Available to hire
SEO Consultant | 10+ Years | Google & AI Search Optimisation
I help businesses rank on Google and get found in AI search (ChatGPT, Perplexity, Gemini).
Technical SEO, content strategy, and conversion optimisation that drives revenue, not vanity
traffic.
Results that matter:
- #1 organic ranking for Allianz Electric Vehicle Hub, doubling organic leads
- Top 3 search rankings for all Tier 1 Australian sporting events (Sportsbet)
- Doubled organic traffic and reduced cost per lead for TitanFX
- 22% increase in loan conversion rates for Moula (fintech)
- 100% client retention managing 7 enterprise accounts at In Marketing We Trust
- 500+ Google Business Profiles optimised
Who I work with:
Enterprise brands, fintech, financial services, SaaS, local businesses, and startups across
AU, UK, and US markets. Clients include Allianz, Mitre 10, Sportsbet, Pepperstone, and
TitanFX.
What I deliver:
- Technical SEO audits and fixes
- Content strategy and long-form content that ranks
- Local SEO and Google Business Profile optimisation
- AI and LLM search visibility
- Monthly reporting with GA4, Ahrefs, and SEMrush
Based in Melbourne, Australia. Available for remote contracts and project work.
Experience Level
Language
English
Fluent
Work Experience
Freelance - SEO Consultant at Freelance
August 1, 2025 - PresentDefined search-led content frameworks aligned to brand and business objectives. Built and optimised long-form content that clearly explained complex products and ranked sustainably. Acted as a strategic partner to internal teams and external stakeholders, translating performance data into clear direction.
Senior SEO Consultant (Contract role) at In Marketing We Trust
July 1, 2024 - August 1, 2025Managed SEO delivery and monthly reporting for seven enterprise clients (e.g., Mitre 10) using Adobe Analytics and GA4. Coordinated digital marketing programmes including web content alignment and tracking. Delivered insights into campaign and website performance through advanced reporting and visualisation tools.
Senior Marketing Specialist (Contract Role) at Allianz
June 1, 2023 - June 1, 2024Collaborated with marketing teams to build and optimise digital campaigns across web and content platforms. Contributed to regulated industry marketing compliance while improving campaign workflows. Delivered analytics insights using GA4, Tableau, and internal reporting systems.
Head of Marketing at TitanFX
January 1, 2021 - June 1, 2023Delivered end-to-end digital marketing campaigns across regulated financial markets, including email, social, and content marketing. Oversaw campaign delivery pipelines ensuring compliance, brand consistency, and performance tracking.
Contract Consultant (Moula, Pepperstone & Freelance) at Moula / Pepperstone & Freelance
May 1, 2017 - December 1, 2020Managed integrated campaigns including web content, email marketing, and paid digital media. Coordinated asset delivery, optimised landing pages, and delivered data-driven insights.
SEO Manager & Innovation Lead at Sportsbet
October 1, 2011 - April 1, 2016Built and optimised digital marketing programs focused on SEO, content, and campaign reporting.
Education
Continued Professional Development (CPD) at Kaplan
January 11, 2030 - February 10, 2026Bachelor of Arts Honours (B.A. Hons) - Multimedia Communication & Design at Coventry University
January 11, 2030 - February 10, 2026Bachelor of Arts Honours (B.A. Hons) - Sports Performance and Coach Education at Bath University
January 11, 2030 - February 10, 2026Qualifications
Continued Professional Development (CPD) RG146 Financial Planning
January 11, 2030 - February 10, 2026Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment
Experience Level
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