Odi Benedic(t) George

Directed marketing activities remotely while overseeing content strategy, paid media, SEO, influencer partnerships, and PR across multiple channels. Built and maintained a monthly content calendar, improving engagement by 50% within the first three months. Produced SEO-optimized articles distributed across web, LinkedIn, Slack, and Medium to increase organic traffic. Created video and graphic content that improved audience retention and interactions by 38% in the first three months. Structured influencer partnerships and negotiated brand deals to support revenue growth. Managed performance campaigns on LinkedIn, YouTube, and Meta against awareness, follower growth, and lead generation targets. Launched and scaled a weekly newsletter to expand subscribers and improve open rates, securing editorial features across TechCabal, BusinessDay and additional outlets to strengthen brand authority and pipeline.

Owned end-to-end social content strategy for a Lagos-based restaurant. Designed and delivered at least 5 high-performing content pieces weekly, including photos, reels, and branded graphics, driving 50%+ engagement growth within three months. Grew Instagram following to 1,000+ engaged followers within six months through consistent targeted content. Developed and executed monthly content calendars aligned with the restaurant’s seasonal menu, campaigns, and audience behavior. Partnered with food bloggers and local influencers for collaborative content that increased visibility and sales. Managed all community interactions across social platforms, resolving 100% of customer inquiries promptly and professionally.

Owned the end-to-end social media content strategy for a Lagos-based restaurant. Developed and delivered at least five high-performing weekly content pieces, including photos, reels, and branded graphics, driving 50%+ engagement growth within three months. Grew Instagram followers to over 1,000 engaged followers in six months through consistent, targeted content. Planned monthly content calendars aligned with seasonal menus, campaigns, and audience behavior. Partnered with food bloggers and local influencers to produce collaborative content that increased visibility and sales. Managed community interactions across all social platforms, resolving 100% of customer enquiries promptly and professionally.