Nur Hairienna

Managed social media marketing for CC:Roasters and Reborn Coffee, including content planning, copywriting, campaign execution and paid advertising. Planned daily Instagram and Facebook Stories, developed promotional and festive campaigns, managed Meta Ads targeting and budgets, briefed creative teams, coordinated with outlet teams and vendors, and supported website and marketing material updates. Created a coffee education carousel that generated 48.9K views, 408 shares, 437 saves and 4.15% follower growth. Initiated a Malaysia Food & Travel collaboration that generated 56.3K views, 950 shares and approximately 80 new followers.

Led influencer outreach and negotiations for campaigns targeting the US market. Managed influencer deliverables, tracked content performance and engagement, coordinated international product shipments, researched social media trends and provided content direction to improve campaign relevance and reach.

Planned, created and scheduled content across Facebook, Instagram and TikTok. Executed paid advertising campaigns for hotel promotions and seasonal offers, designed social media visuals and short-form promotional videos, managed community engagement, collaborated with influencers, prepared monthly performance reports and supported on-site content production. Promoted from Management Trainee to Junior Marketing Executive within six months.