Hi, I’m Chinedu Obikwelu, a results-driven digital marketing, communications, and content professional with 8+ years of experience delivering measurable outcomes in real estate, technology, and professional services. I specialize in planning and executing integrated digital campaigns, creating engaging multimedia content, and driving audience growth and qualified leads through multi-channel strategies supported by data-driven reporting in GA4, Looker Studio, and Meta Ads Manager. I’m adept at stakeholder engagement, project management, and communicating complex insights clearly to management, clients, and executive teams. I’m eligible to work in Australia and available for immediate start, open to hybrid and remote arrangements across Australia. I excel at collaborating with cross-functional teams to optimize user journeys, improve conversion rates, and enhance brand impact through compelling content, strategic SEO, and performance marketing. I’m passionate about turning data into actionable decisions that boost ROI and drive sustainable growth.

CHINEDU OBIKWELU

Hi, I’m Chinedu Obikwelu, a results-driven digital marketing, communications, and content professional with 8+ years of experience delivering measurable outcomes in real estate, technology, and professional services. I specialize in planning and executing integrated digital campaigns, creating engaging multimedia content, and driving audience growth and qualified leads through multi-channel strategies supported by data-driven reporting in GA4, Looker Studio, and Meta Ads Manager. I’m adept at stakeholder engagement, project management, and communicating complex insights clearly to management, clients, and executive teams. I’m eligible to work in Australia and available for immediate start, open to hybrid and remote arrangements across Australia. I excel at collaborating with cross-functional teams to optimize user journeys, improve conversion rates, and enhance brand impact through compelling content, strategic SEO, and performance marketing. I’m passionate about turning data into actionable decisions that boost ROI and drive sustainable growth.

Available to hire

Hi, I’m Chinedu Obikwelu, a results-driven digital marketing, communications, and content professional with 8+ years of experience delivering measurable outcomes in real estate, technology, and professional services. I specialize in planning and executing integrated digital campaigns, creating engaging multimedia content, and driving audience growth and qualified leads through multi-channel strategies supported by data-driven reporting in GA4, Looker Studio, and Meta Ads Manager. I’m adept at stakeholder engagement, project management, and communicating complex insights clearly to management, clients, and executive teams. I’m eligible to work in Australia and available for immediate start, open to hybrid and remote arrangements across Australia.

I excel at collaborating with cross-functional teams to optimize user journeys, improve conversion rates, and enhance brand impact through compelling content, strategic SEO, and performance marketing. I’m passionate about turning data into actionable decisions that boost ROI and drive sustainable growth.

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Work Experience

Digital Marketing Officer at Baay Realty & Baay Projects
January 1, 2025 - Present
Responsible for all digital marketing, content creation, social media, and campaign delivery for two active real estate brands. Managed end-to-end digital presence across websites, social media, email marketing, and paid advertising.
Digital Product Manager & Marketing Lead at Citiliving
January 1, 2025 - Present
Led digital product strategy, content delivery, and campaign management for a digital customer acquisition platform; defined and executed the product roadmap, aligned content strategy, UX improvements, and campaign delivery with commercial growth objectives; improved on-site conversions through UX improvements and A/B testing.
Head of ICT & Digital Marketing at Fidelity Bond Group
January 1, 2023 - December 31, 2024
Led all digital marketing, communications, content creation, and ICT functions across the group; grew audience engagement and qualified lead volume; reduced CPC through systematic testing and optimised reporting dashboards; implemented CRM and marketing automation.
ICT Manager & Digital Marketing Lead at Landlord Real Estate
January 1, 2020 - December 31, 2022
Managed all digital marketing operations, content creation, campaign delivery, and web development; delivered 60% uplift in audience engagement and 35% ROI improvement; restructured Google Ads campaigns and created conversion-focused landing pages; built WordPress site with IDX feeds and automated email campaigns.
Product Manager & Digital Marketing Lead at P4PE
January 1, 2018 - January 1, 2020
Designed and delivered digital acquisition campaigns; achieved 75% of annual sales targets in the first six months; grew organic traffic by 50% via SEO; led landing pages and onboarding improvements; aligned digital strategy with revenue goals.
Digital Media Associate at Aibiz Solutions
January 1, 2018 - Present
Increased brand engagement across social media; contributed to website development; supported Google Analytics tracking and transitioned to data-driven campaign decision-making.

Education

MPhil at University of Central Lancashire
January 1, 2011 - January 1, 2016
MSc, Creative Media and Technologies with Software Systems for e-business and the WWW at University of Bradford
January 1, 2008 - January 1, 2009
Diploma, Software Engineering at DPSS
January 1, 2005 - January 1, 2006

Qualifications

HubSpot Digital Marketing Certification
January 11, 2030 - June 22, 2026
HubSpot Social Media Certification
January 11, 2030 - June 22, 2026
HubSpot Content Marketing Certification
January 11, 2030 - June 22, 2026
Meta Blueprint — Facebook & Instagram Ads Certification
January 11, 2030 - June 22, 2026

Industry Experience

Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment, Other