Hi, I’m Oliver Obeid. I’m a dynamic professional with over eight years of experience spanning F&B, retail, and creative industries. I blend commercial acumen with a creative mindset to drive sales, elevate brands, and craft engaging storytelling. I excel at leading cross-functional teams, designing and executing marketing strategies, optimizing operations, and delivering award-winning campaigns from concept to completion. I thrive on challenging environments and collaborative projects that merge business performance with strong brand identity. Based in Kuwait and Dubai, I’m passionate about turning insights into impactful experiences and building teams that produce measurable results.

Oliver Obeid

Hi, I’m Oliver Obeid. I’m a dynamic professional with over eight years of experience spanning F&B, retail, and creative industries. I blend commercial acumen with a creative mindset to drive sales, elevate brands, and craft engaging storytelling. I excel at leading cross-functional teams, designing and executing marketing strategies, optimizing operations, and delivering award-winning campaigns from concept to completion. I thrive on challenging environments and collaborative projects that merge business performance with strong brand identity. Based in Kuwait and Dubai, I’m passionate about turning insights into impactful experiences and building teams that produce measurable results.

Available to hire

Hi, I’m Oliver Obeid. I’m a dynamic professional with over eight years of experience spanning F&B, retail, and creative industries. I blend commercial acumen with a creative mindset to drive sales, elevate brands, and craft engaging storytelling. I excel at leading cross-functional teams, designing and executing marketing strategies, optimizing operations, and delivering award-winning campaigns from concept to completion.

I thrive on challenging environments and collaborative projects that merge business performance with strong brand identity. Based in Kuwait and Dubai, I’m passionate about turning insights into impactful experiences and building teams that produce measurable results.

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Language

English
Fluent
Arabic
Advanced
French
Intermediate

Work Experience

Retail Sales Manager | Divisional Manager at Farmland & La Maison Du Fromage
June 1, 2021 - Present
Restructured team from 13 to 7, enhancing efficiency and tripling sales target achievement within a year. Analyzed sales data to optimize pricing strategies and launch targeted promotions. Improved inventory systems, reducing waste by 10% and costs by 33%. Implemented integrated sales, merchandising, and marketing tools with IT, boosting performance.
Creative Director at IAMWE
September 1, 2017 - May 1, 2021
Returned to creative direction, leading campaigns and productions with top agencies including TBWA, Leo Burnett, Horizon, and others. Directed & produced commercials, digital content, and brand films for regional and international clients. Developed creative strategies aligning with brand goals, increasing audience engagement and recognition. Managed production teams and budgets, delivering high-quality campaigns on tight deadlines.
Marketing & Brand Manager at Farmland
September 1, 2015 - May 1, 2017
Developed and executed integrated marketing strategies, increasing revenue by 20% YoY. Conducted market analysis to identify emerging trends and implemented pricing strategies, improving profit margins. Trained and mentored sales teams, increasing product knowledge and boosting conversion rates.
Trade Marketing at Lactalis
June 1, 2014 - September 1, 2015
Designed and executed trade marketing strategies to grow brand visibility and sales. Optimized product placement and category management, improving shelf visibility for premium cheese brands. Conducted competitor benchmarking to guide marketing and distribution decisions. Monitored ROI for trade marketing activities and provided insights to improve resource allocation and campaign effectiveness. Developed targeted promotional campaigns, resulting in a significant sales uplift during key seasonal periods.
Film Director at IAMWE & freelance
May 1, 2012 - June 1, 2014
Directed and produced commercials, corporate films, and short features recognized regionally. Managed end-to-end production with teams of 30+, ensuring quality and timely delivery. Developed and executed marketing campaigns integrating film, social media, and PR strategies.

Education

Bachelor of Arts & Science: Film & Fine Arts (minor Business Management) at LAU, American University
January 11, 2030 - January 1, 2010
Bachelor of Film/Video Production: Cinematography at SAE, UAE
January 11, 2030 - January 1, 2014

Qualifications

Retail Cheese Specialist
January 11, 2030 - March 26, 2026
Excel Skills for Business
January 11, 2030 - March 26, 2026
Excel: Pivot Tables
January 11, 2030 - March 26, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Travel & Hospitality