OMER IQBAL

Media Buyer & Planner at mc Group

Managed media buying and planning for clients such as WHO, Spotify, Chinese Embassy, Taiwan Tourism Board, and RAKSEZ across markets including DACH, France, UK, Italy, Spain, and Egypt. Worked on platforms including Google (Search, Display, Video), Meta, LinkedIn, TikTok, Twitter, and Bing. Implemented creative ad formats leading to a 35% increase in engagement and 20% decrease in bounce rate for WHO. Increased ad reach by 22% and targeted new audience segments for the Chinese Embassy. Achieved a 17% increase in CTR and 12% decrease in CPA for Taiwan Tourism through ad copy testing and bid management. Employed A/B testing at RAKSEZ to enhance conversion rate by 15%.

Social & Digital Lead at The City School

Strategized, executed, and managed multiple paid digital campaigns across Google, Facebook, Instagram, and YouTube. Increased conversions on social platforms by 35% through data-driven targeting and compelling ad copies. Reduced lead generation cost by 25% while improving lead quality by 30%. Expanded keyword variations and enhanced content relevance, growing search volume by 60%. Achieved a 27% decrease in bounce rate with precise audience targeting. Led the school to record-breaking online admissions in 2022.

Head of Digital and Content at Ogilvy

Led digital creative and concept development for web, mobile, social, search, online media, and e-commerce for major brands including Nestlé NIDO, MILO, CERELAC, FruitaVitals, Nesfruta, Nestlé SHSH, Lactogrow, Nangrow, and Baskin & Robbins. Innovated creative solutions and performed A/B testing to optimize campaign copy and design. Achieved significant industry recognition including an Effie Award and Digital Agency of The Year Gold awards. Oversaw performance tracking and campaign reporting to meet brand goals.

Digital Business Manager at Commtel Digital

Managed a team of 4 associates covering strategy, content, and design for clients like Coca-Cola, McDonald's, 3M, Kansai Paint, Servis Shoes, Haleeb Foods, and Mayfair Candy. Increased business revenue by 35% in one year. Led content and strategy across social, web, and mobile channels. Directed marketing campaigns for seven accounts to build brand awareness and acquire new customers. Awarded Pakistan Advertising Society Recognition Award 2012 in Mobile Advertising for Burn Energy Drink by Coca-Cola.

Media Buyer & Planner at mc Group

Clients: WHO, Spotify, Chinese Embassy, Taiwan Tourism Board, RAKSEZ (KSA). Markets: DACH, France, UK, Italy, Spain, Egypt. Platforms: Google (Search, Display, Video), Meta, LinkedIn, TikTok, Twitter, Bing. Achievements: WHO increased engagement by 35% and reduced bounce rate by 20%; Chinese Embassy reach up 22% and new audience segment targeted; Taiwan Tourism: CTR up 17% and CPA down 12% through ad copy testing and bid management; RAKSEZ: 15% uplift in conversions via A/B testing of ad elements.

Social & Digital Lead at The City School

Strategized, executed, and managed multiple paid campaigns across Google, Facebook, Instagram, YouTube. Increased conversions by 35% with data-driven targeting and compelling ad copies; reduced lead gen cost by 25% while improving lead quality by 30%; expanded keyword variations and content relevance to grow search volume by 60% and reduced bounce rate by 27%.

Head of Digital and Content at Ogilvy

Led digital creative and concepts for Web, Mobile, Social, Search, Online Media and E‑Commerce. Experimented with innovative creative solutions and conducted A/B testing to optimize copy/design. Won notable awards including an EFFE Award (2018) for Nestlé BunYAD and Digital Agency of The Year Gold (Campaign Asia) in 2016 & 2018. Managed digital initiatives for Nestlé brands and others.

Digital Business Manager at Commtel Digital

Led a team of 4 (strategy, content and design). Increased business revenue by 35% in one year. Managed online marketing campaigns for 7 accounts across multiple verticals (Coca-Cola, McDonald's, 3M, Kansai Paint, Servis Shoes, Haleeb Foods, Mayfair Candy). Won Pakistan Advertising Society Recognition Award 2012 in Mobile for Burn Energy Drink by Coca-Cola.

Digital Marketing Manager at Commtel Digital

Led content and strategy across digital channels including social, web and mobile apps. Managed online marketing campaigns for 7 accounts, driving brand awareness and new customer acquisition. Recognized by industry peers (Pakistan Advertising Society) for mobile excellence in 2012 with Burn Energy Drink by Coca-Cola.

Media Buyer & Planner at mc Group

Clients: WHO, Spotify, Chinese Embassy, Taiwan Tourism Board, RAKSEZ (KSA). Markets: DACH, France, UK, Italy, Spain, Egypt. Platforms: Google (Search, Display, Video), Meta, LinkedIn, TikTok, Twitter, Bing. Achievements include a 35% increase in engagement and a 20% decrease in bounce rate.

Social & Digital Lead at The City School

Strategized, executed, and managed multiple paid campaigns across Google, Facebook, Instagram, YouTube. Increased conversions by 35%; reduced lead gen cost by 25% while enhancing lead quality by 30%; expanded keyword variations and content relevance to grow search volume by 60%; reduced bounce rate by 27%; achieved record online admissions in 2022.

