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Hi, I’m Olivia Feren Rezza Merliani, a Performance Marketing Specialist with hands-on experience managing Meta and Google Ads for B2B and in-house campaigns. I’m skilled in data-driven strategy, ad optimization, and persuasive copywriting to improve conversion performance. I’m passionate about driving business growth through impactful and measurable digital marketing initiatives. I enjoy turning insights into actionable campaigns, collaborating with teams, and mentoring teammates to elevate digital marketing outcomes.…Hi, I’m Olivia Feren Rezza Merliani, a Performance Marketing Specialist with hands-on experience managing Meta and Google Ads for B2B and in-house campaigns. I’m skilled in data-driven strategy, ad optimization, and persuasive copywriting to improve conversion performance. I’m passionate about driving business growth through impactful and measurable digital marketing initiatives. I enjoy turning insights into actionable campaigns, collaborating with teams, and mentoring teammates to elevate digital marketing outcomes.

Olivia Feren Rezza Merliani

Performance Marketer, Brand Strategist, Marketing Strategist, +3

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Hi, I’m Olivia Feren Rezza Merliani, a Performance Marketing Specialist with hands-on experience managing Meta and Google Ads for B2B and in-house campaigns. I’m skilled in data-driven strategy, ad optimization, and persuasive copywriting to improve conversion performance. I’m passionate about driving business growth through impactful and measurable digital marketing initiatives. I enjoy turning insights into actionable campaigns, collaborating with teams, and mentoring teammates to elevate digital marketing outcomes.…Hi, I’m Olivia Feren Rezza Merliani, a Performance Marketing Specialist with hands-on experience managing Meta and Google Ads for B2B and in-house campaigns. I’m skilled in data-driven strategy, ad optimization, and persuasive copywriting to improve conversion performance. I’m passionate about driving business growth through impactful and measurable digital marketing initiatives. I enjoy turning insights into actionable campaigns, collaborating with teams, and mentoring teammates to elevate digital marketing outcomes.

Available to hire

Hi, I’m Olivia Feren Rezza Merliani, a Performance Marketing Specialist with hands-on experience managing Meta and Google Ads for B2B and in-house campaigns. I’m skilled in data-driven strategy, ad optimization, and persuasive copywriting to improve conversion performance. I’m passionate about driving business growth through impactful and measurable digital marketing initiatives.

I enjoy turning insights into actionable campaigns, collaborating with teams, and mentoring teammates to elevate digital marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Performance Marketing Specialist at Sasana Solusi Digital

October 1, 2023 - November 14, 2025

Led paid advertising (Meta & Google Ads) generating 10,000+ total leads; achieved 1,940 qualified leads for Tantri POS in 2024 and 7,742 leads in 2025 with improved lead quality; drove 643.96% lead growth and contributed to Rp1B+ revenue for Sasana Digital services in 2025; managed Rp343M+ annual ad budgets; developed high-performing ad copies, landing pages, and creative briefs, boosting Tantri.id's conversion rate by 20%; configured tracking (Google Tag Manager & Google Analytics) for precise reporting; produced monthly data-driven reports; mentored SEO interns; assisted in digital marketing training.

Digital Marketing Officer at PT Sukses Belajar Kuliner - FOODIZZ (FnB EduTech)

October 1, 2023 - October 1, 2023

Managed new leads/funneling channel, achieving about 5,015 new leads monthly with average cost per lead Rp 2,519; wrote email copy for warming up leads using GetResponse (open rate ~10%); created ad copies and visuals (single image & carousel) with Canva; published/evaluated ads via Meta Ads Manager (FB/IG) with avg monthly revenue Rp 15,629,665; wrote e-books for lead magnets; built landing pages/forms with Elementor and WordPress; produced weekly funnel reports; ran Google Ads video views campaigns (50,000 views per video); ran SEM campaigns with CPC Rp 1,315; ran LinkedIn Ads (CTR > 1% with ~200 clicks); conducted WA broadcasts using Meta Business Manager & Botcake.

Ads Client Handling (B2B & Overseas) at Sasana Solusi Digital

October 1, 2023 - November 14, 2025

Managed Google Ads campaigns for B2B and international clients, generating Rp5B+ quotation value within 3 months. Optimized CPL while maintaining lead quality and ad efficiency. Collaborated directly with clients for campaign setup, insights, and strategic recommendations.

Digital Marketing Officer at PT Sukses Belajar Kuliner - FOODIZZ

October 1, 2023 - October 1, 2023

Generated approximately 5,015 new leads monthly with an average cost per new lead of Rp2,519. Created email copy for warming up leads via GetResponse (open rate ~10%). Wrote ads copy and designed ad content (single image & carousel) using Canva; published and evaluated ads via Meta Ads Manager (FB/IG), contributing to ~Rp15,629,665 monthly revenue. Produced lead magnets (e-books), landing pages using Elementor/WordPress, and weekly funnel performance reports. Ran YouTube view campaigns (50,000 views target) and SEM campaigns with CPC ~ Rp1,315; LinkedIn Ads delivering CTR >1% with ~200 clicks; WA Broadcast via Meta Business Manager & Botcake.