I’m a Creative and Brand Strategist with a strong background in content strategy, creative direction, social media, and visual storytelling. I help brands figure out what to say, how to look, and how to turn that direction into content that connects with their audience. My experience spans brand and creative strategy, campaign concepts, social media, digital marketing, copywriting, photography, and video. I’ve worked across hospitality, lifestyle, editorial, automotive, healthcare, arts, and events — both developing the strategy and producing the creative behind it. As Media Manager for Desert Magazine, I led digital content and social media initiatives that generated more than 12 million organic views and grew the publication’s Instagram audience by 15%. My broader experience includes PR and project management, brand development, campaign planning, content production, and creative direction. I’m also an award-winning professional photographer whose work has been published in Forbes, Golf Digest, FORE Magazine, and other publications, and exhibited in galleries and art fairs in California and New York. That visual background gives me a practical perspective on strategy: I don’t just develop ideas — I understand how to turn them into strong visual content. I’m available for creative strategy, brand strategy, creative direction, content and social strategy, campaign development, photography, video, and visual storytelling. If you need someone who can see the bigger picture and also bring the creative to life, I’d love to hear about your project.…

Olga Trehub

I’m a Creative and Brand Strategist with a strong background in content strategy, creative direction, social media, and visual storytelling. I help brands figure out what to say, how to look, and how to turn that direction into content that connects with their audience. My experience spans brand and creative strategy, campaign concepts, social media, digital marketing, copywriting, photography, and video. I’ve worked across hospitality, lifestyle, editorial, automotive, healthcare, arts, and events — both developing the strategy and producing the creative behind it. As Media Manager for Desert Magazine, I led digital content and social media initiatives that generated more than 12 million organic views and grew the publication’s Instagram audience by 15%. My broader experience includes PR and project management, brand development, campaign planning, content production, and creative direction. I’m also an award-winning professional photographer whose work has been published in Forbes, Golf Digest, FORE Magazine, and other publications, and exhibited in galleries and art fairs in California and New York. That visual background gives me a practical perspective on strategy: I don’t just develop ideas — I understand how to turn them into strong visual content. I’m available for creative strategy, brand strategy, creative direction, content and social strategy, campaign development, photography, video, and visual storytelling. If you need someone who can see the bigger picture and also bring the creative to life, I’d love to hear about your project.…

Available to hire

I’m a Creative and Brand Strategist with a strong background in content strategy, creative direction, social media, and visual storytelling. I help brands figure out what to say, how to look, and how to turn that direction into content that connects with their audience.
My experience spans brand and creative strategy, campaign concepts, social media, digital marketing, copywriting, photography, and video. I’ve worked across hospitality, lifestyle, editorial, automotive, healthcare, arts, and events — both developing the strategy and producing the creative behind it.
As Media Manager for Desert Magazine, I led digital content and social media initiatives that generated more than 12 million organic views and grew the publication’s Instagram audience by 15%. My broader experience includes PR and project management, brand development, campaign planning, content production, and creative direction.
I’m also an award-winning professional photographer whose work has been published in Forbes, Golf Digest, FORE Magazine, and other publications, and exhibited in galleries and art fairs in California and New York. That visual background gives me a practical perspective on strategy: I don’t just develop ideas — I understand how to turn them into strong visual content.
I’m available for creative strategy, brand strategy, creative direction, content and social strategy, campaign development, photography, video, and visual storytelling.
If you need someone who can see the bigger picture and also bring the creative to life, I’d love to hear about your project.

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Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Media Manager at Desert Magazine / Gannett | USA TODAY NETWORK
September 1, 2025 - June 1, 2025
• Led digital content, social media strategy, in-house advertising, collaborations and website updates for Desert Magazine. • Generated 12M+ organic views in six months and increased Instagram followers by more than 15% through story-driven content. • Led brand repositioning from audience strategy and messaging through creative direction and implementation of a new visual identity across digital, social and print.
Brand Repositioning & Events at Coachella Valley History Museum
March 3, 2025 - November 30, 2025
• Led the museum’s brand repositioning, developing audience personas, communication goals, positioning and messaging to connect the institution with a broader and younger audience. • Led creative direction of the completed visual identity in collaboration with a designer, including the new logo, color system, typography and brand applications. • Developed and managed event concepts across the museum property, from initial idea and client conversations through planning and on-site execution. • Built relationships with clients and partners, bringing new events and revenue opportunities to the nonprofit.
Independent Creative Strategist, Writer & Photographer at Self-Employed
November 1, 2021 - Present
• Developed brand communication strategy for clients including Novo Nordisk and confidential technology/crypto projects. • Wrote scripts for Depositphotos / VistaCreate’s Inside & Out YouTube channel; influencer marketing contributed to subscriber growth of up to 50% in two months. • Produce editorial, commercial and portrait photography; work has appeared in Forbes, FORE Magazine, Golf Digest and Desert Magazine.
Marketing Communications Specialist at Red Bull Ukraine
October 1, 2020 - November 1, 2021
• Localized and evolved brand communication strategy, driving +65% organic Instagram follower growth and +75% engagement on organic content during the year. • Led local content development and distribution, influencer marketing strategy, creative team workflows, scripts and content for athlete projects.
Senior Copywriter / Head of Content at AIR Media-Tech
January 2, 2017 - September 30, 2020
• Led brand communication and content strategy, managing a team of copywriters and content managers and directing social campaigns, YouTube storytelling and creator/influencer projects. • Created and led BLOGOSFERA for two years, taking the influencer award from original concept through positioning, naming, creative direction, digital development, jury recruitment and implementation.

