I’m passionate about social media… and not in a ‘Gen Z’ type of way. I mean the fast pace, the creativity and strategic thinking required to stand out, and the problem-solving needed to drive real commercial results. At One NZ, I lead the planning, execution, and optimisation of paid social campaigns across Meta, TikTok, and LinkedIn, covering always-on, tactical, and major brand moments including Apple and Samsung device launches. I own end-to-end campaign delivery, from media planning and setup through to optimisation, reporting, and performance analysis, consistently improving key metrics such as CTR, CPM, and CPA. Beyond paid social, I develop and deliver strategies that bring brand and business objectives to life across paid, organic, and owned channels. I’ve worked on social and marketing strategies for 10+ B2C and B2B brands across national and international markets, building experience across content strategy, social media marketing, email marketing, website optimisation, funnel creation, copywriting, and creative direction. I’m focused on building marketing strategies that connect creativity with performance to deliver real business impact.…I’m passionate about social media… and not in a ‘Gen Z’ type of way. I mean the fast pace, the creativity and strategic thinking required to stand out, and the problem-solving needed to drive real commercial results. At One NZ, I lead the planning, execution, and optimisation of paid social campaigns across Meta, TikTok, and LinkedIn, covering always-on, tactical, and major brand moments including Apple and Samsung device launches. I own end-to-end campaign delivery, from media planning and setup through to optimisation, reporting, and performance analysis, consistently improving key metrics such as CTR, CPM, and CPA. Beyond paid social, I develop and deliver strategies that bring brand and business objectives to life across paid, organic, and owned channels. I’ve worked on social and marketing strategies for 10+ B2C and B2B brands across national and international markets, building experience across content strategy, social media marketing, email marketing, website optimisation, funnel creation, copywriting, and creative direction. I’m focused on building marketing strategies that connect creativity with performance to deliver real business impact.WWWW…