Onur Büyüktezgel

I lead the Website & SEO Teams at commercetools, where I focus on building advanced strategies backed by data, experimentation, and a deep understanding of how people search and what makes them convert to leads. With over 10 years of experience in digital marketing and having a web developer background, I’ve worked across a range of industries and international markets. I’ve led both technical and content teams, built SEO strategies and workflows from the ground up many times, often in complex or fast-moving environments. I’ve seen what works, what doesn’t, and when it’s time to challenge the usual playbook.

I’m driven by curiosity and a belief that good SEO is good AEO, GEO, AIO, etc. I’m especially interested in how experimentation, machine learning, and emerging user behaviors are reshaping the way we approach organic growth. Still learning, still testing, and always aiming to stay one step ahead in a space that never stands still.