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Hi, I’m Alicia Harper. I’m a Marketing Manager with over a decade of experience leading influencer campaigns, brand activations, and cross-functional collaboration for startups and corporate brands. I’m passionate about driving brand visibility and building meaningful partnerships that deliver results. I excel at coordinating deliverables, streamlining campaign workflows, and delivering measurable results in fast-paced environments, from ideation to execution. I’m committed to creative storytelling, data-driven decision making, and fostering authentic connections between brands and audiences.…Hi, I’m Alicia Harper. I’m a Marketing Manager with over a decade of experience leading influencer campaigns, brand activations, and cross-functional collaboration for startups and corporate brands. I’m passionate about driving brand visibility and building meaningful partnerships that deliver results. I excel at coordinating deliverables, streamlining campaign workflows, and delivering measurable results in fast-paced environments, from ideation to execution. I’m committed to creative storytelling, data-driven decision making, and fostering authentic connections between brands and audiences.

Alicia Harper

Social Media Manager, Marketing Strategist, Content Creator, +2

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Hi, I’m Alicia Harper. I’m a Marketing Manager with over a decade of experience leading influencer campaigns, brand activations, and cross-functional collaboration for startups and corporate brands. I’m passionate about driving brand visibility and building meaningful partnerships that deliver results. I excel at coordinating deliverables, streamlining campaign workflows, and delivering measurable results in fast-paced environments, from ideation to execution. I’m committed to creative storytelling, data-driven decision making, and fostering authentic connections between brands and audiences.…Hi, I’m Alicia Harper. I’m a Marketing Manager with over a decade of experience leading influencer campaigns, brand activations, and cross-functional collaboration for startups and corporate brands. I’m passionate about driving brand visibility and building meaningful partnerships that deliver results. I excel at coordinating deliverables, streamlining campaign workflows, and delivering measurable results in fast-paced environments, from ideation to execution. I’m committed to creative storytelling, data-driven decision making, and fostering authentic connections between brands and audiences.

Available to hire

Hi, I’m Alicia Harper. I’m a Marketing Manager with over a decade of experience leading influencer campaigns, brand activations, and cross-functional collaboration for startups and corporate brands. I’m passionate about driving brand visibility and building meaningful partnerships that deliver results.

I excel at coordinating deliverables, streamlining campaign workflows, and delivering measurable results in fast-paced environments, from ideation to execution. I’m committed to creative storytelling, data-driven decision making, and fostering authentic connections between brands and audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Manager at WingsUp!

August 1, 2023 - February 1, 2025

Executed social and influencer marketing strategies across Instagram and TikTok. Coordinated influencer outreach, deliverables, and KPI reporting. Increased overall social engagement across multiple platforms by more than 50%.

Marketing Manager – Contract at Neale's Sweet N Nice

January 1, 2023 - Present

Increased Instagram engagement by 28% and email subscribers by 220%. Managed influencer seeding and seasonal campaigns. Collaborated with cross-functional teams to optimize product positioning in local markets.

Marketing Manager – Contract at Rozaay Management

January 1, 2020 - January 1, 2023

Led campaign activations and brand partnerships with Foot Locker, Shopify, and Staples. Collaborated with NBA/NFL athletes for influencer-driven community events. Managed sponsorships, deliverables, and reporting metrics.

PR & Marketing Specialist – Contract at Bridal Glow

January 1, 2021 - Present

Built a curated PR list of 200+ influencers to support the launch of a beauty product line. Coordinated influencer gifting and tracked post-performance to optimize future outreach.

PR & Marketing Coordinator – Contract at Colour Crate Media

January 1, 2018 - Present

Coordinated PR-related activities for the AfroChic project in collaboration with lead partner AURORA. Evaluated potential partnership and event sponsorship opportunities. Crafted press releases and implemented effective media relation strategies.

Media and Event Coordinator at Seneca College Student Federation

September 1, 2015 - April 1, 2016

Utilized technical resources to design and deliver impactful campaign materials and promotional content. Rebranded the Seneca Student Federation's social media pages, achieving a 30% increase in reach over a 3-month period.