Digital Marketing Associate at Toronto Culture

Led cross-platform marketing strategy focused on content, partnerships, and audience engagement. Scaled Toronto Culture’s presence across Instagram, TikTok, Facebook, and newsletters, growing the audience from 900K to over 1M and expanding monthly reach to 150M+ views through content innovation and engagement tactics. Managed end-to-end branded content partnerships with Pizza Pizza, Fairmont, JW Marriott, and others, designing social-first campaigns that lifted sponsored engagement rates by 25% and strengthened brand-client relationships. Built and maintained a sales pipeline of 30+ SMB and enterprise clients for paid promotional content, video production, and campaign activations, achieving an 85% client retention rate by delivering tailored creative solutions. Analyzed audience behavior via native analytics tools to refine editorial calendars and formats, driving a 20% quarter-over-quarter increase in saves, shares, and overall engagement. Supported live community management during

E-Commerce Specialist at Royaltex Apparel

Redesigned the Shopify storefront by auditing navigation, visuals, and checkout flows, increasing online conversions by 20% and boosting total sales by 30% within three months of launch. Launched a dedicated wholesale portal within Shopify to streamline bulk ordering for B2B clients, resulting in a 15% rise in wholesale order volume and stronger long-term relationships. Oversaw daily digital operations including inventory synchronization, cross-border pricing, and app integrations, reducing manual tasks by 40% and enabling smoother cross-market transactions. Conducted end-to-end customer journey testing to identify UX friction on mobile and desktop, implementing optimizations that reduced bounce rates by 18% and improved time-on-site.

Customer Experience Associate at TD Canada Trust

Managed client relationships to drive branch growth and meet banking needs with personalized financial solutions. Consistently surpassed monthly sales targets by around 50% by identifying customer needs and offering tailored checking, credit cards, and lending products. Increased cross-selling and loyalty by developing personalized strategies that lifted product adoption by 20%, strengthening client relationships and lifetime value. Promoted digital banking adoption through education and onboarding initiatives, leading to a 35% rise in online banking engagement and higher satisfaction with self-service platforms.

Digital Marketing Associate at Toronto Culture

Led cross-platform marketing strategy focused on content, partnerships, and audience engagement. Scaled Toronto Culture’s presence across Instagram, TikTok, Facebook, and newsletters, growing the audience from 900K to over 1M and expanding monthly reach to 150M+ views through content innovation and engagement strategies. Led end-to-end execution of branded content partnerships with Pizza Pizza, Fairmont, JW Marriott, and others, designing social-first campaigns that lifted sponsored engagement rates by 25% and strengthened brand-client relationships. Built and maintained a sales pipeline of 30+ SMB and enterprise clients for paid promotional content, video production, and campaign activations, sustaining an 85% client retention rate by providing tailored creative solutions. Analyzed audience behavior through native tools, refining editorial calendars and creative formats to drive a 20% quarter-over-quarter increase in saves, shares, and overall engagement. Supported live community ma

E-Commerce Specialist at Royaltex Apparel

Redesigned Shopify storefront to improve navigation, visuals, and checkout; increased online conversion rates by 20% and overall sales by 30% within three months. Launched wholesale portal to streamline bulk ordering, increasing wholesale order volume by 15% and strengthening B2B relationships. Oversaw daily digital operations including inventory synchronization, cross-border pricing, and app integrations, reducing manual work by 40%. Conducted end-to-end UX testing to reduce bounce rates by 18% and improve time on site.

Customer Experience Associate at TD Canada Trust

Managed client relationships to drive branch growth, consistently surpassing monthly sales targets by 50% by identifying needs and providing tailored financial solutions. Increased cross-selling and loyalty by developing personalized strategies that raised product adoption by 20%. Promoted digital banking adoption through education and onboarding, increasing online banking engagement by 35%.

Digital Marketing Associate at Toronto Culture

Led cross-platform marketing strategy focused on content, partnerships, and audience engagement. Scaled Toronto Culture’s presence across Instagram, TikTok, Facebook, and newsletters, growing the audience from 900K to over 1M and expanding monthly reach to 150M+ views through content innovation and engagement strategies. Drove end-to-end branded content partnerships with Pizza Pizza, Fairmont, JW Marriott, and others, designing social-first campaigns that lifted sponsored engagement rates by 25% and strengthened brand-client relationships. Built and maintained a sales pipeline of 30+ SMB and enterprise clients for paid promotional content, video production, and campaign activations, sustaining an 85% client retention rate. Analyzed audience behavior using platform-native tools to refine editorial calendars and formats, driving a 20% quarter-over-quarter increase in saves, shares, and engagement. Supported live community management during high-traffic events, boosting real-time intera

E-Commerce Specialist at Royaltex Apparel

Redesigned the Shopify storefront by auditing navigation, visuals, and checkout flows, increasing online conversion rates by 20% and boosting overall sales by 30% within three months of launch. Launched a dedicated wholesale portal within Shopify to streamline bulk ordering for B2B clients, resulting in a 15% increase in wholesale order volume and stronger long-term customer relationships. Oversaw daily digital operations including inventory synchronization, cross-border pricing, and app integrations, reducing manual administrative work by 40% and enabling smoother cross-market transactions. Conducted full end-to-end customer journey testing to identify UX friction points across mobile and desktop, implementing optimizations that reduced bounce rates by 18% and improved time on site.

Customer Experience Associate at TD Canada Trust

Managed client relationships to drive branch growth and meet banking needs through personalized financial solutions. Consistently surpassed monthly sales targets by an average of 50% by identifying customer needs and providing tailored financial solutions across checking, credit cards, and lending products. Increased cross-selling success and long-term loyalty by developing personalized strategies that lifted product adoption rates by 20%, deepening client relationships and lifetime value. Promoted digital banking adoption through education and onboarding initiatives, leading to a 35% increase in online banking engagement and improved customer satisfaction with self-service platforms.

E-Commerce Specialist at Royaltex Apparel

Led a full redesign of the Shopify storefront with a focus on clean aesthetics, intuitive navigation, and cohesive brand presentation, resulting in a 20% increase in conversion rate and a 30% lift in online sales within three months. Collaborated on visual merchandising, homepage layouts, and product presentation to create a polished, lifestyle-oriented shopping experience aligned with modern brand standards. Launched and optimized a dedicated wholesale portal on Shopify, streamlining the B2B buying journey and increasing wholesale order volume by 15%. Conducted end-to-end customer journey analysis across mobile and desktop to identify UX friction points; implemented design and content improvements that reduced bounce rates by 18%.