Omid Kaveh Rad

Led end-to-end UI design for the web platform, defining visual direction, consistency, and scalable patterns. Leveraged AI/LLMs to generate UX copy (CTAs, empty states, error messaging) and used rapid layout and wireframe iteration to accelerate exploration. Collaborated on mobile app and operator panels to align UI decisions across platforms and built a scalable design system to unify UI patterns and improve development efficiency. Improved core flows through better layout, hierarchy, and visual refinement, enhancing usability and engagement.

Led UI improvements across the customer panel and website with structured interface refinement and layout optimization. Redesigned the customer panel to improve clarity, hierarchy, and usability. Built a scalable design system from scratch to ensure consistency across the platform. Improved key sales pages using competitor analysis and real user feedback. Collaborated with support and sales teams to identify usability issues and continuously refine interfaces.

Led and mentored a team of 6 designers, ensuring quality through structured feedback and design reviews. Defined UI direction and managed delivery across multiple B2B and B2C products. Assigned designers to projects based on strengths to maximize efficiency and output quality. Delivered UI for 20+ products, designing complex dashboards and establishing scalable design patterns across the ecosystem.