Velvet Heart is a Los Angeles based womenswear brand founded in 2008, known for its sustainably made essentials.
As a Social Media Lead and Content Creator I supported its digital rebranding by translating the brand’s offline identity into a cohesive social presence. I managed to improve organic reach, and increased engagement through interactive campaigns, launches, and aligned visual storytelling.
Worked closely with the Creative Director as a protégé, contributing to brand strategy and campaign ideation beyond execution.
Supported campaign planning, shoot organization, and creative direction across studio and on-location productions.
Executed social media strategy and content direction during the rebrand, introduced giveaways and interactive campaigns to drive organic growth, and assisted with photography, video production, editing, and post-production.
socialmedia branding contentcreation instagram tiktok youtube…Velvet Heart is a Los Angeles based womenswear brand founded in 2008, known for its sustainably made essentials.
As a Social Media Lead and Content Creator I supported its digital rebranding by translating the brand’s offline identity into a cohesive social presence. I managed to improve organic reach, and increased engagement through interactive campaigns, launches, and aligned visual storytelling.
Worked closely with the Creative Director as a protégé, contributing to brand strategy and campaign ideation beyond execution.
Supported campaign planning, shoot organization, and creative direction across studio and on-location productions.
Executed social media strategy and content direction during the rebrand, introduced giveaways and interactive campaigns to drive organic growth, and assisted with photography, video production, editing, and post-production.
socialmedia branding contentcreation instagram tiktok youtubeWW…