Performance Marketing Manager at KINESSON L, agency

Managed paid media campaigns for B2B SaaS clients targeting EMEA and US markets, utilizing Google Ads, Meta, LinkedIn with media budgets up to €100k per month. Responsible for MQL data reporting using HubSpot and Salesforce. Freelance contract work conducted remotely from Bratislava.

Performance Marketing Consultant at Freelance Clients (segmetrics.io, benirugs.com, just-software.com)

Delivered cross-channel paid media strategy and hands-on campaign management including Google Ads, Meta, Pinterest, product feed creation and maintenance. Fractional CMO services encompassing paid media strategy, CRO, website and content strategy. Worked for clients including Nike EMEA from August 2022 to present.

Performance Marketing Manager at Telnyx, in-house

Planned and executed integrated digital marketing campaigns across channels such as Google Search, Google Display, Facebook, LinkedIn, 6sense, and ABM for enterprises. Measured and reported on campaign performance against ROI and KPIs. Collaborated with marketing engineers for optimal attribution and troubleshooting tagging/tracking issues. Analyzed customers to continuously improve targeting from May 2022 to January 2023.

Performance Marketing Manager at Front Row Slovakia, agency

Implemented digital marketing strategies for lead generation across multiple channels including Google Ads, YouTube, Facebook, Instagram, LinkedIn, and content distribution networks like Outbrain & Taboola. Managed marketing spend up to €200,000 monthly for mostly B2B SaaS clients. Delivered performance analysis and reporting with Microsoft Power BI, Excel. Developed conversion-optimized landing pages using Unbounce and maintained strong client communication between October 2018 and January 2021.

Performance Marketing Manager at Bird Eats Bug, in-house

Developed and implemented paid ads marketing strategies for lead generation across Google Ads, YouTube, Facebook, Instagram, LinkedIn, Capterra, Sourceforge etc. Used tools like Google Analytics, Segment, Metabase, Mixpanel for campaign performance reporting. Conducted research and communication with niche newsletters, forums, and communities from June 2021 to December 2022.

Performance Marketing Manager at Front Row Slovakia

Implemented digital marketing strategies for lead generation across Google Ads, YouTube, Facebook, LinkedIn and other channels. Measured ROI and KPIs, prepared performance reports, and collaborated with Marketing Engineers to ensure optimal attribution and measurement.

Performance Marketing Manager at Telnyx

In-house plan and execute integrated paid digital marketing campaigns across multiple channels (Google Search/Display, YouTube, Facebook/Meta, LinkedIn, etc.), drive lead generation, and track ROI/KPIs; collaborate with engineering/analytics for attribution and tagging issues.

Performance Marketing Manager at Independent / Freelance

Development and implementation of Paid Ads marketing strategies for Lead Generation across Google Ads, YouTube, Facebook, Instagram, LinkedIn, CAPTERRA, SourceForge and more. Campaign performance reporting using Google Analytics, Segment, Meta Base, Mixpanel; ROI analysis and optimization; ongoing optimization of targeting and attribution.