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Hi! I'm Sarah. 👋 I’m a creative designer and visual storyteller with a flair for marketing who loves helping brands make lasting connections with those who matter most — their audience. With curiosity as my canvas, strategy as my compass, and humor as my secret ingredient, I approach every challenge with one goal in mind: we all have a good time ensuring that your business is here for a long time! ✦ TOP TALENTS ✦ ✧ Brand identity development & management ✧ Marketing collateral design (digital & print) ✧ Motion graphics ✧ Presentation design ✧ Packaging design (retail & DTC) ✧ Photo editing ✧ Social & email content creation ✧ Web assets ✧ Trade show & retail graphics ✧ Retail display & merchandising design ✧ Custom graphics & illustration ✧ Creative writing ✦ PLATFORM PROFICIENCIES ✦ ✧ Adobe Creative Suite (Photoshop, Illustration, InDesign, After Effects) ✧ PowerPoint ✧ Google Slides ✧ Figma ✧ Wix ✧ Amazon (A+ Content & Brand Stores)…Hi! I'm Sarah. 👋 I’m a creative designer and visual storyteller with a flair for marketing who loves helping brands make lasting connections with those who matter most — their audience. With curiosity as my canvas, strategy as my compass, and humor as my secret ingredient, I approach every challenge with one goal in mind: we all have a good time ensuring that your business is here for a long time! ✦ TOP TALENTS ✦ ✧ Brand identity development & management ✧ Marketing collateral design (digital & print) ✧ Motion graphics ✧ Presentation design ✧ Packaging design (retail & DTC) ✧ Photo editing ✧ Social & email content creation ✧ Web assets ✧ Trade show & retail graphics ✧ Retail display & merchandising design ✧ Custom graphics & illustration ✧ Creative writing ✦ PLATFORM PROFICIENCIES ✦ ✧ Adobe Creative Suite (Photoshop, Illustration, InDesign, After Effects) ✧ PowerPoint ✧ Google Slides ✧ Figma ✧ Wix ✧ Amazon (A+ Content & Brand Stores)

Sarah Kennedy

Graphic Designer, Brand Designer, Packaging Designer, +7

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Hi! I'm Sarah. 👋 I’m a creative designer and visual storyteller with a flair for marketing who loves helping brands make lasting connections with those who matter most — their audience. With curiosity as my canvas, strategy as my compass, and humor as my secret ingredient, I approach every challenge with one goal in mind: we all have a good time ensuring that your business is here for a long time! ✦ TOP TALENTS ✦ ✧ Brand identity development & management ✧ Marketing collateral design (digital & print) ✧ Motion graphics ✧ Presentation design ✧ Packaging design (retail & DTC) ✧ Photo editing ✧ Social & email content creation ✧ Web assets ✧ Trade show & retail graphics ✧ Retail display & merchandising design ✧ Custom graphics & illustration ✧ Creative writing ✦ PLATFORM PROFICIENCIES ✦ ✧ Adobe Creative Suite (Photoshop, Illustration, InDesign, After Effects) ✧ PowerPoint ✧ Google Slides ✧ Figma ✧ Wix ✧ Amazon (A+ Content & Brand Stores)…Hi! I'm Sarah. 👋 I’m a creative designer and visual storyteller with a flair for marketing who loves helping brands make lasting connections with those who matter most — their audience. With curiosity as my canvas, strategy as my compass, and humor as my secret ingredient, I approach every challenge with one goal in mind: we all have a good time ensuring that your business is here for a long time! ✦ TOP TALENTS ✦ ✧ Brand identity development & management ✧ Marketing collateral design (digital & print) ✧ Motion graphics ✧ Presentation design ✧ Packaging design (retail & DTC) ✧ Photo editing ✧ Social & email content creation ✧ Web assets ✧ Trade show & retail graphics ✧ Retail display & merchandising design ✧ Custom graphics & illustration ✧ Creative writing ✦ PLATFORM PROFICIENCIES ✦ ✧ Adobe Creative Suite (Photoshop, Illustration, InDesign, After Effects) ✧ PowerPoint ✧ Google Slides ✧ Figma ✧ Wix ✧ Amazon (A+ Content & Brand Stores)

