Social Media Manager and Content Lead at Multiple clients

Develop and execute end-to-end multi-channel marketing campaigns for brands in retail, wellness, and lifestyle. Produce video and photo content that tells the brand story and supports campaign goals. Run content shoots from concept to delivery; brief designers, video editors, and account managers; ensure work aligns with strategy and platform trends. Write social copy, hooks, scripts, and CTAs for paid and organic campaigns with a focus on engagement and results. Collaborate with clients and agencies to pitch creative ideas. Managed global social strategy focused on the UK and US. Directed photo shoots and created brand assets for cross-channel consistency. End-to-end campaign execution including ideation, scripting, production oversight, optimization, and reporting. Created and scaled the TikTok presence for @mrjoneswatch(es) from 0 to 226k followers; increased Instagram following by 3000% using data-driven testing and platform-native storytelling. Developed 10M+ engagements from shor

Yoga Teacher & Wellness Content Creator at Livy on the Mat

Taught online and in-person yoga classes; developed wellness content; built community through marketing content; delivered weekly sessions for 60+ participants; created promotional materials and narratives.

TikTok Ads Campaigns Lead / Content Creator at Another Studio

Built TikTok strategy for Another Studio; produced high-performing short-form video content across TikTok and Instagram Reels; led influencer/UGC strategy; planned budgets and optimized campaigns; drove reach and engagement.