Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an international innovation and strategy leader with 20+ years of experience helping organizations transform complexity into growth. I operate at the intersection of innovation, brand strategy, digital transformation, advertising, communication, and transmedia ecosystems—connecting business ambition with human needs to create meaningful impact. My strength lies in turning trends into clear strategic directions, accelerating innovation through actionable frameworks that drive business results, cultural change, and long-term value. I have led transformative projects for global brands across diverse sectors and geographies, collaborating with cross-functional teams to deliver meaningful outcomes.…I am an international innovation and strategy leader with 20+ years of experience helping organizations transform complexity into growth. I operate at the intersection of innovation, brand strategy, digital transformation, advertising, communication, and transmedia ecosystems—connecting business ambition with human needs to create meaningful impact. My strength lies in turning trends into clear strategic directions, accelerating innovation through actionable frameworks that drive business results, cultural change, and long-term value. I have led transformative projects for global brands across diverse sectors and geographies, collaborating with cross-functional teams to deliver meaningful outcomes.

Oliver Henares

Brand Strategist, Creative Director, Product Designer, +4





I am an international innovation and strategy leader with 20+ years of experience helping organizations transform complexity into growth. I operate at the intersection of innovation, brand strategy, digital transformation, advertising, communication, and transmedia ecosystems—connecting business ambition with human needs to create meaningful impact. My strength lies in turning trends into clear strategic directions, accelerating innovation through actionable frameworks that drive business results, cultural change, and long-term value. I have led transformative projects for global brands across diverse sectors and geographies, collaborating with cross-functional teams to deliver meaningful outcomes.…I am an international innovation and strategy leader with 20+ years of experience helping organizations transform complexity into growth. I operate at the intersection of innovation, brand strategy, digital transformation, advertising, communication, and transmedia ecosystems—connecting business ambition with human needs to create meaningful impact. My strength lies in turning trends into clear strategic directions, accelerating innovation through actionable frameworks that drive business results, cultural change, and long-term value. I have led transformative projects for global brands across diverse sectors and geographies, collaborating with cross-functional teams to deliver meaningful outcomes.

Available to hire

I am an international innovation and strategy leader with 20+ years of experience helping organizations transform complexity into growth. I operate at the intersection of innovation, brand strategy, digital transformation, advertising, communication, and transmedia ecosystems—connecting business ambition with human needs to create meaningful impact.

My strength lies in turning trends into clear strategic directions, accelerating innovation through actionable frameworks that drive business results, cultural change, and long-term value. I have led transformative projects for global brands across diverse sectors and geographies, collaborating with cross-functional teams to deliver meaningful outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Beginner

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

German

Beginner

Work Experience

Senior Innovation Manager at Serunion

September 1, 2023 - September 1, 2025

Led sustainable gastronomy innovation initiatives; integrated with Seat/Cupra; project leader; facilitated collaborations with Danone; built and managed cross-functional initiatives in a large organization.

Independent Innovation & Brand Strategist at Freelance

January 1, 2023 - September 1, 2023

Identified emerging market opportunities; created 3 new business brands for a hospitality company under NDA; strategy and innovation consultant.

Corporate Creative & Strategy Director at Restalia

November 1, 2021 - November 1, 2022

Relaunched The Good Burger (the third-largest burger chain in Spain) with new design, positioning, and product line.

Senior Creative Strategist at INGO

May 1, 2021 - October 1, 2021

Launched Food Panda delivery service in Germany; met and exceeded client goals in a highly complex socio-economic environment; supported global Burger King post-pandemic reopening campaigns.

Digital Strategy Director at Young & Rubicam (WPP)

January 1, 2011 - January 1, 2012

Part of the Top Line Digital Team for Danone; Head of Digital Strategy.

Head of Digital Strategy at Herráiz Soto

January 1, 2006 - January 1, 2011

Head of digital strategy; led digital campaigns including BMW 'Te gusta conducir'; managed a team of 50 professionals.

Strategic Planner / Trend Hunter at Kantar Added Value / DDB Barcelona

January 1, 2001 - January 1, 2005

Strategic planning and trend insights for diverse clients; contributed to major campaigns in Barcelona.

Independent Innovation & Brand Strategist (Freelance) at Self-employed / Freelance (Spain)

January 1, 2023 - September 1, 2023

Identified emerging market opportunities and created 3 new business brands for a hospital company under NDA. Provided strategy, branding, and innovation guidance to accelerate growth and market relevance.

Strategic Planner / Trend Hunter at Added Value / DB

January 1, 2001 - January 1, 2005

Led strategic planning and trend-hunting initiatives for Barcelona-based teams, aligning brand, marketing, and innovation programs with business goals.

Head of Digital Strategy at Herraiz Soto

January 1, 2006 - January 1, 2011

Led the agency’s digital strategy practice, overseeing a team of ~50 professionals and delivering end-to-end digital strategies for major clients (notably BMW campaigns such as 'Te gusta conducir' in 2010).

Global Creative & Innovation Director at Restalia

January 1, 2014 - January 1, 2017

Created and launched The Good Burger, positioned as a leading brand in its category; transformed operations and accelerated new concept creation. Led internal innovation and creativity functions.

Strategic Planner / Trend Hunter at Added Value and DB Barcelona

January 1, 2001 - January 1, 2005

Strategic planning and trend analysis to drive brand growth and innovation across clients.

Senior Innovation Manager at Serunión

September 1, 2023 - September 1, 2025

Lead integration with SEAT/CUPRA; Project Leader; Reciplan with Danone; driving innovative strategies across the hospitality services business.

Consultant / Freelance at Spain (Independent)

January 1, 2023 - September 1, 2023

Identified emerging market opportunities, creating 3 new business brands for a hospitality company under NDA; strategy and innovation consulting.

Senior Creative Strategist at Restalia

November 1, 2021 - November 1, 2022

Launched The Good Burger rebrand; contributed to design and strategic direction.

Strategic Planner / Trend Hunter at Kantar Added Value

January 1, 2001 - January 1, 2005

Barcelona-based strategic planning and trend analysis work for clients in various sectors.

Project Leader at Serunion

September 1, 2023 - September 1, 2025

drove cross-functional project delivery and partnerships related to the SEAT/CUPRA integration and food-service innovations; produced insights and strategic plans for clients including Danone.

Strategy Planner / Trend Hunter at Kantar Added Value and DDB Barcelona

January 1, 2001 - January 1, 2005

Strategic planning and trend hunting for multiple clients; contributed to integrated brand communication.