Education

Masters — Journalism and Television Art at Kyiv International University
September 1, 2000 - September 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Non-Profit Organization, Media & Entertainment, Travel & Hospitality
    Red Bull Ukraine — Social Media & Content Strategy
    I worked on social media and content strategy for Red Bull Ukraine, helping strengthen the brand’s digital presence and build deeper engagement with its audience through organic content. My role combined strategy, creative development, team management, influencer marketing, and content distribution. I managed the content team, developed scripts and creative concepts, and implemented influencer marketing strategies supporting brand and event promotion. I also coordinated idea development and video content distribution for high-profile athletic and entertainment projects, translating Red Bull’s global brand identity into locally relevant digital storytelling. The strategy contributed to strong organic growth: • 65% increase in organic Instagram followers • 75% increase in organic engagement My work included: • Social media and content strategy • Creative concepts and campaign development • Content team management • Script development • Influencer marketing strategy • Content planning and distribution • Video content strategy • Athletic and entertainment project promotion • Community and audience engagement • Social copy and storytelling • Performance analysis and optimization • Adaptation of global brand communication for the Ukrainian market Working with an established global brand taught me how to balance international brand guidelines with communication that feels culturally relevant, timely, and authentic to a local audience. This project reflects the way I approach creative strategy: understand the brand and audience, develop the right idea, bring together the people needed to execute it, and use performance data to continuously improve the work.…
    BLOGOSFERA Influencer Awards — Brand & Creative Strategy
    I created BLOGOSFERA from the ground up while serving as Head of Content at AIR Media-Tech. The idea was born during the rapid growth of the influencer industry, when follower counts often received more attention than the quality and responsibility of the content itself. I wanted to create an award that shifted the conversation toward what creators actually put into the world. The central idea became “Content Matters.” I developed the concept, positioning, and name — BLOGOSFERA, combining the idea of bloggers with the environment or “sphere” they create around themselves. From there, I led the project from strategy through execution. My work included: • Brand concept, positioning, and naming • Creative strategy and direction • “Content Matters” communication concept • Award structure, categories, and mechanics • Creative briefs for design and visual identity • Collaboration with design and development teams on the digital experience • Jury recruitment and coordination • Project implementation and launch • Development of the physical award trophy Unlike awards centered primarily on popularity or follower numbers, BLOGOSFERA was designed to recognize creators for the quality, creativity, originality, and responsible approach behind their content. The response at launch exceeded our technical expectations: voting traffic during the first 24 hours overwhelmed the original server capacity, requiring an urgent increase in infrastructure. I continued leading BLOGOSFERA for two years, and the award later became part of VIDEOZHARA, a major international creator and influencer festival. BLOGOSFERA is one of my favorite examples of what I love about creative strategy: identifying a cultural insight, turning it into a clear idea and brand, and then building the team and execution needed to make that idea real.…
    Desert Magazine — Creative Strategy, Social Media & Content Growth
    As Media Manager for Desert Magazine, I worked across creative strategy, social media, content development, photography, video, brand communication, and digital growth. My role combined strategy with hands-on creative execution — developing content ideas, shaping the publication’s digital presence, producing visual content, and identifying opportunities to turn editorial stories and cultural moments into engaging social campaigns. During my time with Desert Magazine, our social content generated more than 12 million organic views and grew the publication’s Instagram audience by approximately 15%. During the Palm Springs International Film Festival, two Reels generated approximately 5 million and 4 million organic views, demonstrating how timely storytelling, strong creative execution, and an understanding of audience behavior can dramatically expand a brand’s reach without relying on paid media. My work included: • Creative and content strategy • Social media strategy and management • Campaign and content concepts • Photography and video production • Reels and short-form content • Copywriting and editorial storytelling • Brand and visual direction • Audience growth and engagement • Website and digital presence • YouTube channel development This project represents the way I approach creative work: strategy and execution are connected. I develop the idea, understand the audience, shape the visual direction, and can also create the content needed to bring the strategy to life.…