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Hi, I’m Yuka Hiratani, a Senior Marketing & Data Analyst with 8+ years of experience driving customer acquisition, activation, retention, and revenue insights across B2C and B2B. I excel at turning complex behavioral data into actionable growth strategies, building KPI frameworks, churn models, and measurement systems that inform experimentation and optimization. My background spans marketing analytics, customer journey analysis, and analytics engineering, with hands-on proficiency in Snowflake, SQL, and self-service BI tools like Power BI and Tableau. I enjoy partnering with Marketing, Product, and Finance to translate data into value and guide data-driven decisions. I’ve built scalable data models and dashboards, led data quality and governance initiatives, and supported pricing, revenue forecasting, and campaign optimization across multiple industries. From early-stage volunteering to enterprise analytics, I’ve delivered insights that improved performance and helped teams discover friction points, optimize campaigns, and grow revenue.…Hi, I’m Yuka Hiratani, a Senior Marketing & Data Analyst with 8+ years of experience driving customer acquisition, activation, retention, and revenue insights across B2C and B2B. I excel at turning complex behavioral data into actionable growth strategies, building KPI frameworks, churn models, and measurement systems that inform experimentation and optimization. My background spans marketing analytics, customer journey analysis, and analytics engineering, with hands-on proficiency in Snowflake, SQL, and self-service BI tools like Power BI and Tableau. I enjoy partnering with Marketing, Product, and Finance to translate data into value and guide data-driven decisions. I’ve built scalable data models and dashboards, led data quality and governance initiatives, and supported pricing, revenue forecasting, and campaign optimization across multiple industries. From early-stage volunteering to enterprise analytics, I’ve delivered insights that improved performance and helped teams discover friction points, optimize campaigns, and grow revenue.

Yuka Hiratani

PRO

Data Analyst, Marketing Analyst, Marketing Strategist, +2

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Hi, I’m Yuka Hiratani, a Senior Marketing & Data Analyst with 8+ years of experience driving customer acquisition, activation, retention, and revenue insights across B2C and B2B. I excel at turning complex behavioral data into actionable growth strategies, building KPI frameworks, churn models, and measurement systems that inform experimentation and optimization. My background spans marketing analytics, customer journey analysis, and analytics engineering, with hands-on proficiency in Snowflake, SQL, and self-service BI tools like Power BI and Tableau. I enjoy partnering with Marketing, Product, and Finance to translate data into value and guide data-driven decisions. I’ve built scalable data models and dashboards, led data quality and governance initiatives, and supported pricing, revenue forecasting, and campaign optimization across multiple industries. From early-stage volunteering to enterprise analytics, I’ve delivered insights that improved performance and helped teams discover friction points, optimize campaigns, and grow revenue.…Hi, I’m Yuka Hiratani, a Senior Marketing & Data Analyst with 8+ years of experience driving customer acquisition, activation, retention, and revenue insights across B2C and B2B. I excel at turning complex behavioral data into actionable growth strategies, building KPI frameworks, churn models, and measurement systems that inform experimentation and optimization. My background spans marketing analytics, customer journey analysis, and analytics engineering, with hands-on proficiency in Snowflake, SQL, and self-service BI tools like Power BI and Tableau. I enjoy partnering with Marketing, Product, and Finance to translate data into value and guide data-driven decisions. I’ve built scalable data models and dashboards, led data quality and governance initiatives, and supported pricing, revenue forecasting, and campaign optimization across multiple industries. From early-stage volunteering to enterprise analytics, I’ve delivered insights that improved performance and helped teams discover friction points, optimize campaigns, and grow revenue.

Available to hire

Mississauga, Canada

Hi, I’m Yuka Hiratani, a Senior Marketing & Data Analyst with 8+ years of experience driving customer acquisition, activation, retention, and revenue insights across B2C and B2B. I excel at turning complex behavioral data into actionable growth strategies, building KPI frameworks, churn models, and measurement systems that inform experimentation and optimization. My background spans marketing analytics, customer journey analysis, and analytics engineering, with hands-on proficiency in Snowflake, SQL, and self-service BI tools like Power BI and Tableau. I enjoy partnering with Marketing, Product, and Finance to translate data into value and guide data-driven decisions.

I’ve built scalable data models and dashboards, led data quality and governance initiatives, and supported pricing, revenue forecasting, and campaign optimization across multiple industries. From early-stage volunteering to enterprise analytics, I’ve delivered insights that improved performance and helped teams discover friction points, optimize campaigns, and grow revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Data Analyst at Toronto Community Housing

August 1, 2021 - Present

Built and maintained scalable analytics datasets in Snowflake to support product, finance, and operational reporting. Designed analytics-ready data models (star and snowflake schemas) to improve performance and data reliability. Partnered with business stakeholders to define KPIs, enabling consistent measurement across teams. Developed self-service dashboards in Power BI, reducing ad-hoc reporting requests and improving decision-making speed. Led data quality initiatives and standardized reference data to improve trust in analytics outputs.

Data Analyst at Eddy Solutions

February 1, 2021 - May 31, 2021

Analyzed customer consumption and sales data to identify usage patterns and growth opportunities. Built SQL-based analytics pipelines to automate recurring reports and insights delivery. Delivered pricing and performance insights that supported revenue optimization initiatives. Transformed, cleaned, and modeled raw data using ELT best practices, with hands-on experience in analytics-engineering workflows similar to DBT.

Marketing Data Analyst (Volunteer) at 8 80 Cities

January 1, 2021 - February 28, 2021

Consolidated marketing and campaign data to support category trend analysis and strategy. Produced actionable insights to improve community engagement through Google Ads and Excel-based reporting.

Data Analyst at MediaCom

May 1, 2017 - August 31, 2017

Partnered with digital and media teams to conduct campaign performance analysis. Applied data governance practices to enhance data quality and reduce redundancies.

Business Intelligence Consultant at FAME – Fábrica de Aparelhos e Material Elétrico Ltda.

April 1, 2013 - June 30, 2016

Led sales and customer analytics initiatives, delivering dashboards used by senior leadership for strategic decisions. Conducted pricing, assortment, and market segmentation analysis contributing to 4.26% annual sales growth. Built customer retention and churn-risk models to proactively target at-risk segments.

Business Intelligence Consultant at MarketData

February 1, 2010 - March 31, 2013

Designed and implemented campaign analytics solutions using SQL Server & SSIS. Developed self-service tools that enabled marketing teams to identify customer behavior and purchase trends.

Database Analyst at Citi

June 1, 2007 - February 28, 2010

Led post-campaign performance analysis, improving targeting for campaigns reaching 1M+ customers monthly. Built automated reporting and OLAP cubes to optimize campaign execution and decision-making.

Marketing Data Analyst (Volunteer) at 80 80 Cities

January 1, 2021 - February 1, 2021

Consolidated marketing and campaign performance data across channels; analyzed Google Ads and engagement metrics to identify trends and optimization opportunities; produced insights to improve campaign effectiveness and community engagement.