Available to hire
Developer and solutions architect with over 15 years of experience in eCommerce, specializing in Shopify Plus, headless
commerce, and serverless architecture on AWS. Expert in online store optimization, large-scale migrations, robust API
development, ERP system integration, and CI/CD automation. Strong focus on performance, security, scalability, and
conversion. I lead technical teams, driving innovation and measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Lead Developer / Shopify Expert at Balsam Brands
March 1, 2050 - August 6, 2025Led the B2B Technology team, overseeing the development and optimization of a Shopify Plus-based eCommerce platform. Integrated technologies like Gladly for enhanced customer support. Built scalable backend solutions using TypeScript, Node.js, and AWS. Designed and maintained custom GitHub Actions as CI/CD pipeline tools, mentored developers, collaborated across departments to align technical strategies with business objectives, drove innovation, ensured data security compliance, and maintained detailed system documentation.
Full stack - Developer / Shopify Expert at La Mesa
September 1, 2024 - August 6, 2025Created and customized Shopify themes reflecting brand identity and product offerings. Implemented features such as inventory management, vehicle search functionality, and financing options. Enhanced UI using ReactJS, NextJS, CSS, JS, Liquid, and HTML5. Integrated third-party APIs to synchronize data and optimized store templates. Monitored website performance, conducted A/B testing, and provided technical support ensuring smooth online transactions and prompt issue resolution.
Technical Leader / Shopify Expert - Freelance Project at Ferretera-Dial
August 1, 2024 - August 6, 2025Specialized in front-end development with Redux to create dynamic, user-friendly Shopify store interfaces. Improved governance to enhance performance and user experience. Conducted A/B testing on product page layouts, resulting in significant improvements in user retention and sales.
Software Solution Architect - Seasonal at doos estudio
February 1, 2023 - August 6, 2025Designed and developed software solutions tailored to clients' business needs. Analyzed requirements and created technical specifications and architectural diagrams to guide development teams. Ensured scalable, reliable, and maintainable software by conducting code reviews, performance analysis, and mitigating technical risks.
Technical Leader / Shopify Expert - Freelance Project at Bebesit
July 1, 2023 - August 6, 2025Developed custom ReactJS components for Shopify theme index pages to improve performance and reduce site loading times over a 5-month project.
Technical Leader / Shopify Expert - Freelance Project at Vitalia
March 1, 2023 - August 6, 2025Focused on backend integrations to optimize the e-commerce platform, implementing seamless third-party service connections and ensuring infrastructure scalability. Conducted A/B testing using Adobe Target to increase conversion rates and user engagement.
Senior Tech Lead at Koombea
June 1, 2022 - August 6, 2025Collaborated with clients and stakeholders to define project goals and timelines while providing technical mentorship to development teams. Maintained high-quality standards, resolved technical challenges, communicated progress, and fostered a culture of continuous improvement leading to successful project deliveries.
Senior Software Developer – Freelance Project at Moovweb
November 1, 2021 - August 6, 2025Specialized in custom eCommerce development within Shopify. Enhanced UI using VueJS, NextJS, CSS, JS, Liquid, and HTML5. Implemented a custom product builder integrating Custom Fields app in StoreFront. Integrated Google Analytics, Klaviyo, and Destini via webhooks for comprehensive data analysis and marketing automation.
Technical Architect – Freelance Project at LiveArea
August 1, 2021 - August 6, 2025Migrated WooCommerce site to a custom Shopify platform ensuring smooth data transfer and minimal disruptions. Enhanced UI using ReactJS, NextJS, CSS, JS, Liquid, and HTML5. Customized Shopify themes and integrated apps to optimize performance and user experience. Collaborated closely with stakeholders and conducted thorough testing for quality assurance, resulting in improved site performance and increased sales.
Full Stack Developer – Freelance Project at Tech Bridge IT
March 1, 2021 - August 6, 2025Customized email templates and established private API connections with custom subscription-based order apps. Delivered quality UI improvements and optimized user experiences. Demonstrated adaptability and detail orientation in high-paced IT consulting environments.
Full Stack Engineer – Freelance Project at DYLN
December 1, 2020 - August 6, 2025Maintained and optimized custom orders admin system using PHP and MySQL integrated with Shopify webhooks. Delivered seamless user experience and efficient database management. Enhanced UI with ReactJS, VueJS, CSS, JS, Liquid, and HTML5. Managed projects and collaborated with cross-functional teams to meet tight deadlines.
Shopify Expert / Full Stack Developer – Freelance Project at Valija
December 1, 2020 - August 6, 2025Provided Shopify solutions focusing on A/B testing to optimize landing and product pages, enhancing engagement and conversion rates. Integrated new features using Spring Boot to increase platform functionality and stability.
Senior Software Developer at Pet Markt Co.
October 1, 2020 - August 6, 2025Implemented and maintained ERP-Shopify integrations automating pricing, inventory, and promotional updates. Optimized databases and queries for efficient data retrieval. Developed custom Shopify apps managing order flow. Integrated APIs with carrier services and major e-commerce platforms. Experienced in CI/CD practices and GitHub documentation.
Full Stack Web Developer at ScriptaMTY
December 1, 2015 - August 6, 2025Specialized WordPress developer for daily newspaper websites. Developed and maintained custom themes, enhanced UI using CSS, JS, and HTML5, and migrated data from custom CMS to WordPress. Delivered high-quality, user-friendly solutions.
Lead Developer / Shopify Expert at Balsam Brands
March 1, 2050 - August 6, 2025Led the B2B Technology team overseeing development and optimization of the Shopify Plus-based eCommerce platform. Integrated technologies such as Gladly for customer support and built scalable backend solutions using TypeScript, Node.js, and AWS. Designed and maintained custom GitHub Actions for CI/CD pipelines and mentored developers. Collaborated across departments to align technical strategies with business goals, drove innovation, ensured data security compliance, and maintained detailed system documentation.
