Illustrator and founder of a small lifestyle brand built around an original character IP, exhibited in Hong Kong and licensed for a bedding collection with proceeds supporting animal rescue. I run end-to-end communications and content strategy across three platforms and three languages, create product storytelling, and lead outreach campaigns engaging UK animal welfare organisations and creators. I’m comfortable planning behind the scenes as well as talking directly with the public. Previously, I worked across the art world’s engine room as an auction clerk and event operations manager—supporting pop-up retail sites, live auctions, and gallery logistics while growing revenue through data-informed improvements.

Oceana Chui

Illustrator and founder of a small lifestyle brand built around an original character IP, exhibited in Hong Kong and licensed for a bedding collection with proceeds supporting animal rescue. I run end-to-end communications and content strategy across three platforms and three languages, create product storytelling, and lead outreach campaigns engaging UK animal welfare organisations and creators. I’m comfortable planning behind the scenes as well as talking directly with the public. Previously, I worked across the art world’s engine room as an auction clerk and event operations manager—supporting pop-up retail sites, live auctions, and gallery logistics while growing revenue through data-informed improvements.

Available to hire

Illustrator and founder of a small lifestyle brand built around an original character IP, exhibited in Hong Kong and licensed for a bedding collection with proceeds supporting animal rescue. I run end-to-end communications and content strategy across three platforms and three languages, create product storytelling, and lead outreach campaigns engaging UK animal welfare organisations and creators.

I’m comfortable planning behind the scenes as well as talking directly with the public. Previously, I worked across the art world’s engine room as an auction clerk and event operations manager—supporting pop-up retail sites, live auctions, and gallery logistics while growing revenue through data-informed improvements.

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Language

English
Advanced

Work Experience

Event and Community Manager at The Pop-Up Club
September 24, 2024 - December 31, 2024
Managed daily operations across seven London retail pop-up sites, each hosting 20+ independent traders, within a staff team of 10+. Recruited, briefed, and supported traders as their first point of contact—resolving scheduling, logistics, and site issues in real time via group messaging and phone. Grew site revenue by 30% by revising the trader mix using weekly sales data.
Illustrator & Product Designer at ClayhandsFinder
January 1, 2024 - Present
Built a lifestyle brand around an original character IP, exhibited in Hong Kong and licensed for a bedding collection in collaboration with a Hong Kong brand, with proceeds donated to animal rescue. Designed and built brand websites in WordPress and Wix, managing all content, updates, and structure. Planned, created, and managed content across three platforms in three languages (Instagram in English, Threads in Cantonese, Xiaohongshu in Mandarin) with a consistent monthly structure and weekly publishing rhythm. Designed all brand assets end-to-end in Procreate and Canva, including illustration, product artwork, packaging, and social graphics. Initiated a UK public outreach campaign on animal welfare by identifying and engaging relevant organisations and creators. Managed the full commercial operation: suppliers, product development, pricing, and Etsy storefront.
Auction Clerk (freelance) at Decoding Digital Ltd / Invaluable & LiveAuctioneers roles
October 22, 2022 - Present
Clerked in live international auctions for UK, US, France, and Hong Kong sale rooms with bid execution in real time. Completed 80+ auctions to date and supported Bonhams teams globally by converting last-minute online bids via live chat across time zones and languages.
Sales Assistant (part-time) at Theory
August 1, 2022 - July 31, 2023
Achieved 140% of personal KPI and ranked top 3 in sales per hour across UK and France stores. Managed a client book in the Tulip CRM using mood boards, appointments, and follow-ups to drive repeat purchase. Worked with in-house stylists and external personal shoppers on high-value clients, coordinating logistics and transport by email.
Auction Clerk at Rosebery’s Fine Art Auctioneers & Valuers
April 1, 2022 - February 28, 2023
Directed live auctions on Invaluable and Salesroom platforms, assisting clients with bid placement for lots ranging from £100 to £10,000. Provided exceptional customer service during viewing periods by handling inquiries and resolving issues in person. Oversaw auction item handling including silverware, ceramics, and large-scale artworks, ensuring exhibition safety and clean, prepared viewing hall presentation.
Gallery Intern at 3812 Gallery
November 1, 2021 - August 31, 2022
Coordinated VIP openings, private viewings, and London Gallery Weekend end-to-end including invitations, sales packs, venue setup, and guest hosting. Managed 60+ artworks on Artlogic across London and Hong Kong, tracking locations, logistics, and the client database. Researched provenance using V&A archives, Artprice, and auction records; produced catalogue and sales materials; delivered collector tours and handled works and installation for exhibitions.

Education

MA Art Business at Sotheby’s Institute of Art (University of Manchester)
January 1, 2023 - August 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Consumer Goods, Professional Services