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I’m a growth-focused marketing and brand-building professional with experience launching and scaling consumer brands in beauty, health care, and retail. I’ve driven regional distribution partnerships, built multi-channel campaigns, and delivered measurable ROI across e-commerce, social, and offline channels. I excel in creative direction, influencer collaborations, data-driven optimization, and mentoring teams to deliver ambitious marketing goals. I’m passionate about turning insights into actionable strategies and delivering compelling brand experiences.…I’m a growth-focused marketing and brand-building professional with experience launching and scaling consumer brands in beauty, health care, and retail. I’ve driven regional distribution partnerships, built multi-channel campaigns, and delivered measurable ROI across e-commerce, social, and offline channels. I excel in creative direction, influencer collaborations, data-driven optimization, and mentoring teams to deliver ambitious marketing goals. I’m passionate about turning insights into actionable strategies and delivering compelling brand experiences.

Obaida Rehman

Creative Director, Brand Strategist, Marketing Strategist, +2

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I’m a growth-focused marketing and brand-building professional with experience launching and scaling consumer brands in beauty, health care, and retail. I’ve driven regional distribution partnerships, built multi-channel campaigns, and delivered measurable ROI across e-commerce, social, and offline channels. I excel in creative direction, influencer collaborations, data-driven optimization, and mentoring teams to deliver ambitious marketing goals. I’m passionate about turning insights into actionable strategies and delivering compelling brand experiences.…I’m a growth-focused marketing and brand-building professional with experience launching and scaling consumer brands in beauty, health care, and retail. I’ve driven regional distribution partnerships, built multi-channel campaigns, and delivered measurable ROI across e-commerce, social, and offline channels. I excel in creative direction, influencer collaborations, data-driven optimization, and mentoring teams to deliver ambitious marketing goals. I’m passionate about turning insights into actionable strategies and delivering compelling brand experiences.

Available to hire

I’m a growth-focused marketing and brand-building professional with experience launching and scaling consumer brands in beauty, health care, and retail. I’ve driven regional distribution partnerships, built multi-channel campaigns, and delivered measurable ROI across e-commerce, social, and offline channels.

I excel in creative direction, influencer collaborations, data-driven optimization, and mentoring teams to deliver ambitious marketing goals. I’m passionate about turning insights into actionable strategies and delivering compelling brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Beginner

Malay

Beginner

Urdu

Beginner

Hindi

Beginner

Bengali

Beginner

Work Experience

Technical Product Specialist at Concentrix (TikTok)

August 1, 2025 - Present

Owns end-to-end product campaigns and branding for TikTok ads; manages pixel/events & attribution, pricing, budgeting, and troubleshooting; drives ROI and delivery across multi-channel campaigns.

Director of Creative & Communications at Minifa Beauty (M NFC Gad get Beauty Sdn Bhd)

January 1, 2021 - April 1, 2024

Led marketing and creative strategy, developed cross-channel campaigns, built brand identity and digital presence, managed partnerships and events, and drove ROI through integrated marketing efforts.

Office Administrator at YTL Hotels & Properties Sdn. Bhd.

February 1, 2017 - March 1, 2018

Managed front-office operations, vendor coordination, calendar management, and facilities support; supported hotel operations and administrative tasks.

Director at TJQ Southeast Asia Health Care International Sdn. Bhd.

January 1, 2020 - January 1, 2021

Directed operations and business development for the healthcare international division; supported marketing, partnerships, and client relations.