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Hi, I’m Nylah Canalita. I’m a UC Riverside senior pursuing a BA in Sociology and Business Marketing, focusing on data-driven social media content and campus program marketing. I love turning brand goals into measurable outcomes and telling authentic stories through platform-native creative. I thrive in cross-functional teams, driving campaigns from concept to performance analysis, and I’m excited to bring my energy to new brand partnerships and student engagement initiatives.…Hi, I’m Nylah Canalita. I’m a UC Riverside senior pursuing a BA in Sociology and Business Marketing, focusing on data-driven social media content and campus program marketing. I love turning brand goals into measurable outcomes and telling authentic stories through platform-native creative. I thrive in cross-functional teams, driving campaigns from concept to performance analysis, and I’m excited to bring my energy to new brand partnerships and student engagement initiatives.

Nylah Canalita

Content Creator, Social Media Manager, Brand Strategist, +3

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Hi, I’m Nylah Canalita. I’m a UC Riverside senior pursuing a BA in Sociology and Business Marketing, focusing on data-driven social media content and campus program marketing. I love turning brand goals into measurable outcomes and telling authentic stories through platform-native creative. I thrive in cross-functional teams, driving campaigns from concept to performance analysis, and I’m excited to bring my energy to new brand partnerships and student engagement initiatives.…Hi, I’m Nylah Canalita. I’m a UC Riverside senior pursuing a BA in Sociology and Business Marketing, focusing on data-driven social media content and campus program marketing. I love turning brand goals into measurable outcomes and telling authentic stories through platform-native creative. I thrive in cross-functional teams, driving campaigns from concept to performance analysis, and I’m excited to bring my energy to new brand partnerships and student engagement initiatives.

Available to hire

Hi, I’m Nylah Canalita. I’m a UC Riverside senior pursuing a BA in Sociology and Business Marketing, focusing on data-driven social media content and campus program marketing. I love turning brand goals into measurable outcomes and telling authentic stories through platform-native creative.

I thrive in cross-functional teams, driving campaigns from concept to performance analysis, and I’m excited to bring my energy to new brand partnerships and student engagement initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UGC Social Media Content Creator at Self-Employed (Freelance)

March 1, 2022 - Present

Generated 3.4M+ organic views across TikTok and Instagram; led end-to-end content strategy for 15+ consumer and lifestyle brands, producing 150+ short-form videos that averaged 50K+ views each through platform-native storytelling and trend-driven creative. Diagnosed underperforming creatives; systematically tested hook structures, video formats, and narrative angles to increase engagement by 65% and conversion rates by 40% across the portfolio. Delivered monthly performance reports and strategic creative recommendations tied directly to brand KPIs; sustained long-term client retention through transparent communication and consistent results.

Campus Marketing Intern at Outside Life Travel

March 1, 2026 - Present

Promoted from ambassador to intern based on top-10 national performance; now leading a team of 20-30 campus ambassadors across Southern California, setting sales targets and driving regional revenue growth. Established weekly team check-ins and progress tracking cadence using Monday.com; created onboarding and training materials to align ambassador sales strategy and ensure consistent brand representation. Produced organic TikTok and Instagram Stories content during on-mountain brand activations; reported performance results directly to leadership to inform ongoing campaign strategy.

Social Media Marketing Intern at Keller Williams OC Luxury Realty

August 1, 2025 - December 1, 2025

Inherited a fragmented social presence across TikTok and Instagram; built a data-driven content cadence with audience segmentation that drove 60% higher engagement and 100% follower growth within a single quarter. Identified inconsistent brand voice across platforms; authored standardized copy guidelines and community management workflows that raised comment response rate by 63% and strengthened brand sentiment. Conducted weekly performance audits across reach, saves, watch time, and CTR; restructured creative formats based on behavioral data to increase average video retention by 48%.

Brand Marketing Intern at HEAT

June 1, 2025 - August 1, 2025

Recognized execution gaps in multi-channel brand partnerships; coordinated creative assets, approvals, and timelines to deliver a 44% lift in social engagement across all platforms. Captured on-site content and led post-event reporting for live brand activations with 200+ attendees; surfaced insights that directly informed future experiential and social strategy.

Brand Ambassador at STARRY (PepsiCo)

August 1, 2025 - December 1, 2025

Independently conceptualized and executed 5+ on-campus brand activations including sampling tables, game day events, cookie decorating, and drink bar pop-ups; managed full-day event setup and execution solo, reaching 20+ students per event. Produced UGC and social content across TikTok, Instagram Reels, and Stories for each activation; generated 150K+ views by blending live event coverage with branded storytelling and platform-native creative formats.

Brand Ambassador at Outside Life Travel

February 1, 2024 - March 1, 2026

Built student-facing community through authentic brand storytelling and relationship-driven outreach; generated $25K+ in revenue and earned Top 10 ranking nationally among 400+ ambassadors for consistency and campaign performance.

President at Alpha Kappa Psi

May 1, 2025 - Present

Led a professional business fraternity chapter; redesigned marketing and event strategy end to end, increasing event attendance by 45% and social media engagement by 70% within one semester. Directed a 13-member executive board through weekly planning cadences and performance tracking; improved operational accountability across all chapter functions. Grew alumni and campus organization partnerships to 40+ active relationships; expanded member visibility and professional development opportunities university-wide.

UGC Social Media Content Creator at Independent Freelance

March 1, 2022 - Present

Generated 3.4M+ organic views across TikTok and Instagram; led end-to-end content strategy for 15+ consumer and lifestyle brands; produced 150+ short-form videos averaging 50K+ views; diagnosed underperforming creatives and ran tests to boost engagement by 65% and conversions by 40%; delivered monthly performance reports linked to brand KPIs and maintained long-term client relationships.

Brand Ambassador at Starry (PepsiCo) Campus Ambassador Program

August 1, 2025 - December 1, 2025

Conceptualized and executed 5+ on-campus activations; managed full-day event setup, producing UGC and social content that generated 150K+ views.

Campus Ambassador at Outside Life Travel

February 1, 2024 - March 1, 2026

Built a student-focused community through authentic brand storytelling; drove $25K+ in revenue and earned Top 10 national ranking among 400+ ambassadors for campaign consistency and performance.

President at Alpha Kappa Psi (Professional Business Fraternity)

May 1, 2025 - Present

Transformed a struggling chapter by redesigning marketing and events strategy; increased event attendance by 45% and social engagement by 70%; led a 13-member executive board and expanded partnerships to 40+ active relationships university-wide.