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I’m Nayla Yehia, an independent Visual Identity Designer with 18+ years of experience creating visual identities, publications and communication systems informed by research, culture and storytelling. My work spans hospitality, culture, publishing, food & beverage, education and nonprofit sectors, with a particular interest in uncovering the stories and context behind a project and translating them into distinctive visual languages. My practice moves between visual identity, editorial design and visual storytelling, from developing cohesive design systems to shaping publications and print experiences. I bring a strong typographic and conceptual approach, along with extensive experience working with imagery, composition and print production. I enjoy projects that begin with rich source material—whether research, history, culture or archival content—and finding thoughtful, unexpected ways to turn that material into a compelling visual narrative. As an independent designer, I’m comfortable taking a project from concept through to final production, collaborating closely with clients and creative teams along the way.…I’m Nayla Yehia, an independent Visual Identity Designer with 18+ years of experience creating visual identities, publications and communication systems informed by research, culture and storytelling. My work spans hospitality, culture, publishing, food & beverage, education and nonprofit sectors, with a particular interest in uncovering the stories and context behind a project and translating them into distinctive visual languages. My practice moves between visual identity, editorial design and visual storytelling, from developing cohesive design systems to shaping publications and print experiences. I bring a strong typographic and conceptual approach, along with extensive experience working with imagery, composition and print production. I enjoy projects that begin with rich source material—whether research, history, culture or archival content—and finding thoughtful, unexpected ways to turn that material into a compelling visual narrative. As an independent designer, I’m comfortable taking a project from concept through to final production, collaborating closely with clients and creative teams along the way.

Nayla Yehia

Designer, Graphic Designer, Brand Designer, +3

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I’m Nayla Yehia, an independent Visual Identity Designer with 18+ years of experience creating visual identities, publications and communication systems informed by research, culture and storytelling. My work spans hospitality, culture, publishing, food & beverage, education and nonprofit sectors, with a particular interest in uncovering the stories and context behind a project and translating them into distinctive visual languages. My practice moves between visual identity, editorial design and visual storytelling, from developing cohesive design systems to shaping publications and print experiences. I bring a strong typographic and conceptual approach, along with extensive experience working with imagery, composition and print production. I enjoy projects that begin with rich source material—whether research, history, culture or archival content—and finding thoughtful, unexpected ways to turn that material into a compelling visual narrative. As an independent designer, I’m comfortable taking a project from concept through to final production, collaborating closely with clients and creative teams along the way.…I’m Nayla Yehia, an independent Visual Identity Designer with 18+ years of experience creating visual identities, publications and communication systems informed by research, culture and storytelling. My work spans hospitality, culture, publishing, food & beverage, education and nonprofit sectors, with a particular interest in uncovering the stories and context behind a project and translating them into distinctive visual languages. My practice moves between visual identity, editorial design and visual storytelling, from developing cohesive design systems to shaping publications and print experiences. I bring a strong typographic and conceptual approach, along with extensive experience working with imagery, composition and print production. I enjoy projects that begin with rich source material—whether research, history, culture or archival content—and finding thoughtful, unexpected ways to turn that material into a compelling visual narrative. As an independent designer, I’m comfortable taking a project from concept through to final production, collaborating closely with clients and creative teams along the way.

Available to hire

I’m Nayla Yehia, an independent Visual Identity Designer with 18+ years of experience creating visual identities, publications and communication systems informed by research, culture and storytelling. My work spans hospitality, culture, publishing, food & beverage, education and nonprofit sectors, with a particular interest in uncovering the stories and context behind a project and translating them into distinctive visual languages.

My practice moves between visual identity, editorial design and visual storytelling, from developing cohesive design systems to shaping publications and print experiences. I bring a strong typographic and conceptual approach, along with extensive experience working with imagery, composition and print production. I enjoy projects that begin with rich source material—whether research, history, culture or archival content—and finding thoughtful, unexpected ways to turn that material into a compelling visual narrative.

As an independent designer, I’m comfortable taking a project from concept through to final production, collaborating closely with clients and creative teams along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Advanced

Work Experience

Design Director at Women Corporate Directors (WCD)

August 1, 2022 - July 1, 2025

Led the organization’s global visual rebrand, developing a scalable identity system supporting more than 56 chapters across six continents. Developed a comprehensive visual identity and brand system aligned with organizational strategy. Designed a cohesive visual language across website, podcast, webinars, newsletters, presentations, and member communications; partnered with executive leadership, external agencies, and copywriters to translate strategic objectives into a consistent member experience; directed rollout across digital platforms and organizational communications.

Senior Graphic Designer at Women in Capital Markets (now VersaFi)

August 1, 2020 - June 1, 2022

Developed visual communications supporting Canada’s leading organization advancing women in finance. Designed campaigns, publications, event branding, and marketing communications across print and digital channels. Collaborated with communications and marketing teams to support strategic initiatives and member engagement.

Senior Designer at Context Creative

July 1, 2019 - March 1, 2020

Designed integrated marketing communications for organizations including Toronto Hydro, Hydro One, Enbridge Gas, and OLG. Developed concepts and creative assets across print, digital, and environmental applications. Produced campaign materials, presentations, web graphics, and email marketing communications.

Design Lead at Idea Couture

January 1, 2019 - July 1, 2019

Translated complex research, foresight, and service design into clear visual communication for executive audiences. Collaborated with multidisciplinary teams of strategists, service designers, and foresight consultants. Designed reports, frameworks, and publications that transformed research into engaging visual narratives for clients including PepsiCo, Pinterest, Petro-Canada, and SE Health.

Senior Graphic Designer at Kira Systems

July 1, 2017 - March 1, 2018

Designed marketing and product communications for a leading legal technology company. Produced digital, print, and motion design assets for campaigns, conferences, and product marketing. Collaborated with product teams on UX/UI initiatives and large-scale event experiences.

Senior Graphic Designer at Kite Creative

June 1, 2010 - December 1, 2011

Collaborated with strategists to develop visual identities and brand communications for hospitality, retail, and cultural clients across West Asia. Conducted cultural and historical research to inform concept development. Designed visual identities, presentations, and communication materials.

Independent Visual Identity Designer

January 1, 2006 - Present

Partner with organizations, entrepreneurs, and agencies to develop visual identities, publications, and communication systems grounded in research, storytelling, and strong design principles. Selected work spans brand identity design, editorial design, information design, publications, websites, and visual communication systems across hospitality, culture, publishing, food & beverage, education, and nonprofit sectors.