Hi, I’m Oleg Pavlenco, a UI/UX Designer with over 18 years of experience creating innovative and visually appealing user experiences and interfaces for websites, mobile apps, and other digital platforms. I leverage user research to resolve pain points and improve customer satisfaction, with a track record across medical education, public sector, CRM projects, and IT/healthcare software.
I’m a strategic thinker who loves pushing the boundaries of digital platforms. I combine best practices with emerging technologies, accessibility, and a customer-centric approach to deliver scalable design systems and delightful user experiences. I enjoy collaborating with cross-functional teams to turn insights into intuitive products.
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- Collected and analyzed company data, target audience insights, and competitor research.
- Conducted a full website audit to identify weaknesses in design, navigation, and content.
- Developed a new information architecture and sitemap.
- Designed wireframes and interactive prototypes.
- Updated brand identity and logo, redesigned the homepage.
Objective: refresh the website’s visual identity and structure to enhance brand trust and increase conversions.
Process:
Outcome: the website gained a modern visual identity, improved content structure, and enhanced user experience. The project is currently in the final development stage.
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