Alejandro Muchotrigo

Available to hire

I'm Alejandro Muchotrigo, a graphic designer with a focus on brand systems and visual identities.

About

I’m Alejandro Muchotrigo, a graphic designer with a focus on brand systems and visual identities. Over the past 10+ years, I’ve shaped brand systems and integrated visual communications for leading advertising agencies, including more than five years at McCann Lima.

I thrive on translating complex ideas into clear visual narratives across digital, print and presentation formats, collaborating with multidisciplinary teams to ensure consistent brand experiences at every touchpoint. I pay close attention to craft, typography and visual hierarchy to deliver clarity, coherence and visual impact.

  • Joined September 2025

Languages

  • Spanish; CastilianFluent
  • EnglishIntermediate

Industry experience

  • Telecommunications
  • Education
  • Healthcare
  • Consumer Goods
  • Media & Entertainment
  • Financial Services
  • Professional Services
  • Retail

More experts in Valencia, Spain

Projects · 4

A mass-consumption campaign designed to connect with Peruvian families. Using a colloquial tone and vibrant visuals, it highlighted the brand’s practicality and taste. As art director, I developed the visual concept and balanced humor with branding.


San Fernando – “Recuuuuntra Listos” (2024)
  • Graphic Designer

Aspirational educational campaign designed to attract young people with a global mindset. The visual concept conveyed personal growth and academic achievement. I directed the look & feel across video, digital, and outdoor graphics, strengthening the university’s presence in a highly competitive educational market.


San Ignacio de Loyola University – “Break Your Limits” (2024)
  • Art Director
  • Graphic Designer

Work experience· 4 roles

Art Director · McCann LimaOct 2019 – Jun 2025 · 5 yrs 9 mos

Led the development of visual concepts and creative systems for local and regional brands, translating strategy into clear, relevant, and well-crafted ideas. Directed art direction across integrated campaigns (ATL, BTL, and digital), mentored designers and copy partners, and ensured high-quality execution and brand coherence. Actively participated in pitches and client presentations and supervised graphic, audiovisual, and digital deliverables.

Art Director · Fuxion BiotechJan 2017 – Dec 2019 · 3 yrs

Conceptualized and designed product launch campaigns; created POP materials, OOH advertising, and digital content across the brand portfolio.

Junior Art Director · IndependenciaJan 2013 – Dec 2016 · 4 yrs

Contributed to the visual development of advertising campaigns across platforms; collaborated with copywriters to translate ideas into clear, effective visual solutions; participated in pitches and full creative workflows.

Graphic Designer · Mayo PublicidadJan 2011 – Dec 2012 · 2 yrs

Education

Art & Graphic Design · Instituto San Ignacio2030 – 2007
Art & Graphic Design · Instituto San Ignacio – Lima, Peru2030 – 2026

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