Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a brand marketer with 2+ years of experience building integrated brand experiences across content, community, and live activations. I scaled social presence by 63%, launched a brand events program (1,000+ external attendees, 50% uplift in branded mentions), redesigned careers pages, and won an internal AI hackathon by prototyping a social listening platform. I bring creative instinct, structured experimentation, and operational rigor to brand and marketing problems at scale, driving 100% adoption of refreshed brand guidelines across India and US teams while collaborating across content, community, and live activation initiatives.…I'm a brand marketer with 2+ years of experience building integrated brand experiences across content, community, and live activations. I scaled social presence by 63%, launched a brand events program (1,000+ external attendees, 50% uplift in branded mentions), redesigned careers pages, and won an internal AI hackathon by prototyping a social listening platform. I bring creative instinct, structured experimentation, and operational rigor to brand and marketing problems at scale, driving 100% adoption of refreshed brand guidelines across India and US teams while collaborating across content, community, and live activation initiatives.

Nyashi Srivastava

Brand Strategist, Marketing Strategist, Social Media Manager, +2





I'm a brand marketer with 2+ years of experience building integrated brand experiences across content, community, and live activations. I scaled social presence by 63%, launched a brand events program (1,000+ external attendees, 50% uplift in branded mentions), redesigned careers pages, and won an internal AI hackathon by prototyping a social listening platform. I bring creative instinct, structured experimentation, and operational rigor to brand and marketing problems at scale, driving 100% adoption of refreshed brand guidelines across India and US teams while collaborating across content, community, and live activation initiatives.…I'm a brand marketer with 2+ years of experience building integrated brand experiences across content, community, and live activations. I scaled social presence by 63%, launched a brand events program (1,000+ external attendees, 50% uplift in branded mentions), redesigned careers pages, and won an internal AI hackathon by prototyping a social listening platform. I bring creative instinct, structured experimentation, and operational rigor to brand and marketing problems at scale, driving 100% adoption of refreshed brand guidelines across India and US teams while collaborating across content, community, and live activation initiatives.

Available to hire

I’m a brand marketer with 2+ years of experience building integrated brand experiences across content, community, and live activations. I scaled social presence by 63%, launched a brand events program (1,000+ external attendees, 50% uplift in branded mentions), redesigned careers pages, and won an internal AI hackathon by prototyping a social listening platform.

I bring creative instinct, structured experimentation, and operational rigor to brand and marketing problems at scale, driving 100% adoption of refreshed brand guidelines across India and US teams while collaborating across content, community, and live activation initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand and Employer Marketing Associate at Novaccer

March 1, 2024 - May 31, 2026

Led Social Media, External PR & Reputation under the Social Media umbrella; rebuilt Instagram into a structured feed with 9 recurring formats and 10+ A/B-tested campaigns, driving 63% audience growth, 3x profile visits, 2,000+ avg impressions per post, and 30K dashboard views. Grew branded LinkedIn mentions by 50% in 6 months via hashtag campaigns, ambassador toolkits, and post-prompt kits; redesigned the Life tab based on competitor research, lifting CTR by 40%. Managed end-to-end Careers page redevelopment, including IA benchmarking across 15+ competitor sites, resulting in improved candidate experience and increased talent community registrations. Orchestrated 8 offline brand meetups (1,000+ footprint) end-to-end, achieving a 50% lift in brand LinkedIn mentions; led a zero-budget internal engagement initiative for the Delhi Half Marathon with 50 employees representing Innovaccer. Drove 100% brand guideline adoption across India and US teams within 30 days via a self-serve kit, desig