, YouTube, and mobile-first ecosystems. Drove creative work recognized by Spikes Asia and Digital Media Awards. Grew creative team and was instrumental in securing global brand pitch wins.
Group Creative Director at Publicis, Hong Kong
October 1, 2014 - March 31, 2016Directed integrated campaigns for AXA, Clinique, Cartier, Cadillac and UBS, increasing brand visibility and engagement.
Group Creative Director at Publicis
October 1, 2014 - March 1, 2016Oversaw creative for Clinique, AXA, Cadillac, UBS, and Cartier. Championed storytelling with high craft, elevating agency reputation and contributing to new client acquisition. Expanded team capabilities and contributed to winning major global brand accounts.
Digital Creative Director at OgilvyOne, Hong Kong
September 1, 2012 - September 30, 2014Led integrated, social-first digital campaigns for Mondelez, American Express, Mercedes-Benz and BlackRock.
Digital Creative Director at OgilvyOne
September 1, 2012 - September 1, 2014Led award-winning digital work for Mercedes-Benz, American Express, Mondelez, and BlackRock. Focused on performance-driven content and experience-led storytelling.
Senior Design Director at Imagination, Hong Kong
March 1, 2008 - August 31, 2012Created digital and experiential brand experiences for Ford, Christie’s and Samsung.
Senior Design Director at Imagination
March 1, 2008 - August 1, 2012Delivered immersive brand experiences and global product launches for Ford, Samsung, and Christie’s.
Design Director at The Brand Union, London / HK / Singapore
June 1, 2002 - January 31, 2008Handled global brand rollouts for Motorola and Bank Mandiri, maintaining consistent identity across markets.
Design Director at The Brand Union
June 1, 2002 - March 1, 2008Managed brand systems and rollout for Motorola and Bank Mandiri across 20+ global markets.
Senior Designer at Blacksun
March 1, 2000 - May 1, 2002Senior Designer.
Midweight Designer at Bell Design
March 1, 1997 - November 1, 1999Midweight Designer.
Apprentice / Junior Designer at Design Studio Deskom
August 1, 1995 - February 1, 1997Apprentice / Junior Designer.
Designer at BlackSun & Bell Design, London · DESKOM, Düsseldorf
January 1, 1995 - January 31, 2002Worked on corporate branding, annual reports and brand storytelling; completed dual vocational design training in Germany.
Education
Diploma in Design at Albrecht-Dürer School of Design & Communication
January 11, 2030 - December 4, 2025University Entrance Qualification at Albrecht-Dürer College of Art and Design, Düsseldorf
January 11, 2030 - December 4, 2025Diploma in Design at Albrecht-Dürer School of Design & Communication
January 11, 2030 - January 29, 2026University Entrance Qualification at Albrecht-Dürer College of Art and Design, Düsseldorf
January 11, 2030 - January 29, 2026Professional Cert. (UX/UI) at Xccelerate, Hong Kong
January 1, 2020 - July 9, 2026Diploma at The Mindscapes
January 1, 2020 - July 9, 2026Graphic Design (Higher Education Entrance Qualification) at Albrecht-Dürer School of Design & Communication / Albrecht-Dürer College of Art & Design
January 1, 2020 - July 9, 2026Qualifications
UX/UI Professional Certification
January 11, 2030 - December 4, 2025NLDP & MBTI New Leadership Development – Ogilvy
January 11, 2030 - December 4, 2025Applied Behavioural Science – Ogilvy
January 11, 2030 - December 4, 2025Route 500 Career Acceleration Program – Dentsu
January 11, 2030 - December 4, 2025Mastering Digital Storytelling – The Mindscapes
January 11, 2030 - December 4, 2025Decoding Innovative Creative Thinking – The Mindscapes
January 11, 2030 - December 4, 2025NLDP & MBTI New Leadership Development
January 11, 2030 - January 29, 2026Applied Behavioural Science
January 11, 2030 - January 29, 2026Route 500 Career Acceleration Program
January 11, 2030 - January 29, 2026Mastering Digital Storytelling
January 11, 2030 - January 29, 2026Decoding Innovative Creative Thinking
January 11, 2030 - January 29, 2026UX/UI Professional Cert. (Xccelerate)
January 1, 2020 - July 9, 2026New Leadership Development (NLDP/MBTI) (Ogilvy)
January 1, 2020 - July 9, 2026Ogily Applied Behavioural Science (Ogilvy)
January 1, 2020 - July 9, 2026Ogilvy Route 500 (career acceleration)
January 1, 2020 - July 9, 2026Dentsu Mastering Digital Storytelling (The Mindscapes)
January 1, 2020 - July 9, 2026The Mindscapes Diploma
January 1, 2020 - July 9, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Consumer Goods, Financial Services, Energy & Utilities
Creating a new visual and packaging language for
Shiseido’s innovative beauty-from-within brand,
balancing clinical clarity with sensorial luxury.
Launching Starbucks’ first large-scale OOH campaign in
the GCC, bringing global brand codes into an Arabic
context with bold, iconic placement.
Campaign
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