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I'm Natalie Williams, a branding strategist and digital marketer who helps businesses clarify their brand, articulate a clear marketing plan, and accelerate growth with thoughtful, data-informed strategies. I craft branding and marketing plans that are practical, scalable, and customer-focused. I’m currently exploring AI-centered approaches to enhance efficiency, personalize experiences, and drive measurable results for brands.…I'm Natalie Williams, a branding strategist and digital marketer who helps businesses clarify their brand, articulate a clear marketing plan, and accelerate growth with thoughtful, data-informed strategies. I craft branding and marketing plans that are practical, scalable, and customer-focused. I’m currently exploring AI-centered approaches to enhance efficiency, personalize experiences, and drive measurable results for brands.

Natalie Williams

Brand Strategist, Marketing Strategist, Digital Marketer, +1

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I'm Natalie Williams, a branding strategist and digital marketer who helps businesses clarify their brand, articulate a clear marketing plan, and accelerate growth with thoughtful, data-informed strategies. I craft branding and marketing plans that are practical, scalable, and customer-focused. I’m currently exploring AI-centered approaches to enhance efficiency, personalize experiences, and drive measurable results for brands.…I'm Natalie Williams, a branding strategist and digital marketer who helps businesses clarify their brand, articulate a clear marketing plan, and accelerate growth with thoughtful, data-informed strategies. I craft branding and marketing plans that are practical, scalable, and customer-focused. I’m currently exploring AI-centered approaches to enhance efficiency, personalize experiences, and drive measurable results for brands.

Available to hire

I’m Natalie Williams, a branding strategist and digital marketer who helps businesses clarify their brand, articulate a clear marketing plan, and accelerate growth with thoughtful, data-informed strategies. I craft branding and marketing plans that are practical, scalable, and customer-focused. I’m currently exploring AI-centered approaches to enhance efficiency, personalize experiences, and drive measurable results for brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Korean

Beginner

Work Experience

Founder at Lamp and Path Studio

July 1, 2025 - Present

Established a startup consultancy focused on branding, marketing clarity, and foundational business support including licensing and trademark guidance. Developed and executed customized branding packages and strategy sessions for two active clients, increasing brand visibility and customer engagement.

Patient Care Coordinator at Twelve Leaves Clinic LLC

June 1, 2025 - October 22, 2025

Managed patient care coordination, scheduling, billing, and medical supply inventory. Created marketing and social media posts during downtime, sparking an interest in digital marketing and leading to a 20% increase in online engagement.

Front Desk Patient Access at Jefferson Hospital Physical Therapy Rehab

November 1, 2022 - October 22, 2025

Managed patient scheduling and check-ins; verified patient eligibility and reviewed chart documents; ensured certifications and recertifications were up to date for each patient's plan of care; demonstrated a high level of attention to detail.

Patient Accounts Representative at Meritus Home Health, Hagerstown

October 1, 2019 - October 22, 2025

Submitted and reviewed home health claims for Medicare and Medicare Advantage Plans using Epic and McKesson EMR. Followed up on CGS claims; generated and submitted multiple reports (variance, write-offs, overpayments, etc.). Maintained logs dedicated to various financial factors and assisted the Department Manager with special projects.

Billing Coordinator at Elite Health Services, Sugar Land, Texas

January 1, 2015 - October 22, 2025

Managed high-volume billing operations for commercial insurance, workers’ compensation, personal injury, and various legal cases; maintained and organized medical records; reconciled claims and handled the appeals process with precision; oversaw general office clerical duties; generated and submitted detailed data reports and maintained logs for financial transactions and claims activity.