I'm Alejandro Muchotrigo, a graphic designer with a focus on brand systems and visual identities. Over the past 10+ years, I've shaped brand systems and integrated visual communications for leading advertising agencies, including more than five years at McCann Lima. I thrive on translating complex ideas into clear visual narratives across digital, print and presentation formats, collaborating with multidisciplinary teams to ensure consistent brand experiences at every touchpoint. I pay close attention to craft, typography and visual hierarchy to deliver clarity, coherence and visual impact.…

Alejandro Muchotrigo

I'm Alejandro Muchotrigo, a graphic designer with a focus on brand systems and visual identities. Over the past 10+ years, I've shaped brand systems and integrated visual communications for leading advertising agencies, including more than five years at McCann Lima. I thrive on translating complex ideas into clear visual narratives across digital, print and presentation formats, collaborating with multidisciplinary teams to ensure consistent brand experiences at every touchpoint. I pay close attention to craft, typography and visual hierarchy to deliver clarity, coherence and visual impact.…

Available to hire

I’m Alejandro Muchotrigo, a graphic designer with a focus on brand systems and visual identities. Over the past 10+ years, I’ve shaped brand systems and integrated visual communications for leading advertising agencies, including more than five years at McCann Lima.

I thrive on translating complex ideas into clear visual narratives across digital, print and presentation formats, collaborating with multidisciplinary teams to ensure consistent brand experiences at every touchpoint. I pay close attention to craft, typography and visual hierarchy to deliver clarity, coherence and visual impact.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Art Director at McCann Lima
October 1, 2019 - June 30, 2025
Led the development of visual concepts and creative systems for local and regional brands, translating strategy into clear, relevant, and well-crafted ideas. Directed art direction across integrated campaigns (ATL, BTL, and digital), mentored designers and copy partners, and ensured high-quality execution and brand coherence. Actively participated in pitches and client presentations and supervised graphic, audiovisual, and digital deliverables.
Art Director at Fuxion Biotech
January 1, 2017 - December 31, 2019
Conceptualized and designed product launch campaigns; created POP materials, OOH advertising, and digital content across the brand portfolio.
Junior Art Director at Independencia
January 1, 2013 - December 31, 2016
Contributed to the visual development of advertising campaigns across platforms; collaborated with copywriters to translate ideas into clear, effective visual solutions; participated in pitches and full creative workflows.
Graphic Designer at Mayo Publicidad
January 1, 2011 - December 31, 2012
Part of the creative team, developing graphic pieces and visual solutions for a variety of clients; contributed to design, production and adaptation across print and digital formats.

Education

Art & Graphic Design at Instituto San Ignacio
January 11, 2030 - January 1, 2007
Art & Graphic Design at Instituto San Ignacio – Lima, Peru
January 11, 2030 - March 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Education, Healthcare, Consumer Goods, Media & Entertainment, Financial Services, Professional Services, Retail
    paper San Fernando – “Recuuuuntra Listos” (2024)

    A mass-consumption campaign designed to connect with Peruvian families. Using a colloquial tone and vibrant visuals, it highlighted the brand’s practicality and taste. As art director, I developed the visual concept and balanced humor with branding.


    paper San Ignacio de Loyola University – “Break Your Limits” (2024)

    Aspirational educational campaign designed to attract young people with a global mindset. The visual concept conveyed personal growth and academic achievement. I directed the look & feel across video, digital, and outdoor graphics, strengthening the university’s presence in a highly competitive educational market.