Full stack - Developer / Shopify Expert at La Mesa
September 1, 2024 - August 6, 2025Created and customized Shopify themes reflecting brand identity and product offerings. Implemented features such as inventory management, vehicle search functionality, and financing options. Enhanced UI with ReactJS, NextJS, CSS, JS, Liquid, and HTML5. Integrated third-party APIs for data synchronization and optimized store templates. Monitored website performance, conducted A/B testing and provided technical support for issue resolution.
Technical Leader / Shopify Expert - Freelance Project at Ferretera-Dial
August 1, 2024 - August 6, 2025Specialized in front-end development using Redux to create dynamic, user-friendly interfaces for Shopify stores. Improved governance to enhance performance and user experience. Conducted A/B testing of product page layouts leading to significant improvements in user retention and sales.
Software Solution Architect - Seasonal at doos estudio
February 1, 2023 - August 6, 2025Designed and developed custom software solutions tailored to clients' business requirements. Analyzed needs and created architectural diagrams guiding development. Ensured scalability, reliability, and maintainability of solutions. Conducted code reviews, performance analyses, and mitigated technical risks impacting delivery and quality.
Technical Leader / Shopify Expert - Freelance Project at Bebesit
July 1, 2023 - August 6, 2025Developed custom ReactJS components for Bebesit's Shopify theme index page to optimize performance without impacting loading speed.
Technical Leader / Shopify Expert - Freelance Project at Vitalia
March 1, 2023 - August 6, 2025Focused on backend integrations to optimize Vitalia’s e-commerce platform. Implemented seamless connectivity to third-party services ensuring scalable infrastructure. Conducted A/B testing using Adobe Target to improve product page performance, conversion rates, and user engagement.
Senior Tech Lead at Koombea
June 1, 2022 - August 6, 2025Collaborated with clients and stakeholders to define project requirements, goals and timelines. Provided technical guidance and mentorship to development teams ensuring best practices and quality standards. Managed client communications and meetings to nurture strong relationships. Oversaw project execution, resolved technical issues, and fostered continuous improvement culture contributing to successful project deliveries.
Senior Software Developer - Freelance Project at Moovweb
November 1, 2021 - August 6, 2025Specialized in custom Shopify eCommerce development. Executed UI enhancements using VueJS, NextJS, CSS, JS, Liquid and HTML5. Implemented a custom product builder via integration of the Custom Fields app. Integrated Google Analytics, Klaviyo, and Destini webhooks for data analysis and marketing automation. Delivered tailored solutions for international clients with strong front-end, back-end programming, and project management skills.
Technical Architect - Freelance Project at LiveArea
August 1, 2021 - August 6, 2025Migrated a WooCommerce site to a custom-built Shopify platform ensuring seamless transition and enhanced functionality. Developed comprehensive data transfer strategies minimizing business disruption. Applied UI enhancements using ReactJS, NextJS, CSS, JS, Liquid and HTML5. Customized Shopify themes and integrated apps to optimize site performance and user experience. Conducted testing and quality assurance to ensure smooth functionality and elimination of issues.
Full Stack Developer - Freelance Project at Tech Bridge IT
March 1, 2021 - August 6, 2025Customized email templates for visually appealing designs and established private API connections with custom subscription-based order apps. Delivered high-quality UI improvements and user experience optimization in fast-paced IT consulting environments. Demonstrated adaptability, eye for detail, and passion for visually stunning and functional web applications.
Full Stack Engineer - Freelance Project at DYLN
December 1, 2020 - August 6, 2025Maintained and optimized a custom orders admin system powered by PHP and MySQL integrated with Shopify webhooks. Delivered seamless user experiences, streamlined processes and efficient database management. Enhanced UI using ReactJS, VueJS, CSS, JS, Liquid and HTML5. Managed projects within tight deadlines collaborating across teams to drive innovative solutions boosting customer satisfaction and business growth.
Shopify Expert / Full Stack Developer - Freelance Project at Valija
December 1, 2020 - August 6, 2025Provided Shopify eCommerce solutions focused on A/B testing to optimize landing and product pages. Used Spring Boot to integrate new features improving platform functionality and stability over a 6-month engagement.
Senior Software Developer at Pet Markt Co.
October 1, 2020 - August 6, 2025Implemented and maintained integrations between ERP systems and Shopify automating pricing, inventory, and promotional updates. Optimized multi-database queries and performance for efficient data retrieval. Developed custom Shopify apps and managed order flows to streamline operations. Integrated APIs with carriers and e-commerce platforms such as MercadoLibre, Amazon, Walmart, and ClaroShop. Applied CI/CD practices and utilized GitHub for development processes. Enhanced UI using ReactJS, VueJS, NodeJS, CSS, JS, Liquid and HTML5.
Full Stack Web Developer at ScriptaMTY
December 1, 2015 - August 6, 2025Specialized WordPress developer for daily newspaper websites. Developed and maintained custom WordPress themes and enhanced UI with CSS, JS and HTML5. Managed seamless migration from custom CMS to WordPress databases delivering high-quality, user-friendly website solutions.
Education
Bachelor at Universidad Autónoma de Nuevo León
August 1, 2011 - December 1, 2013Bachelor at Universidad Tecmilenio
August 1, 2015 - December 1, 2017Bachelor - Ingeniería en Tecnología de Software at Universidad Autónoma de Nuevo León
August 1, 2011 - December 1, 2013Bachelor - Ingenieria En Computacion Administrativa at Universidad Tecmilenio
August 1, 2015 - December 1, 2017Qualifications
Industry Experience
Retail, Software & Internet, Financial Services, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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