Head of Digital and Content at Ogilvy – Pakistan

Led digital creative and concepts for Web, Mobile, Social, Search, Online Media and E-Commerce. Experimented with innovative creative solutions and conducted A/B testing to optimize copy/design. Won an Efi e Award (2018) and Digital Agency of the Year Gold (Campaign Asia) in 2016 & 2018.

Senior Creative Manager – Digital at Ogilvy – Pakistan

Led digital creative and content; tracked performance against goals and reported on content and campaign performance. Recognized with industry awards for outstanding work.

Creative Manager – Digital at Ogilvy – Pakistan

Developed engaging and monetizable digital content across web, mobile, social and search; drove campaign performance and optimization.

Digital Business Manager at Commtel Digital - Pakistan

Managed a team of 4 (strategy, content and design); increased business revenue by 35% in one year; led online marketing campaigns for 7 accounts; received Pakistan Advertising Society Recognition Award in Mobile for Burn Energy Drink by Coca-Cola.

Media Buyer & Planner at mc Group

Managed media buying and planning across Google (Search, Display, Video), Meta, LinkedIn, TikTok, Twitter and Bing for clients including WHO, Spotify, Chinese Embassy, Taiwan Tourism Board and RAKSEZ (KSA). Implemented creative ad formats and optimization tactics, delivering a 35% increase in engagement and a 20% decrease in bounce rate for WHO; 22% reach growth for Chinese Embassy; 17% CTR increase and 12% CPA decrease for Taiwan Tourism; 15% uplift in conversion rate for RAKSEZ.

Social & Digital Lead at The City School

Strategized and managed paid campaigns across Google, Facebook, Instagram and YouTube. Used data-driven targeting and compelling ad copy to grow conversions by 35%, cut lead gen costs by 25% and boost search volume by 60%. Improved on-site engagement and achieved record online admissions in 2022.

Head of Digital and Content at Ogilvy

Led digital creative and concepts for brands including Nestlé NIDO, MILO, CERELAC, FruitaVitals, Nesfruta, Nestlé SHSH, Lactogrow, Nangrow and Baskin & Robbins. Directed campaigns across Web, Mobile, Social, Search, Online Media and E‑Commerce; drove experimentation with A/B testing to optimize copy and design. Won EFFIE Award for Nestlé Bunyad (2018) and Digital Agency of the Year Gold (Campaign Asia) in 2016 & 2018.

Senior Creative Manager – Digital at Ogilvy

Led digital creative and content development; managed performance-driven campaigns, established best practices, and mentored teams to deliver measurable results.

Creative Manager – Digital at Ogilvy

Developed engaging and monetizable digital content across web, mobile, social and search; tracked performance against goals and campaigns to optimize impact.

Digital Business Manager at CommTel Digital - Pakistan

Led a team of 4 across strategy, content and design; grew business revenue by 35% in one year; received Pakistan Advertising Society Recognition Award 2012 in Mobile for Burn Energy Drink by Coca-Cola.

Digital Marketing Manager at CommTel Digital - Pakistan

Managed online marketing campaigns across multiple channels for key brands; delivered significant increases in reach and conversions while optimizing budgets.

Media Buyer & Planner at mc Group

Managed paid media campaigns across Google (Search, Display, Video), Meta, LinkedIn, TikTok, Twitter and Bing for clients including WHO, Spotify, Chinese Embassy, Taiwan Tourism Board and RAKSEZ (KSA). Expanded markets to DACH, France, UK, Italy, Spain and Egypt. For WHO, implemented creative ad formats resulting in a 35% increase in engagement and a 20% decrease in bounce rate. For the Chinese Embassy, increased ad reach by 22% and targeted a new audience segment. For Taiwan Tourism, achieved a 17% CTR increase and 12% CPA decrease through ad copy testing and bid management. For RAKSEZ, implemented A/B testing for ad elements, achieving a 15% uplift in conversion rate.

Social & Digital Lead at The City School

Strategized, executed, and managed multiple paid campaigns across Google, Facebook, Instagram and YouTube. Increased conversions on social platforms by 35% through data-driven targeting and compelling ad copies. Reduced lead gen cost by 25% while enhancing lead quality by 30%. Expanded keyword variations to boost search volume by 60% and improved content relevance. Precise targeting reduced bounce rate by 27% and contributed to record-breaking online admissions in 2022.

Head of Digital and Content at Ogilvy – Pakistan

Led digital creative and concepts across Web, Mobile, Social, Search, Online Media and E‑Commerce. Experimented with innovative creative solutions and conducted A/B testing to optimize performance. Won Effie Award for Nestlé Bunyad in 2018 and Digital Agency of The Year Gold (Campaign Asia) in 2016 & 2018.

Senior Creative Manager – Digital at Ogilvy – Pakistan

Developed engaging and monetizable digital content across web, mobile, social and search. Tracked and reported on content and campaign performance, shaping strategic direction and creative execution.

Creative Manager – Digital at Ogilvy – Pakistan

Created digital concepts and campaigns; led creative development and ensured execution aligned with performance goals and brand guidelines.

Digital Business Manager at CommTel Digital - Pakistan

Managed a team of 4 associates across strategy, content and design. Increased business revenue by 35% in one year and led initiatives across digital channels for key accounts. Won the Pakistan Advertising Society Recognition Award in 2012 for Mobile campaign Burn Energy Drink by Coca-Cola.