Olga Ditizel

Led social media strategy for DACH, the Netherlands, and the UK across Instagram, Facebook, TikTok, and LinkedIn, building a combined audience of 500k+ and driving strong performance through coordinated content and paid social. Launched the UK Instagram account from zero to around 100k followers in about three months. Managed a cross-functional team of 12–14 social media managers, content creators, and freelancers; supported development of team members into team lead roles. Built a marketing system framework connecting social, paid social, and performance marketing, matching ad formats to funnel stages. Ran an end-to-end paid social production pipeline for 60 campaigns (briefing, content creation, copy/visual approval, coordination with design and performance marketing). Partnered with an external advertising agency for paid campaigns. Oversaw rollout of the team’s corporate AI system, automating reporting, idea generation, community management, analytics, and competitor analysis;

Led social media strategy for DACH, the Netherlands, and the UK across Instagram, Facebook, TikTok, and LinkedIn, managing a combined audience of 500k+. Launched the UK Instagram account from zero to ~100k followers in about three months. Managed and developed a team of 12 social media managers, content creators, and freelancers; supported team member growth into leadership roles. Built a marketing system framework connecting social media, paid social, and performance marketing with ad formats aligned to each funnel stage. Ran the ad production pipeline for 60+ paid social campaigns, coordinating briefing, content creation, copy/visual approvals, design alignment, and performance marketing. Also served as a graphic designer for static ad creatives. Rolled out the team’s corporate AI system to automate reporting, idea generation, community management, analytics, and competitor analysis. Led influencer and creator partnerships as part of the social media mix, set KPIs, reported via das

Developed and executed social media strategy across platforms; led and mentored the social media team. Created and curated content, monitored and reported on metrics and trends. Managed social advertising campaigns and community engagement, aligning messaging with marketing and PR goals.