Available to hire

Minneapolis, United States

Hi! I’m Sarah. 👋

I’m a creative designer and visual storyteller with a flair for marketing who loves helping brands make lasting connections with those who matter most — their audience. With curiosity as my canvas, strategy as my compass, and humor as my secret ingredient, I approach every challenge with one goal in mind: we all have a good time ensuring that your business is here for a long time!

✦ TOP TALENTS ✦
✧ Brand identity development & management
✧ Marketing collateral design (digital & print)
✧ Motion graphics
✧ Presentation design
✧ Packaging design (retail & DTC)
✧ Photo editing
✧ Social & email content creation
✧ Web assets
✧ Trade show & retail graphics
✧ Retail display & merchandising design
✧ Custom graphics & illustration
✧ Creative writing

✦ PLATFORM PROFICIENCIES ✦
✧ Adobe Creative Suite (Photoshop, Illustration, InDesign, After Effects)
✧ PowerPoint
✧ Google Slides
✧ Figma
✧ Wix
✧ Amazon (A+ Content & Brand Stores)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Dyce, LLC

January 1, 2022 - January 1, 2025

Led end-to-end creative for the full product portfolio, designing games, packaging, digital assets and marketing materials. Implemented a unified approach that increased brand consistency across product, digital and retail touchpoints by ~40%. Repositioned the company as a category disruptor by introducing innovative packaging techniques for cornerstone titles, improving shelf visibility and retailer category presence. Designed high-impact in-store merchandising; developed the company’s first PDQs, sidecaps, towers, and multi-game travel packs, boosting shoppability and sell-through in retail pilots. Directed a full brand identity refresh (typography, photography, messaging, packaging and collateral systems) that improved creative efficiency and team alignment by ~30%. Directed lifestyle and product shoots and post-production, delivering 500+ assets annually on-time for campaigns and retailer submissions. Strengthened the Amazon ecosystem by creating brand-consistent image galleries,

Marketing Coordinator at Animal Adventure, LLC

January 1, 2013 - January 1, 2017

Led full-scale trade show strategy and execution across design, logistics, merchandising, travel planning, and a custom 20 ft by 60 ft booth. Delivered 100 percent on-time setups and improved buyer engagement year over year.

Assistant Marketing Manager at Animal Adventure, LLC

January 1, 2017 - January 1, 2018

Elevated design quality and operational efficiency for an annual portfolio of over 400 SKUs, improving stakeholder satisfaction and reducing revision cycles by an estimated 15 percent. Led UX, creative, and content strategy for the Animal Adventure corporate site and the Soft Landing Kids DTC site, creating a cohesive customer journey and strengthening overall satisfaction. Delivered seasonal trend forecasting presentations guiding Product and Sales teams with insights that influenced dozens of new product decisions each year.

Assistant Art Director at Animal Adventure, LLC

January 1, 2018 - January 1, 2020

Led creative marketing for Animal Adventure and parent company DanDee; streamlined processes and centralized creative workflows, improving cross-functional alignment and increasing output by an estimated 20–30%. Directed all print and digital marketing initiatives, managing agency partners across social, influencer, email, and web to support steady year-over-year growth. Drove the creative direction that secured high-value RFP/RFQ wins, expanding product placement across national accounts. Managed a $750K annual marketing budget, optimizing spend and elevating brand presence at national trade shows and key marketing channels.

Marketing Director at Animal Adventure, LLC

January 1, 2020 - January 1, 2022

Led brand marketing strategy and cross-channel campaigns for plush toys and soft goods; built and mentored cross-functional teams; drove growth through integrated marketing programs and partnerships.