Creative Lead & Campaign Creative Direction, Ruff ’n’ Tumble 2026

Led the creative direction for Ruff ’n’ Tumble’s 2026 Easter, Salah, and Cool Kids campaign shoot, developing the overall concept, visual story, and creative execution.

From the initial idea to the final shoot setup, I created the campaign direction, designed the visual approach, and curated the styling to bring the brand’s playful, youthful, and vibrant identity to life. I translated the campaign message into a cohesive experience through set concepts, styling, creative planning, and on-set direction.