Available to hire
Self-starter and motivated by technical and analytical work. Give me data and a problem to unpack, and I’ll get on with it—leveraging nearly 20 years across employed and self-employed roles in strategy, technical implementation, website management, and building solutions that meet business goals.
Since 2022, I’ve managed seven-figure Google Ads accounts for US finance and fintech businesses, one of the most scrutinised paid search categories. I’m looking forward to applying that experience to a new challenge.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Senior Digital Marketer at Freelance
January 1, 2022 - January 1, 2026Manage multiple seven-figure Google Ads accounts for a US financial services business in a highly competitive, heavily scrutinised paid search environment. Cover daily campaign management with substantial marketing spend; landing page design and optimisation; structured A/B testing; conversion rate optimisation; and conversion tracking implemented at every funnel step using close-loop daily performance reporting.
Founder & Owner – SEO Agency at Found 2013–2021 (SEO Agency)
January 1, 2013 - January 1, 2021Led and managed a remote team of four, including hiring, training, coaching, and supervising. Owned client expectations, new projects, and adapted SEO strategy and execution to changing landscapes through an agile approach. Delivered technical web design implementations to meet bespoke SEO requirements across multiple geographical markets, primarily using WordPress and Shopify. Responsible for account management and sales, project management, and producing monthly campaign reports while leading projects in a 100% remote working environment.
Website Designer (E-learning Platform) at Bay of Plenty Polytechnic
January 1, 2007 - January 1, 2009Technical e-learning web designer and administrator. Built and implemented e-learning websites using HTML and CSS, administered the Moodle e-learning platform, provided platform upgrade support, and delivered technical tutoring and student technical support. Focused on platform reliability, updates, and end-user support.
SEO Strategist & Website Designer at Nature Shop
January 1, 2007 - January 1, 2013Worked as part of a web team delivering high-performance websites and online marketing, contributing to awards for fastest-growing retailer and fastest-growing exporter. Owned SEO outcomes including Google search rankings, link building, technical implementation, keyword research, and on-page content optimisation. Also handled Google Ads management and reporting, plus website design and HTML/ASP/CSS/JavaScript implementation.
IT, Hardware & Network Technician at Tau ranga (unspecified employer/company)
January 1, 2004 - January 1, 2006Provided end-user technical support, commissioned computers, performed spyware and virus protection and troubleshooting. Installed and serviced offsite hardware and software as required.
Education
Diploma in Computing Systems (IC T Level 5, Diploma) at University of Waikato
January 1, 2004 - January 1, 2009Bachelor in Computing Systems (IC T Level 6, Bachelor) at University of Waikato
January 1, 2004 - January 1, 2009Qualifications
Industry Experience
Financial Services, Professional Services, Software & Internet, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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